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MLS is only a good "tool" if used properly.

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Services for Real Estate Pros with Bob Rodkin Photography and Design

In my recent post Thinking of selling your home? Calling a Realtor just to be listed on MLS? Why? a comment was made that Realtors in an area list properties on MLS for as little as $300. I commented back with the following just to be sure people didn't get the idea that I was an advocate of that practice - because I am not:

COMMENT REPLY
Thanks for making that comment Russel. It gives me the opportunity to say that is a practice I do not agree with. I'm talking about helping clients sell their home with the beneft of MLS or without. Without, in my opinion, it can be done very effectively and successfully - although it is hard work - and I feel that is the option that should be explored first. However, if the client's situation is one that makes an MLS listing a necessity, then I feel MLS should be utilized properly. The best of tools are no good if they are used incorrectly and, again in my opinion, simply putting it on MLS for a flat fee is a very poor use of MLS.

To further clarify, I feel to use MLS properly means to offer a fair, and industry acceptable, commission to cooperating brokers. Listing a property simply for a small fee does not invoke the full value of putting brokers to work selling your property, and thereby defeats the purpose of listing on MLS.

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Bob Rodkin
Photographer & Promo Materials Designer
Vintage Photo FX
Durham Region & Toronto, Ontario, Canada
E-Mail: bob@VintagePhotoFX.ca
Cell: 416-627-5344

Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

I agree. The MLS is a tool - one of the variety of tools available for listing and selling real estate in today's market!

May 22, 2010 01:45 AM