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A Race Back to the Basics - Service

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Education & Training with Corcoran Consulting & Coaching

A Race Back to the Basics - Service

 Someone once asked auto racing legend Bill Vukovich the secret of his success. "There's no secret," he replied. "You just press the accelerator to the floor and steer left."

 That is about as simple as you can get. Stop for a moment and ask yourself if you can boil down your real estate business to something equally as simple.

 Having trouble? Then it is time for a peek under the hood of your business.

 •·                     Have things become unnecessarily complicated at your office?

 •·                     Has bureaucracy crept in and started making your operations messy?

 •·                     Do you feel like you have lost focus? 

 If you are answering yes to any of these questions, you may have lost touch with the basics. But do not feel bad, it is easy to do these days with all the bells and whistles around.

 Nevertheless, repairs are necessary. You need to re-harness those basics and embrace simplicity. If you do not, it could mean plenty of unnecessary headaches and lost business. (Yes, lost business. Consumers do not like red tape any more than you do.)

 Here is the last of four areas you can focus on to get things back on track and recapture that sweet purring sound in the engine of your business:

 4.         Think exceptional service

            Where the rubber truly meets the road is service.  Sadly, agents sometimes lose sight of the fact that real estate is a service business.  Service is the most important quality you can use to differentiate yourself from the competition in any market - buyer or seller.  You must make exceptional customer service at all levels of your organization paramount. And it has to be seen clearly through the windshield, the side windows and the rear-view mirror.

 Go to www.CorcoranCoaching.com for more information!

 Make A Commitment: I will make exceptional customer service a top priority in all aspects of my business. 

Deadline: _________

David Obbee
Obbee.com - Agoura Hills, CA

Bob: Great advice- I don't know why it's so prevalent, but I think you are right that too many people in service industries forget that "service" is the core quality of the business.  Thanks for sharing!

May 21, 2010 03:52 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Bob,

As always, great thoughts and great advice.

May 21, 2010 03:53 AM
Bob Corcoran
Corcoran Consulting & Coaching - Swansea, IL

Thanks for your comments...and it is always my pleasure to provide the information.  I am glad that you find it helpful! Bob

May 21, 2010 04:16 AM