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PUBLIC SCHOOLS IN LISTINGS?. . . DO IT!. . . IT WILL RESULT IN MORE SHOWINGS AND PERHAPS A CONTRACT!

By
Real Estate Agent with Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate 303829;0225082372

PUBLIC SCHOOLS IN LISTINGS - DO IT!  IT WILL RESULT IN MORE SHOWINGS AND PERHAPS A CONTRACT!

SCHOOL INFORMATION IN LISTINGS IS OPTIONAL. 

HOWEVER, IF YOU WANT TO SELL THE HOME YOU JUST LISTED. . . . .

Take a few minutes and put the information in the listing.  Many home buyers and agents search by:

  • "HIGH SCHOOL"
  • "MIDDLE SCHOOL"
  • "ELEMENTARY SCHOOL"

I can remember a time when, in Northern Virginia, you couldn't upload a property listing in the MLS without the public school information included.  That was before our present MLS system, so perhaps some listing agents didn't realize that this information has alwasy been an important data field. 

It's important. Schools

Buyers are smart.  They have access to public school test scores and ranking.  All they need to know is "which school"?

Clearly, the listing information should be verified with the school board, but having the High, Middle and Elementary Schools in the listing report is at least a start.

Afraid of the risk??  Make a note for buyers to verify the information. 

Want to sell the property??  Include the schools in the listing report.  Your new listing will be returned in many more searche results by agents and buyers.

Courtesy, Lenn Harley, Broker, Homefinders.com, 800-711-7988.

This article inspired by Robert Earl.

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Comments (145)

Bruce Kunz
C21 Solid Gold Realty, Brick, NJ, 732-920-2100 - Howell, NJ
REALTOR®, Brick & Howell NJ Homes for Sale

Lenn, Along with the schools, listings should have as much information completed as possible - even if it needs to be done in a few steps. No sqft; no property size; no room sizes, etc all make it that much more difficult to get buyers interested in a home. It's so simple really, but so often overlooked. Thank you for the reminder.

May 13, 2010 10:03 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Lenn, this is so true...families want to know about the quality of school that is offered in the town or village.  That can be a very big selling point

May 13, 2010 10:56 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Patricia.  Thanks for dropping by.

Sheila.  My pleasure.

#118.  HA!  We are providing "in time" information for MLS search purposes.  We are not promising that the boundaries will never change, that funding will reduce services or that the buyers will get a rose garden.

David.  Buyers in my area surely do.

Joetta.  It happens.  Sadly.

#121.  Thanks for dropping in and commenting.

Laura. Good point.  In my area, boundaries don't change often and then are announced long in advance.

Helena.  The info must be accurate.  I've reported erroneous schools in listing too.

Karen Anne.  It's always been an option in MD.  Schools were a required field until about 1996 or so when the new MLS came online.  Then it became optional.  Still is.

Rob.  I'm not sure I'd do that far but I'm sure many agents do.

Daria.  It's also the reason I always do a "back-up" search following the homes buyers say that want to tour.

Bruce.  Entering schools is easy.  Sq. Ft. is another matter although it's coming here. 

Carole.  Indeed it can. 

 

May 13, 2010 12:34 PM
David O'Doherty
Clayton, NC
Clayton NC Homes, Raleigh, NC

Lenn, we have to enter the schools in our MLS.Here is an interesting point, there is a new high school opening in the fall, people want to know about it. I've already had a call, asking if I worked there.

I've been to it, taken pics, etc.

May 13, 2010 02:30 PM
Robin Dampier REALTOR®
Coldwell Banker King - Hendersonville, NC
Hendersonville & Western NC Real Estate Source

In Hendersonville NC our MLS has always had the option for school information.  Here in Henderson County we have a county school system -- so -- all schools are Henderson County.  With that in mind it is great to provide a link to the schools so folks can directly read about and ask questions of them as to how their system works.

Sue of Robin and Sue

May 13, 2010 02:32 PM
Rob Lang
At Home Kansas - Shawnee, KS
Local Expert in NE Central Kansas Real Estate Home

Always a good reminder, thanks!

May 13, 2010 04:49 PM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

David.  HA!  I knew it.  A reader has the same experience I've had.  YES!  Consumers do ask about schools and I make it my business to give them the info (from the school boards) or to give them the source.

Sue.  Sounds like our system which, in MD and VA, are completely county oriented.  It's a challenge for me because my market area covers about 25 counties.  However, I know how to get the info needed to help consumers.

Lawrence.  You are welcomed.

May 13, 2010 11:50 PM
Bill Buettner
Keller Williams Greater Columbus - New Albany, OH
Your Real Estate Connection

great idea Lenn. our mls requires school district, but not specific schools. Thanks

May 14, 2010 01:22 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Bill.  That's fine.  Some information is a good guide and the consumer can always get more.

 

May 14, 2010 01:44 AM
Jenna Dixon
Momentum Real Estate Group LLC - Marietta, GA
55 & Over | New Constructions | Horse Farms

Here we are required to include the school information in the MLS.  I wonder what effect the rampant layoffs are going to have in determining what school districts are desirable in the new economic reality?

May 14, 2010 02:57 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Good post and I have started to do this.  What do you do when the schools are like a festering wound?  Leave it blank or tell them to check with the school district?

May 14, 2010 04:42 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Jenna.  Oh my!  That is a subject for conversation.  Atlanta is surely going to be changing. 

Gene.  Funny thing.  I rarely get requests for school information for lower ranked areas.  They are not the are of search for folks who want highly ranked schools. 

 

May 14, 2010 04:54 AM
Paul Silver
Tiverton, RI
Rhode Island full service real estate firm

I agree Lenn... and we spend a great deal of time and resources keeping statisitics about the various school districts current on the web... including the information as to which school distirct a property would be in is a good selling tool... buyers will ask, so why not put it forth up front.

 

Hope you are well...

May 14, 2010 07:37 AM
Joy Carter & Jeff Booker Brother and Sister Team
Keller Williams Parkland/Coral Springs Realty-GreatFloridaHomes Team - Coral Springs, FL
Trust Your Family's Move To Our Expertise!

With the ease of technology today where opening another browser window to pull up the school district and access the locator's map, by address or district boundaries (which I use all the time), it is amazing that it is just not part of the service offered.

The only time I don't list the schools is if the listing is in an over age 55 community.  If more fields on the MLS were required instead of optional then agents would put more information in.

Every field is a searchable field....I think it is called basic marketing, but here again on Active Rain we are preaching to the choir.  Joy

May 14, 2010 10:27 AM
Robin Rogers
Robin Rogers, Silverbridge Realty, San Antonio, Texas - San Antonio, TX
CRS, TRC, MRP - Real Estate Investment Adviser

Hi, Lenn:

So many listing agents here take the lazy route and put in "Call District." I take the time to verify the schools on the school district boundary maps so buyers and their selling agents can input the school in their search. My buyers want to know--so do theirs.

Cheers,

Robin

May 15, 2010 05:15 AM
Jirius Isaac
Isaac Real Estate &TriStar Mortgage - Kenmore, WA
Real Estate & loans in Kenmore, WA

I have always included the schools in my listings.  I think it is of critical importance.  I am amazed when I see a listing without that information available.  (Except REO listings, of course)

May 15, 2010 05:31 AM
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

... such a smart point ! ... I always put in the schools, when so many dont :o)

 

Cheers Lenn !

May 16, 2010 03:04 PM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Sheldon.  Good for you.  Consumers and other agents appreciate it and you'll get more MLS "views".

Jinus.  Why REO listings, of course?????  REO listings in our MLS have listing agents. 

Robin.  That is an indisputable fact.

Joy and Jeff.  "Every field is a searchable field....I think it is called basic marketing,"  BINGO!!

Paul.  Thanks.  I do the same.  I'm fit and fantastic, thanks.

 

May 16, 2010 11:25 PM
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

Our MLS requires us to put in the schools. It's also smart business. Many parents want to live near a particular school and use that search criteria.

Jun 09, 2010 06:46 PM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Wayne.  I agree.  Many agents are under the impression that agents aren't permitted to utter the word school.  Nonsense.

 

Jun 10, 2010 11:00 PM