How Can An Employee Scattergram Help Your Office Search?

Commercial Real Estate Agent

Maybe you've heard of the term Employee Scattergram or maybe you haven't, but in your search for new office space knowing where your employees live in relation to your office location may be one of the most important things you know.  I've heard it said that "the drive to work is the number one reason why many people quit their jobs!"  Having a quick commute to work can be just as an important fringe benefit as health benefits or retirement savings.

The way an Employee Scattergram works is fairly simple: 

  1. Gather all employee zip codes
  2. Utilizing a mapping program enter all individual employees
  3. Create radius circles around the centered cluster of employees
    • Radius circles should be 5, 10, and 15 miles in circumference
  4. Your ideal office location would be based in the center of how employees are grouped
    • In some cases ownership and management locations may influence the decision more so than that of centered employee groupings

The location information of where your employees live will help determine where your search for new office space should start or be centralized.  Good luck!

If you're in the market for new office space, please consider having my team help you with your search.

I look forward to hearing from you!

Jason Tucker | Associate Director

Newmark Knight Frank, Inc.
34975 W. Twelve Mile Road | Farmington Hills, MI 48331
Phone: 248-848-4084 | Fax: 248-848-9041 | Cell: 248-431-8138
e-mail: | Website:

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