Open House in Charlottesville VA

Real Estate Agent with Keller Williams Realty of Charlottesville Virginia

Open house can be very productive here in Charlottesville VA!

Original content by Scott Hayes

Realtors have differing opinions on the benefits of holding open houses. I've had open houses where I've got a contract on a listing, and like many of us, I've sat for two hours by myself. In my experience, if you choose to do open houses, there are several things you need to consider a few things:


-Summer is coming. In the south, that means 100+ temperatures. And up north, the heat, combined with the humidity, makes for a stuffy home. Whatever you do, make sure the temperature in the house is comfortable, and I would go further to having it border on chilly. On a long summer day, a cool home will offer home buyers a place to hang out, just a bit longer. This means a longer viewing of the house, and their car parked in the driveway. An open house is like a nightclub, in that activity spurs curiosity, and curiosity is never a bad thing when it comes to selling a home. Remember, even those chatty neighbors have friends and family.


-Consider your timing. On the rare occasion I do perform an open house, I like Sundays after 2. Frankly, the 12-2 time block is tough considering church and brunch popularity in the US. It has been my experience, that the 1:30 to 4 pm time block is typically the busiest. I'm a big fan of differentiating yourself. Does a Saturday open or twilight open house work in your market? Something to consider.


-Remove any flyer boxes. I prefer telephone information riders to flyer boxes, but I know some agents still use them. If someone is driving in the neighborhood on the day you host an open, I wouldn't turn them away before they even make it in the door. If they feel the home is out of there price range, at least they have seen it before making a rash decision outside.


-Speaking of the door. Getting buyers in is the name of the game. The house has to be inviting. Open curtains/blinds, open the door (yes, it seems obvious) and coach your seller to power wash or sweep the driveway, add potted plants, and remove any barriers or obstructions to entry.


- Make your time productive. In addition to sign up sheets, make a point to speak to every guest when they enter. But also try to touch base before they leave. It's polite and people generally have questions. When you have little activity, a laptop or smart phone can help you get work done, or service your other listings.


As I wrote, hosting an open house is up for debate. But if we're going to do them, lets get some benefit.

Posted by

Best wishes, Clifford Kavanaugh, Associate Broker
Founder of Keller Williams Realty of Charlottesville
Keller Williams International Achievement Medalist
Certified Short Sale Consultant
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Comments (1)

Randy Ostrander
Lake and Lodge Realty LLC - Big Rapids, MI
Real Estate Broker, Serving Big Rapids and West Central MI

Not big on them either Cliff. I always try a few every year tweaking the last one in hopes of having a successful open house.

May 21, 2010 10:30 PM