"I sell your house or buy it" - How does it work?

Real Estate Agent with Warmath Real Estate @ Keller Williams North Atlanta

There are a few realtors in town who run these "guaranteed home sales" campaigns.  I'm confident that i'll sell a client's house, but don't necessarily want to buy it if it doesn't sell for some reason ;->

What is the catch with this program?  I know that the fine print reads "at and acceptable price."  This sort of program has to be more than a gimmick, right? 

Anyone familiar with the program, I'd appreciate any insights.  The marketing proposition is very attractive to prospective sellers, as you can imagine.

thx, k.


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Leigh Brown
Leigh Brown & Associates, RE/MAX Executive - Charlotte, NC
CEO, Dream Maker - Charlotte, NC

Hey Kevin-

I was going to respond here but it's getting long.  I'll blog about it for ya. =)

Oct 24, 2006 01:46 AM #1
Jim Lee
RE/MAX Shoreline - Portsmouth, NH
Portsmouth NH Realtor, Portsmouth, NH

It's not a gimmick; it's a listing tool as well as the source for some good buys.

Leigh wrote a good blog about the subject about 3 blogs above this one.

Intesting in single family homes is one I wrote recently.

A broker I know in another city advertises something along these lines and says if you buy my listing from me I'll buy your house.

That's a great deal for him because if you buy his listing from him he gets all the commission on that sale plus he discounts the "standard" commission rate from the houses he buys plus any needed repairs and updating.

2 full commission and a great house to resale. Killer listing tool.

Oct 24, 2006 03:22 AM #2
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