The bottom line as an agent is you are there to HELP. Whether you are giving them a realistic value of their much cherished home or helping them buy a home. Always keep at the forefront the clients best interests, not yours. Don't act like you are listening, REALLY listen. Watch for body language as well, then you will know what is most important to them. Every client is different. It is also an interview process, don't be afraid to ask questions for fear of not "hitting it off". Show your marketplace knowledge, marketing strategies and your business style. (Are you detail-minded, a great communicator, expert in short sales, unconventional way of advertising?, etc.) Make the expectations realistic and clear from the beginning, what do they expect from you and how much you expect from them. Yes, you read that right, clients also have some responsibility in the partnership. We certainly do not want the consumer to think we are going to add to their stress to what is most likely one of their largest investments in their lifetime. Be honest, today's consumer is smart so they definitely have a radar for the agent who promises everything, "if it sounds too good", you know the rest. Because not all realtors are created equal, and nowadays we are working with clients for an extended period of time it is imperative to provide the superior customer service they deserve. It's not easy but the most rewarding relationships never are.