Now that the tax incentive is over and we're back to business, I think it's time to get back to your Farm.
My favorite thing about getting one listing is that I should be able to get at least one more in the area. Did you ever notice that as soon as one sign goes up in a neighborhood, another pops up soon after? So why not get that sale too?
You should have told the seller in your marketing plan that you were going to let the neighbors know all about theur home so that they could tell their friends...And you should have told the seller that you were going to advertise their home and even do an open huse or two...you might have even told them you were going to promote the home to some move-up neighborhoods nearby... Well did you...really?
These are all the marketing activities we know to be effective in generating some traffic for our new listing, but they should also be tweeked to be just as effective in getting more business. Go out and meet the neighbors, face to face and get their names and put them on your sphere mailing list. When you put up directional signs, get the owners permission and put them on your sphere mailing list. Hand out flyers to the 30 or 40 neighbors right around the property so they can take them to work, and oh by the way, thank them and put them on your sphere mailing list.
There are a ton of great tips that help you work your listing to get it sold and have the added benefit of creating more business if you focus on it.
What have you done to create more business around a listing?
Jim
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