Don't forget to get involved in Civic organzations such as Rotary Clubs and Kiwanis. I have helped with Golf Tournaments to Outings for the clubs etc. I feel as it is the easiest way to give back and the friendships are for life..
We're often so busy and involved in our day to day tasks of marketing listings, blogging and exploring ways to increase business that we often overlook a highly effective marketing tool - Public Relations.
Public relations can involve many things - press releases, promotions of home buying and selling seminars, keyword rich real estate articles for your local newspaper or online website - the possibilities are endless. If you're looking for a way to give your business and services more exposure this could be exactly what you need. What most people don't realize is that this method of public relations is often free - it does however take some time and effort on your part.
Benefits of publishing articles and PR:
- Increase website traffic
- By using keywords and phrases, your prospects will find the article directly (targeted exposure)
- Search engine ranking (creates link popularity)
- Positions you as an expert (provides credibility)
- Cost Effective
How do you start?
- Develop relationships with your local media
- Publish articles with key phrases your target audience is searching for
- Conduct home buying/selling seminars - promote them and then talk about them afterwards (great opportunity to get some testimonials here)
Press Releases are considered to be announcements of newsworthy information. They are a great way to share news and facts about your company or event with your readers and will often be picked up by search engines and newswires. They can increase your exposure and enhance the image of your business.
Did you know that you can submit a press release online for Free? Really - there's no catch.
PR.com is a revolutionary Free Press Release Distribution Service where each business also has a full company profile to promote everything about its business. Submit news and press releases via our global online news and press release distribution service with powerful distribution points such as AskJeeves News, Excite News, Topix.net, MSN News, Google News, and Yahoo News.
Press Release Center is an online news and press release distribution service for small and medium-sized businesses and corporate communications. With each press release you can choose a keyword and a URL (different to your main site URL) which will appear as a link (using the keyword as the anchor text) in your press release. This gives you free links to your site using the anchor text of your choice. http://www.free-press-release-center.info/
PRWeb.com is another great resource that will distribute your release to hundreds of relevant websites. This service does have costs associated with it so feel free to check out their features and pricing to see if this option works for you. http://www.prweb.com/service_features.php
Things to consider when creating a Press Release
- Is your information newsworthy?
- Capture your audience from the very beginning
- Are people going to be able to relate and connect with you?
- Don't forget your contact information
For an example of how one should look, visit: http://www.malfimarketingsolutions.com/HelpfulTipsforRealtors.html
Another resource for marketing you and your services is Article Submission.
Articles are generally used to share interest, opinion, and advice and if well written will be seen as an objective source of information by your readers and will receive much attention and create greater exposure for you and your services.
- Building Business Credibility and Trust
- Increases traffic to your website
- Provides Leads - Extend your reach
Here's another way to extend your reach. EzineArticles.com allows real estate article submission. A new account gets (10) article submissions to prove your level of article quality. If your first 10 article submissions meet or exceed their editorial guidelines, they will consider upgrading you to their PLATINUM membership that allows unlimited article submissions.
HomebuyingInstitue.com is a real estate specific. Having a link from them will increase your SEO substantionally, because the site is well established. Some other article submission sites I have come across:
Lastly, don't forget to market your blog by setting up burnfeeder. This will encourage people who come across your blog to subscribe so that they become regular readers of your posts and hopefully a future client and promoter of you and your services.
As Jason Crouch mentioned in one of his recent posts http://activerain.com/blogsview/748476/How-to-Syndicate-Your-Blog-Meet-My-Two-Most-Important-Subscribers - set up your burnfeeder so that the public is subscribing to your blog. Read his blog to discover the great success he's having with making this a key area of his marketing focus. For information on how to put this together on your blog, visit Justin Smith's post at http://activerain.com/blogsview/680603/How-to-SuperCharge-Your-Activerain-Blog-With-Feedburner-Part-2
So if you're looking for a cost effective marketing tool that builds credibility and increases your exposure then you may want to consider making any one of these strategies part of your marketing plan.
Have you written an article and/or press release? What success have you experienced?
If it's not evident to you by now, consumers are very knowledgeable and computer savvy and are using the Internet to not only search for homes but for real estate agents and real estate professionals who they feel are like minded and can lead them to the results they are looking for.
As we all know, there are only 24 hours in a day to get it all done...are you focusing on the right stuff to grow your business and meet your client's needs? Contact us today to get started!
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