Helping the Consumer

Real Estate Agent with The Maranda Group at Koenig & Strey Real Living

The bottom line as an agent is you are there to HELP. Whether you are giving them a realistic value of their much cherished home or helping them buy a home. Always keep at the forefront the clients best interests, not yours. Don't act like you are listening, REALLY listen. Watch for body language as well, then you will know what is most important to them. Every client is different. It is also an interview process, don't be afraid to ask questions for fear of not "hitting it off". Show your marketplace knowledge, marketing strategies and your business style. (Are you detail-minded, a great communicator, expert in short sales, unconventional way of advertising?, etc.) Make the expectations realistic and clear from the beginning, what do they expect from you and how much you expect from them. Yes, you read that right, clients also have some responsibility in the partnership. We certainly do not want the consumer to think we are going to add to their stress to what is most likely one of their largest investments in their lifetime. Be honest, today's consumer is smart so they definitely have a radar for the agent who promises everything, "if it sounds too good", you know the rest. Because not all realtors are created equal, and nowadays we are working with clients for an extended period of time it is imperative to provide the superior customer service they deserve. It's not easy but the most rewarding relationships never are.

Comments (8)

John Thomas
E3 Green HOMES - Boulder, CO
EcoBroker, MSEE, MBA

Thanks Vicky, well done and to the point. It is a two way street in working with clients and we need to be clear about the role of each in the process. There is no better time to set expectations than in the beginning of the relationship.

May 13, 2010 04:37 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

That makes us all very ethical to the end!

May 13, 2010 04:37 AM
Pat Champion
John Roberts Realty - Eustis, FL
Call the "CHAMPION" for all your real estate needs

Helping the customer is what it is all about and you are right never promise more than you can possibly deliver.

May 13, 2010 04:38 AM
Irene Tron
Valparaiso, IN

Definitely things we should keep in mind at all times.

May 13, 2010 04:46 AM
Jon Budish
Resident Realty - Fort Collins, CO

Wouldn't it be nice if all agents put the interest of their clients #1? Unfortunately I could write a blog about agents looking out only for themselves.

May 13, 2010 04:47 AM
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Relationship building is certainly one of the most important parts of gaining trust.

May 15, 2010 12:40 AM
Al & Peggy Cunningham, Brokers
RE/MAX West Realty Inc., Brokerage - Brampton, ON
Our Family Wants To Help Your Family!

Sound advice Vicky. And it sounds to us like you are there for your clients for the long haul!

May 17, 2010 02:17 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Vicky, Great post.Our business is based on referrals. It is important to take care of the client.

May 17, 2010 08:01 AM