Using Twitter to Promote Your Real Estate Business

Services for Real Estate Pros with Goprosystems

Twitter can be a great tool for real estate agents to have in their online arsenal, if they know how to use it correctly. Twitter is a micro-blogging platform, so think of your Twitter account as an abbreviated blog. You can also use Twitter to promote your real estate business, build your brand and generate leads, much in the same way you use your blog.

While we have heard stories of people who mentioned that a home was for sale in a tweet and found a buyer, we want to caution you that this will not happen for everyone. Part of what you can do on Twitter is work on building relationships with the clients you already have and try to attract more. Some real estate professionals open up their Twitter accounts to the public, while others only allow certain people to see their tweets. No matter what, you want the people who connect with you via Twitter to say positive things about you online and offline.

Use Twitter to:

Share information
Of course you can tweet about your own blog posts and articles, open houses and new listings, but you may want to go beyond that. You can also tweet links to articles about real estate trends and about happenings in the areas where you sell homes.

Some real estate agents have found that using social media tools like Twitter not only helps them reach out directly to clients, it also gets them some media attention too. If you are hoping to become a go-to real estate expert, then you can use Twitter as one of the ways you establish your platform.

Make friends with people who are (or want to be) in your area
While there are bragging rights to be had for getting a record number of followers, you would to well to follow some influential people too. Keeping up with the locals may give you insight that you otherwise may not have had.

You can also use Twitter to search for terms related to real estate like "want to move to City Y" or "house hunting in City X." While you may not want to exhaust a lot of time this way, you could connect with possible clients.

The tech savvy people at Go Pro Systems want to connect with you on Twitter. Join today and follow @GoProSystems.

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Susan Gaieski 06/20/2010 02:28 PM
  2. Paul Gapski 08/12/2012 05:36 PM
  3. Charles Stallions 01/09/2013 12:57 PM
Real Estate Technology & Tools
Lead Capture
social media
go pro systems
promoting your real estate business
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Patrick White
Home Driven Realty, Inc - Baldwin, NY
Driven to bring New Yorkers home

Hi Jon, Using twitter to promote your blogs and site information is interesting. Thanks for the post.

May 13, 2010 05:45 AM #1
Jerry Mcclellan
Goprosystems - Westlake Village, CA

Your welcome Patrick. Thanks for the comment.

May 13, 2010 05:52 AM #2
Craig Richardson
National Realty - McLean, VA

Jon, I have my blog flow through to Twitter.  I stiill havent' completely mastered its power, but maybe someday.

May 13, 2010 06:51 AM #3
Adam Brett
The Adam and Eric Group - Fullerton, CA
The Adam and Eric Group, Fullerton's Finest

Good info Jon. I am currently using Twitter to showcase my listings, looks like I may need to expand it's use. 

May 15, 2010 11:34 AM #4
Sandra Steele
Wise Choice Properties, Sedona/Verde Valley Branch - Cottonwood, AZ
Integrity, Knowledge - 37 Years of Experience!!!

Thanks Jon,  There sure is a lot to learn.

May 15, 2010 02:46 PM #5
Jerry Mcclellan
Goprosystems - Westlake Village, CA

Thank you All, 

Please subscribe to my blog. I love offering great outside of the box Ideas, and Twitter is a great platform for that.

May 17, 2010 06:02 AM #6
non non
Frisco, TX

Thanks for the info..still trying to catch up to tweeting!

May 24, 2010 07:09 AM #7
Lee Davenport
Sandy Springs, GA
Learn With Lee: Real Estate Coaching & Consulting

Thanks for the post!  I have to spend more time with Twitter but it seems like so much information is being tweeted it has been hard to keep up :-0

May 24, 2010 10:59 AM #8
Jerry Mcclellan
Goprosystems - Westlake Village, CA

@ Chris and Lee,

Tweeting can seem overwhelming and time consuming but stay focused and keep to a schedule. only Tweet for 15 mins in the morning and 15 mins in the evening. you will find that using this method will keep you in the game.

May 26, 2010 05:15 AM #9
Don Stern
Realty Executives South Louisiana - Baton Rouge, LA
Greater Baton Rouge Real Estate

Jon, I'll have to try your advice about 15min morning and night.  I haven't been very active on Twitter.  It's hard to know where to spend your time on-line between blogs, tweets, Facebook, etc. I still have to find time to service my buyers and sellers as well as more conventional farming activities.

May 27, 2010 09:10 AM #10
Alek Hairapetian
Creative Visions - Surprise, AZ

Hello everyone, My name is Alek Hairapetian, I am a Multimedia major at Glendale Community College in Arizona. I started a online 3D rendering company so I can work and go to school. If you know anyone who needs Multimedia work like: Websites, 3D rendering, Logo Design, and more let me know. I don't charge as much and I get the practice its a win win for both of us. Please visit my site, and let me know what you think, Thank you or just click my art work below. 


May 29, 2010 10:50 AM #11
James Johnson
Austin Texas Homes, LLC - Austin, TX

Hey, Jon!

Thanks for the post...  Still trying to find the best way to use Twitter to promote my business...

Jun 07, 2010 05:12 PM #12
Michael Collins
*ROCK REALTY|Broker|Realtor|Real Estate|WI Short Sale Agent* - Janesville, WI
CDPE, SFR , Wisconsin Short Sale Specialist Realto

Hi Jon,

Speaking of outside the box... I'd love to hear your opinion on my Twitter Experiment.  Check out my blog and let me know.

Jun 23, 2010 09:02 AM #13
Steve Sandoval
Hacienda Heights, CA

I'm a newbie to Twitter, so keep preaching your knowledge, THANKS.

Jun 26, 2010 09:32 PM #14
Mike & Cindy Jones
Florida Homes Realty & Mortgage - Jacksonville, FL
Real Estate - (904) 874-0422 - Jacksonville, Fl

I'm trying harder and harder to utilize day maybe I'll master it

Aug 25, 2010 11:45 AM #15
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Jon,

I like how you promote your services.

Give interesting and useful content, and mention that, by the way, Go Pro can help you with more...



Sep 21, 2010 10:17 PM #16
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

Thank you for sharing your blog; we need Real estate Professionals to share their comments and information regarding their markets and experiences. Thanks again from beautiful Sunny San Diego

Jul 08, 2012 02:59 AM #17
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA

I already tweet my AR posts and post on Fb and G+ regularly....You can auto tweet your AR blogs by adjusting your profile settings....WHEW!

Jan 09, 2013 07:54 PM #18
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

I just cannot find enough time in the day to do it all. WOW

Jan 10, 2013 08:17 AM #19
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