Myth #1 - It doesn't matter which Realtor® you list your home with.
Truth - It is critically important which Realtor® you select to market and sell your home!
There are two major reasons why your selection of a Realtor® is so important to your getting your house sold and getting the highest price and least inconvenience to you.
First, the real estate market is highly competitive with many other sellers competing for those few available, qualified buyers. Less than 60% of the homes that are put on the market actually sell. You need Kammeyer Realty Group with a proactive marketing plan who can outmarket your competition for those few buyers and not someone who just throws your home into the Multiple Listing Service and then prays that someone will sell it.
Secondly, it's important to have a Realtor® with the education, experience, and know-how to anticipate problems, avoid them, but be able to handle them quickly and in a professional manner should they occur. About 30% of the contracts written never close. Problems arise (and there's a million things that can go wrong) and sellers who think they're moving find out that the sale collapsed leaving them in a terrible predicament. If your home is picture perfect, you've priced it below market value, and the market is strong and you're very lucky, you can probably list with anyone, but why would you do that anyway? If a problem does arise, you want to be able to have someone who knows how to get it solved and get you moving. That's what you're paying for! Kammeyer Realty Group has a highly successful track record.
Myth #2 - You should select the agent who says he/she can get you the highest price.
Truth - NO! Always select a real estate agent on his/her credentials. Market value is a separate issue.
Overpricing a home to get the listing is the oldest scam in real estate....smooze the seller and compliment the home to get the listing, then ask for a price reduction 30 days later. Insist on a written, well-researched market analysis to determine the realistic amount your home will bear in today's market and price accordingly. First, select your Realtor® based on his/her credentials, then decide on price. NEVER SELECT AN AGENT BASED SOLELY ON THE PRICE HE/SHE RECOMMENDS.
Myth #3 - Brokers who "discount" commissions can do an adequate job of selling your home.
Truth - You get what you pay for!
Your home is in competition with all of the other homes on the market for the best and most qualified buyers. There are generally more homes on the market than there are buyers. That's why such a high percentage of the homes that go on the market don't sell. You need an aggressive, proactive Realtor® to get your home sold and for the highest net price to you.
Promotional costs such as photos, brochures, ads, MLS fees, printing, direct mail, signage, etc., are vital to getting the results you want, but they are all expensive. Kammeyer Realty Group invests heavily into the marketing of your home. Will a discount broker offer a complete marketing campaign? Hardly....most of these "discretionary" expenses are the first to be eliminated when the brokerage fee is negotiated downward, although most of the time without the knowledge of the seller. These "discretionary" investments are some of the most important for getting the desired results.
Also, does a discount broker have a proven track record of success? ... or, is he using the discounted commission to win your business? Does he have the expertise to guide you through problems that may develop during the closing process? ... We think not! And remember, you only pay a commission when your property sells successfully. You owe nothing if Kammeyer Realty Group does not get results (which is highly unlikely).
There are a lot of Myths going around about the selling of real estate, but the Truth is Kammeyer Realty Group gets results. We sell a home every five days!!! Contact us at 317-570-3800 or visit us at www.KammeyerRealtyGroup.com.
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