Selling property in this market is tricky and warrants enhanced due diligence.
Making property stand out and shine in a sea of competition has become the name of the game today. Marketing starts with having a thorough understanding of the market and being educated about the real estate industry. Aligning yourself with a local reputable agent and cross referencing all information with real estate websites likeTrulia.com will help you in this process. Every property, regardless of price range, must be priced competitively or the chances of sale are slim. Trying to sell an over-priced property to an INFORMED buyer is virtually impossible in today's market and will be a waste of your time, energy, and peace of mind. Buyers are knowledgeable and more educated today because of new technology and the web. With a click of the button potential buyers are able to view all of the transactions in an area and quickly form an opinion.
It is imperative that exceptional properties, especially those in waterfront communities, are exposed globally to potential buyers in an augmented fashion. Did you know that more than half of the waterfront owners in this region reside in another part of the country for most of the year? Reaching potential buyers for these homes requires a completely different approach.
Creating a presentation that highlights the lifestyle associated with a property will gain maximum exposure. Being a real estate marketing professional means "professionally" marketing property so it looks great, creates interest and gets unparalleled market exposure. No excuses!
Incorporating professional grade photography, architectural drafted floor plans, surveys, maps, community amenities along with other pertinent information to create graphically compelling marketing material is critical in achieving the highest sale price.
Click here to see an example of a property being exposed globally. This 20+ page digital marketing packet has been downloaded by potential buyers in Russia, China, France, Austria, and India within a 10 day timeframe and is tied to 30,000 real estate websites globally. Chances of sale with this exposure have been maximized and offers have already been received after only one month of marketing.
See the graph below to see where potential buyers are coming from who have looked at this property.
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