A myriad of mobile real estate apps have become available from online aggregators such as Zillow, Trulia and SmarterAgent that offer the ability to search and view all homes listed for sale on the Web. With their GPS capabilities these apps can even determine a user's physical location and serve up nearby listings. Mobile real estate search apps take home buyers to a whole new level when it comes to self-search capabilities.
That said, problems can arise when you fall out of the loop as mobile search clients veer off towards other agents' listings. While apps such as SmarterAgent provide branding, having your own mobile Web site with embedded links to these sites can help keep you "top of mind" with your clients.
Having your own mobile Web presence is potentially the best way to stay connected with home buyers, clients and prospects. Emerging mobile Web technologies are beginning to offer agents online templated mobile Web sites that enable you to quickly develop a mobile Web presence. That said, below are screen shots from my first effort, www.StuartFlorida.mobi (best viewed on a smartphone):
This is a work in progress and not quite ready for prime time but shows the potential to extend your Web presence to mobile computing devices.
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