Luxury Real Estate Marketing Essentials: Enough Twittering. Go out to Lunch!

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Services for Real Estate Pros with Napa Consultants

Painting by Boris Kustodiev, Restaurant in Moscow 1916

Technology makes it easy to stay in touch via email and social media networks. However, it is also important to keep the human element alive; such as a phone call, snail mail and even getting together. Isn’t it time to revive the old fashioned ways of networking?

It is much more fun to actually meet people face to face than to look at their picture in Linked In or Plaxo, or even by webcam. You can start by calling them and finding out what they are up to, instead of reading about it in their Twitter. That’s right! Startle them with that question! Remember when actual contact lead to all sorts of great adventures and friendships?

One of our friends in luxury real estate has a simple solution that keeps increasing her business. She regularly invites several clients to lunch. The idea is to get together and enjoy each other’s company, and catch up. She picks a restaurant with ambience such as by the waterfront, in a secluded garden, or in a gallery setting. She feels the location creates the atmosphere in which to take time and enjoy each other’s company. In the process of having a good time, she usually ends up with several leads, which eventually lead to closed deals.

Review your data base. Who will you steal them away from their computer and invite somewhere special for lunch?

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainmaker
232,892
Vic Steele
Vic Steele, Broker CA BRE 01349863 - Anaheim Hills, CA
Broker/Consultant

This is a tactic I use as well Ron and Alexandra!  I have struggled to embrace Twitter, but I'm doing pretty good on FB and Active Rain.  Meanwhile, I take at least one client a week out to lunch.  Nothing beats face-to-face relationships!

May 22, 2010 05:23 AM #1
Rainmaker
3,692,406
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Thanks Vic.

We appreciate your comment.  You may have noticed that some of the investment houses are emphasizing face to face time with their clients.

May 22, 2010 05:46 AM #2
Rainmaker
708,722
Teri Eckholm
Boardman Realty - White Bear Lake, MN
REALTOR Serving Mpls/St Paul North & East Metro

Ron&Alexandra--Face to face communication will always be a better choice than FB!

May 24, 2010 05:02 AM #3
Rainmaker
3,692,406
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Thanks for your comment Teri.

May 24, 2010 05:15 AM #4
Rainmaker
822,719
Debbie Walsh
Shahar Management - Middletown, NY
Hudson Valley NY Real Estate 845.283-3036

This is such great advice.  I have realized lately there are so many people I don't see anymore because I am glued to the computer working when I am not with clients.  Then when I am lunching I am thinking about work not getting done-it is a vicious cycle!

May 24, 2010 06:31 AM #5
Rainmaker
3,692,406
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debra,

Thanks, yes we all tend to forget life's important breaks and time to enjoy each other.

May 24, 2010 08:57 AM #6
Rainmaker
840,958
Joshua Zargari
MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY
MJ Decorators Workshop

Time for work and time for fun...

May 24, 2010 10:33 AM #7
Rainmaker
500,066
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Probate Agent, Hotel & Land Specialist

I am suggesting you put socail media into compartments.  15 minutes per day to post 3 things on Twitter, FB and Linkedin.  NOthing pales by comparison to the human touch.  Lunch is perfect for socializinf with your raving fans.

May 26, 2010 01:30 AM #8
Rainmaker
3,692,406
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Eileen, I like your suggestion of 15 minutes per day on each.  Thanks for the comments.

May 26, 2010 05:07 PM #9
Rainer
231,600
Marcia Hawken
Downing-Frye Realty, Inc. - Naples, FL
Naples Luxury Specialist

Next season, I am going to take a considerable amount of my marketing money for parties throughout the season.  It is a win, win and the clients also invite you to their parties with THEIR new friends and potential new clients. A win, win.  :-)

May 31, 2010 11:29 PM #10
Rainmaker
3,692,406
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Marcia,

Great idea, and wishing you continued success.

Jun 01, 2010 07:29 AM #11
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Rainmaker
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Ron and Alexandra Seigel

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