Why Your Social Media Efforts Aren’t Paying Off

Services for Real Estate Pros with Lisa M. Jackson and Associates, LLC


You may have been faithfully trying to use social media to build a following for sometime now and be less than enthused with your results.

With social media, there really is no ‘A' for effort - you need to do it properly if you hope to build a large, responsive following.

Here are three reasons you may not be getting the desired results out of your efforts.

1. You Aren't Being Genuine

Many people mistakenly believe that since you are online you can simply pretend to be something you are not.  In fact the opposite seems to be true - people seem to be able to tell more quickly online if you are being less than honest.

Don't get me wrong - many people don't lie necessarily, they simply don't tell all of the truth.  They hide parts of their real self because they mistakenly believe that the audience will judge them harshly if they new the whole truth.

On the contrary, real people prefer dealing with real people - warts and all!

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Comments (10)

Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Great post - and so very true!   We all can throw stuff out there, it's those who can put meaning out there....

May 15, 2010 01:30 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

It just takes time to find your voice when you first start.  Often times people just find it hard to get going and find their niche or perspective on a field they would like to share.  Just start & be genuine in the process.

May 15, 2010 01:33 AM
Harry F. D'Elia III
Avant Garde Residential Management Services - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

There must be great content on a consisten basis that will draw people to read your blog.

May 15, 2010 01:35 AM
Donna Yates
BHGRE - Metro Brokers - Blue Ridge, GA
Blue Ridge Mountains

I subscribe to the belief that you should always be genuine in anything you do.  Social media is all about socializing, like a large cocktail party if you will, but it's not wise to get too detailed or personal over the internet.  For sure, be true to yourself and absolutely be genuine, no matter what you decide to share with others.

May 15, 2010 01:38 AM
Gerry Michaels
Glasswork Media Arts - Gettysburg, PA
GettysburgGerry Social Meida

Lisa, great post and the information is spot on. It is definitley a process, I have noticed that once it starts to happen, it really takes off. You just have to stick with it and not expect things to happen too quickly, thanks for the info

May 15, 2010 01:46 AM
Pat O'Reilly
RE/MAX..214-289-6176 Irving and all of Dallas Fort Worth - Irving, TX

Thanks for the information. Have a great week end!!

May 15, 2010 01:57 AM
Melissa Juarez
Massachusetts Buyers Broker Agency, LLC - Quincy, MA

Thanks Lisa for the informative post and link. Have a great Spring!

May 15, 2010 02:06 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

It is always best for ANYTHING to be on the internet that is truthful!   Great post!

May 15, 2010 02:13 AM
Elizabeth Guthrie
Guthrie Properties - Bullard, TX

Sometimes people are just a little hesitant about putting themselves out there especially on the internet. People will tell you what they think you want to hear and I personally am an eye-to-eye person so it is taking me some time to step out of my comfort zone. It is ALWAYS important to be truthful, you can deal with what you know, hard to deal with what you don't know! Great post!

May 15, 2010 05:20 AM
Retired from ActiveRain
Baker, OR

Sometimes the things that we try hard to attain, like love, are found when we're just being ourselves and not specifically in search of it.  On Facebook I'm professional but myself and good connections end up being made.

May 15, 2010 06:54 AM