A Cell Phone Is No Longer A Phone… So What Is it?

Real Estate Agent with Keller Williams Realty of Charlottesville Virginia


Original content by Arch Telecom

It’s a data delivery device.  It’s Facebook, iTunes, a GPS locator, email, TV, gaming, voice memos, reminder lists and apps like Restaurant Roulette. 

In May of 2010, the CTIA (the international association for the wireless telecommunications industry) published a report stating that, for the first time in the United States, the amount of data in SMS/text, email, video, music and other services that smart phones are designed to do, surpassed the amount of voice calls.

The original purpose of the cell phone, talking, is decreasing, while SMS/text messages have increased by nearly 50%.  Smart phone design is trending towards data functionality, such as full “qwerty” keyboards with large screens, while becoming less “cheeky” or talk-friendly.  More and more households are disconnecting landlines.

With respect to cell phone “voice” use, real estate agents have always led the pack.  After all, for many agents the cell is their “office.”  We are not suggesting that an agent should replace calling back prospects with an app… but the research is clear that the consumer prefers to make the initial contact via some sort of mobile application.  So what does this mean for your business?

It means:

  1. You better have a mobile application that consumers can use to access your property information.
  2. The application should have the ability for lead capture.
  3. You need to be notified when it is accessed.
  4. You are best served making a good old-fashioned voice call to follow up.

Our company, Arch, pioneered call capture in the early 1990s.  In the mid 2000s we introduced mobile features to complement the call capture.  Now, for the first time, we are seeing a clear trend of consumers accessing the mobile features in favor of voice applications.

Specifically, buyers are requesting real estate information via text message.  From an agent standpoint, there are several benefits to providing consumers with a mobile app.  The consumer’s contact information is captured, i.e. cell phone number, name and property they called in on, and you are notified with this information immediately.  Since the prospect’s request establishes a “business relationship,” regardless of their Do Not Call status, you have permission to follow up.

Your brand becomes “sticky” because we send your personalized electronic business card to their mobile device.  In a different response, we’ll send pictures (unlimited) and/or a single property website.  These types of features further incentivize buyers to use the mobile application.

The trend is clear.  Data applications are becoming a more popular vehicle than voice for consumers.  Manufacturers will continue to invent devices more suitable for this type of delivery (the IPAD), and as a real estate agent you must have a mobile marketing presence. 

Posted by

Best wishes, Clifford Kavanaugh, Associate Broker
Founder of Keller Williams Realty of Charlottesville
Keller Williams International Achievement Medalist
Certified Short Sale Consultant
EcoBroker Energy Advantage Graduate

View Charlottesville Area Homes for Sale at: www.CvilleHomeSearch.com  

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Comments (4)

Cliff Kavanaugh
Keller Williams Realty of Charlottesville Virginia - Charlottesville, VA
ck@kw.com - 434-466-5128 - www.CvilleHomeSearch.com

Really a great post on cell phone service for Charlottesville Virginia

May 21, 2010 10:24 PM
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA

I don't understand why Charlottesville agents continue to use their office landlines and then LEAVE the office and expect their calls to be returned * I can #8 and return their call; however, if it is after hours or there is an extension #, they can't be reached.

Cel phones are MORE important than our CARS * taking care of them and making them YOURS is important!!!


May 21, 2010 11:07 PM
Kevin Cavanaugh
Keller Williams Hudson Valley Realty - Tappan, NY
Lic. Associate Broker, ABR, GREEN

Hello Cliff, I know that I too find myself texting more than ever and also prefer it when dealing with customers.  It's much faster and more convenient.  And I don't irradiate my head!!

May 22, 2010 12:00 AM
Norma J. Elkins
Elite Realty Group - Morristown, TN
Realtor - Elkins Home Selling Team

Thanks for sharing - Very good!  Have a great day!

May 22, 2010 12:42 AM