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Buyers Need Visual Aids

By
Home Stager with ProStaged Homes

When you walk into an empty house, what do you remember about it later in the day. Do you remember if there was a fireplace? Double ovens? Were those granite counters? Walk-in Closets? Is there a formal dining area or family room? What kind of flooring was used? Wall color? Did it have enough closet space and storage? You looked at 4 houses today. How do you remember the particulars of each one?

Unstaged Family Room What's special about an empty room?

As a listing agent, you want people to remember the property you're trying to sell. You want potential buyers drooling over the thought of living in your client's house. You want them moved in mentally - imagining themselves living in there. You want them running back to their realtors' office to write up and submit an offer - a serious, full price offer. So...How do you make that happen?

You have your listing professionally staged, that's how. Professional stagers know how to present a home in all its glory, highlighting all the features and focal points you want potential buyers to notice. Properly staged homes create a warm, memorable and inviting environment. There's positive energy flowing throughout the home saying "BUY ME"! Staged homes create interest and appeal that unstaged properties just don't have.

Come on in. Sit down. Relax and enjoy. Live here.     Staged Family Room

According to the Real Estate Staging Association's (RESA) 2010 Staging Statistics Report, unstaged vacant and occupied homes sat on the market for an average of 263 days while staged homes sold on average in 40.5 days. These numbers alone should be all the incentive you need to have your listing staged before putting it on the market. But if your house is already listed, don't worry - it's not too late. Homes that were already listed and then staged sold in about 60 days on average after being staged. So the sooner you have your property staged, the sooner it's going to sell.

 

Pro Staged Homes     San Dimas, CA 91773     www.prostagedhomes.com      RESA PRO

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Pro Staged Homes      Home Staging & Redesign      San Dimas, CA 91773     909-714-1149      www.prostagedhomes.com      judy.colburn@prostagedhomes.com

   

 

Comments(12)

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Chris Alston
Chris Alston (Keller Williams Realty, Silicon Valley, California) - Campbell, CA
Silicon Valley, California

So true!  When you stage after you list it, alot of the buyers already looked it it.  Thanks!

May 12, 2010 12:03 PM
Judy Colburn
ProStaged Homes - Los Angeles, CA
Los Angeles Glendora, San Dimas Covina, Home Staging

Easy fix Chris. Send the new pics to all the agents that have already viewed the home.

May 12, 2010 12:08 PM
Constantine Isslamow
REMAX HALLMARK EASTERN - Peterborough, ON
"Training and Accountability"

Thank you for posting and sharing your very informative article.

Wishing you continued success.

May 12, 2010 01:04 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Judy - you make some very good points.  Ideally, the seller would stage their home Before it is listed and shown, however, for those who insist on taking the "wait and see" it is still never too late.

May 16, 2010 04:17 AM
Judy Colburn
ProStaged Homes - Los Angeles, CA
Los Angeles Glendora, San Dimas Covina, Home Staging

You're welcome Constantine. And thank you for the good wishes.

Kathy - you are so right, staging first is the ideal marketing strategy and easiest way to get the home sold fast and for the best price.

 

May 16, 2010 08:40 AM
Debbie Walsh
SHAHAR Management - Middletown, NY
Hudson Valley NY Real Estate 845.283-3036

Well said!  That is why it is so important to get staging done before a home is put on the market-not later after "there is not enough showings."

May 16, 2010 11:43 AM
Mary Lou Teague
HOME STYLE AND STAGING LLC - Knoxville, TN
Home Style and Staging Knoxville. TN

Judy, great post !! are you a member of the group I just started STAGING STORIES ? if not would love to have you join in, this is the kind of stories I am looking for...I have also bookmarked your post...

May 17, 2010 02:09 AM
Judy Colburn
ProStaged Homes - Los Angeles, CA
Los Angeles Glendora, San Dimas Covina, Home Staging

Thank you Debra. I agree - that's why the photos should always be updated in MLS and other sites after the property's been staged and the photos sent to all the agetns who already looked at it. The new atmosphere may be just the thing to change a buyers mind.

Good Morning Mary Lou. Thank you. Yes, I am a member of staging storeis.  I read your posts all the time. :)

May 17, 2010 05:09 AM
Nancy Maurer
Whitehall Interiors & Home Staging LLC - Sparta, NJ
Home Stager - Serving No. NJ

You're so right -- it's hard to tell if there is anything special about a room if it's empty!  It's the rare buyer who can step into a vacant room/house and imagine what it would look like furnished and accessorized.  Professional staging gives those spaces that visual punch that brings a property to life for buyers.

May 17, 2010 07:59 AM
Judy Colburn
ProStaged Homes - Los Angeles, CA
Los Angeles Glendora, San Dimas Covina, Home Staging

Thank you Nancy. A mere 10% of the population has the ability to visualize making staging all the more improtant!

May 18, 2010 05:57 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Great example for sellers to see for themselves what a difference staging can make. 

May 24, 2010 03:32 AM
Judy Colburn
ProStaged Homes - Los Angeles, CA
Los Angeles Glendora, San Dimas Covina, Home Staging

Thank you Sharon. For me, the best part is to see the expressions on their faces when they walk in to a staged room.

May 24, 2010 07:42 AM