Should You Delete Your Facebook Profile?

By
Services for Real Estate Pros with Second Self Virtual Assistance

"How do I delete my Facebook profile" is so popular that it is one of the suggested search terms when you type in "how do i" into Google search - real estate virtual assistanceMany people are beginning to delete their Facebook profile, even after Facebook began initiating more privacy settings for their users.  There have been enough people doing a search to find out how to delete their Facebook profile, that it is one of the suggestions that comes up on Google when you type in the words "how do i...".  But, should you delete your Facebook profile?

Remember years ago when you were told you had to have a website in order to take your real estate business to the next levelMany Realtors® scrambled to make their online presence known.  They contacted a real estate website provider, paid their money, made their site live and then...did nothing.  "Why isn't my site rocketing to the top of the search engines?"  "Why aren't people beating down my door for me to represent them?"  "Why won't my site get me more business?"  "Why...why...WHY?"

Skip ahead a couple of years and blogs have become the "next, greatest" way to increase your business.  So, Realtors® have again scrambled to set up a blog, add their photo, contact info and a couple of words and sit back and wait.  "Why isn't my blog rocketing to the top of the search engines?"  "Why aren't people beating down my door for me to represent them?"  "Why won't my blog get me more business?"  "Why...why...WHY?"

Second Self Virtual Assistance's Facebook fan page - real estate virtual assistanceNow, with so many people turning to social media as a means of networking, Realtors® again find themselves riding out the social media wave by setting up profiles on Facebook, Twitterand LinkedIn, among others.  Realtors® set up their accounts, add some keywords and simply wait for something to happen.  "Why aren't I getting more friends on Facebook?"  "Why don't more people follow me on Twitter?"  "Why isn't social media getting me more business?"  "Why...why...WHY?" 

After a couple of months of having a website, blog or social media account and not finding any luck with it, a Realtor's first thought seems to be "I should delete this and try something else.  It's obviously not working."  That would be a mistake.  If you keep these three words in mind, you'll go far: interaction, consistency and perseverance.

Interaction- Mohammed didn't wait for the mountain to come to him.  He went to the mountain.  People will only know you're there if you let them know you're there.  It IS called "SOCIAL" media, right?  You must be social.  Just because someone isn't physically in front of you doesn't mean you don't interact with them.  Like any other relationship, you must develop it with interaction.

http://www.thinksecondself.comConsistency - Put together a plan of action and follow it.  If you're going to blog, decide how many times a week and what days to do it on.  This will set people up to anticipate when you will have new information.  Take a few minutes every day to post something interesting to you or information you may find useful to share with others on your social media.  Whatever you do, be consistent about it.  Consistency will pay off.

Perseverance - Don't give up because you're not seeing instant gratification.  Continue working your model.  Your business wasn't built overnight.  Neither will your online presence.

So, should you delete your Facebook profile?  If you don't plan on doing anything with your Facebook profile, I say go ahead and delete it.  However, if you wish to build a successful online presence and bring people to your doorstep, both figuratively and physically, I would suggest you develop a plan that includes interaction, consistency and perseverance and you will blossom, as will your business.  And, if you need someone to help guide you in these endeavors, just contact your friendly Real Estate Virtual Assistant.  That's what we're here for.

Pamela Cendejas, Real Estate Virtual Assistant - Second Self Virtual Assistance: When There Isn't Enough of You to Go Around!

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Rainmaker
544,889
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Probate Agent, Hotel & Land Specialist

Hi Pam and Carra - no need to change everything so quickly from fan to like.....before you blink it will be something else.  We are refer to it as fanning anyway.  If FB was a country, it would be the 3rd largest in the world.

Most people dont take enough action to see how the FB profile and fan page can help them so all the blurbs about deleting goes into the does not compute section of their brain.

I attended a socail media event this morning regarding roups vs. fan page and 31 ways to gorw your fan page to 3,000.  This is where our very efficient VA comes in.

Mine is still a work in progress.  Profile is up...fan page doesnt exist...not sure what to call it and how to put the pieces together.  Am seeking the path of least resitience.

 

I surely appreciate you both for your contirbutions to the Ar community.

May 13, 2010 02:39 PM #3
Rainmaker
320,510
Carra & Shae Riley
Brokers Guild Cherry Creek Ltd - Westminster, CO
Helping people Transition at all ages!

Eileen ~ AR is a wonderful community and I learn something new everyday... So did your workshop tell you not to change to the like... I think it is just the button.. better look into that.. but Pam.. yes, we should talk Friday.. thanks. I think it is just changing the  wording from fan to like.. will figure this out!

May 13, 2010 05:37 PM #4
Rainmaker
586,635
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Hi Eileen - FB provides us with a wonderful opportunity to share our expertise and information about ourselves in a non-salesy way.  We also get to learn from others.  Have you heard about the Roost.com app for FB?   It's an awesome way to add more value to your fan page - http://apps.facebook.com/marketview.  If your market area is listed with Roost, this app will automatically add a current trends, community, snapshot  and other information about your market area. 

May 14, 2010 03:08 AM #5
Rainmaker
586,635
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Hey Carra - When I told you yesterday that I would give you a call today, I forgot that I will be out of the office at my youngest daughter's college graduation.  I guess I was in VA mode and not Mom mode at the time. ;D  One of my team members, Crystal, can talk to you about the Like button.  She's my FB Queen!  I'll have her email you about it.

May 14, 2010 03:12 AM #6
Rainer
147,092
Coleen DeGroff
eXp Realty - Gainesville, FL
Haile Plantation Real Estate - Gainesville FL

Pam - Interaction, consistency, perseverance....talk about the 3 key words to growing your social media presence!  Thanks for the great post!

May 14, 2010 05:45 AM #7
Rainer
273,383
Irene Tron
Valparaiso, IN

We have come to expect that instant gratification.  Unfortunately things don't come that quickly in real estate. 

May 14, 2010 01:00 PM #8
Rainmaker
1,514,694
Brian Madigan
RE/MAX West Realty Inc., Brokerage (Toronto) - Toronto, ON
LL.B., Broker

Pam,

Yes, I have noticed recently that deleting the Facebook profile is all the rage. And, I'm not really using it yet.

Brian

May 15, 2010 07:25 AM #9
Rainmaker
586,635
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Hi Colleen - Sounds like you already had it figured out.  Thanks for responding. 

May 15, 2010 07:47 AM #10
Rainmaker
586,635
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Hi Irene - There were days when things came a little easier in real estate.  Aaaah, if only.

May 15, 2010 07:48 AM #11
Rainmaker
586,635
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Hi Brian - What do you think?  Should a Facebook profile page be deleted?

May 15, 2010 07:48 AM #12
Rainer
273,383
Irene Tron
Valparaiso, IN

Oh, that's right.  I've been told that things used to be easier in real estate.  I wouldn't know.  I guess there are some advantages to starting out and having to work hard to get something in return.  I am grateful each day that I have contact with someone either by phone or face to face about my business.   You just never know what the outcome may be from that phone call. 

May 15, 2010 02:41 PM #13
Rainmaker
1,214,912
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Pamela--Great insight and advice.  Yes, it takes interaction, consistency and perserverance.  So many agents think it will be easy.  Oh, dear.  No get-rich-quick scheme really works.  I grew up learning the value of hard work.

Love your closing line, too.

May 16, 2010 11:01 AM #14
Rainmaker
586,635
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Hi Irene - I didn't realize you were fairly new to real estate.  And, yes, you never know what will happen when you wake up each day.  Exciting!

May 17, 2010 06:03 AM #15
Rainmaker
586,635
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Hi Mary - Seems everyone has the "secret" to success.  Personally, I don't think it's a secret.  It just takes exactly what you said, "interaction, consistency and perserverance".  Thanks for adding your brilliance.

May 17, 2010 06:04 AM #16
Rainmaker
720,087
Teri Eckholm
Boardman Realty - White Bear Lake, MN
REALTOR Serving Mpls/St Paul North & East Metro

Pamela--I can't see why anyone would take the time to delete a page even if it wasn't working for them unless the information was incorrect or embarrassing...which could be why it wasn't working in the first place.

Anytime you can put out your business information, you never know when someone will come across it and contact you.

Lots of good points here!

May 18, 2010 08:44 AM #17
Rainmaker
586,635
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Hi Teri - Good points.  I have had clients who say they want a new Facebook account because they're a little embarrassed about what some friends and relatives write.  If there's nothing embarrassing, I don't really see a huge problem with leaving it.  Besides, the delete button scares me a little. :D

May 18, 2010 09:21 AM #18
Rainmaker
1,362,696
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

I cannot think of a good reason to delete something that enables us to interact with our sphere of influence this easily.

May 20, 2010 02:26 PM #19
Rainmaker
586,635
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Hi Cheryl - There are two schools of thought on this subject.  I am not going to delete my profile even though I have a great fan page. 

May 21, 2010 08:10 AM #20
Rainer
90,077
Wade Kawahara
Dominion Real Estate Partners, LLC - Phoenix, AZ

Hi Pam,

You are so right about acting after you set up all of these next greatest marketing tools.  Once they are set up, they don't do all the work themselves, you have to apply yourself to make them useful.

May 23, 2010 05:13 AM #21
Rainmaker
586,635
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Hi Wade - Another step for success is to create a plan for utilizing these marketing tools.  Not every tool is going to work and some tools work better than others.  So, a marketing plan is essential.

May 24, 2010 04:06 AM #22
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