The Multiple Listing Service and the public.

Real Estate Agent with Counselor Realty 763554
Recently the Regional MLS tried to make some rules of not allowing MLS in real estate company and agent web sites. There reason was that the public was being misinformed about what the MLS is? I am wondering since we are in the process of a settlement with the Regional MLS, are you as the public being mislead by companies and agents that have MLS in their domain names? A couple of examples are or . As a former Governor on the Regional MLS I would love to have the publics thought on this and I would share it with the current board.  Another question would be, have you been harmed by any of the agents or companies that have MLS in their domain names? It seems that is what the some of the brokers think, and that is why they passed the rule banning MLS in uses in the Twin Cities market place.

Comments (8)

Russell Shaw

Ha!  No, I have not been harmed by agents using the letters "MLS" in any URL they might have.  As there are many non-Realtor companies that do it - and no rule passed is going to govern them - it seems silly to tell individual agents they can't do it.

If the public is being mislead it isn't just individual agents doing the misleading.

Oct 24, 2006 05:30 PM
Dane Dornbush
I have no problems with anyone using "MLS" in their URL.
Oct 26, 2006 08:01 AM
Rob Lang
At Home Kansas - Shawnee, KS
Local Expert in NE Central Kansas Real Estate Home
I am in Kansas and no one has told me not to use my domain name.  Maybe it is coming down the road.
Oct 26, 2006 03:00 PM
Ken Horst
MLS Maps, Agentopolis, Tweet Me Homes - Minneapolis, MN

Hi Steve,

You and I spoke about this when it first came out.  You may remember me, I am a loan officer who lives in Minnetonka and I also own a few domain names with MLS in them.  The one that is getting the most traffic is

From our conversation it didn't seem as though I had a lot to worry about as I am not a real estate agent or a member of the board.  I agree with you that the board is out of their mind to have agents spend years and thousands of dollars building the brand only to come back and restrict it's use. I am wondering how things are going with your fight.  Let me know if I can help in any way.

Jan 12, 2007 09:42 AM
Victoria Frieberg, @Realtor, Broker, ABR,CRS,TRC
Rush Point Realty LLC - Cambridge, MN
Hi Steve!  Let's hope this begins a groundswell to trademark a name.  Every time I see my listings out there with the giants my blood pressure goes up, and you know self-insured health premiums are not cheap!  If it has not happened to other states, the question begs, who benefits from the Minnesota change, and why.  Who initiated this change in Minnesota, and why?
Apr 25, 2007 02:05 AM
Cal Carter
Keller Williams Realty Alabama Gulf Coast - Gulf Shores, AL

Are you kidding?  You really think the general public is stupid?  MLS Listings to them means they can view properties that are in the MLS.  That is what they are - MLS Listings! 

Wouldn't it be less than honest not to disclose that the listings were MLS Listings? 

The IDX rules require disclosure of the listing office on all listings! What is wrong with an agent that uses the letters MLS to disclose that listings on the site are from the MLS? If they aren't showing MLS Listings, then what are they showing? 

Rest assured the Sellers you list for don't have a problem with their property showing up on as many sites as possible, in fact they probably listed because their property would be disseminated broadly for as much exposure as possible. 

The big MLS stink is nothing more than Listing agents that want to end up with 2 sides which takes us right back to the days when all parties represented the Seller. Doesn't sound that great for the consumer to me!

Apr 19, 2009 07:00 AM
Steve Warren

Greetings from the Gulf,

I registered in 2002 after reading an article by Michael Russer (Mr. Internet) that was published in the National Association of REALTORS monthly publication.  This article encouraged the use of MLS in domain names so I proceeded to follow their recommendations.  I feel we are looking at a case of "sour grapes" by those internet nubies who finally discovered the internet.  They missed the train and now they want to punish those of us who had insight and understood the power of the internet. 

The NAR has since stripped out the part of the 2002 article referring to the MLS.  Destroying the evidence would indicate they have something to hide.  I can make available a copy of the original unedited article to any and all who would like one.

Steve Warren

RE/MAX of Gulf Shores

Gulf Shores, Al 36542

Apr 19, 2009 07:40 AM
Steve Westmark

It is once again sad that the organization that we pay our dues to wants to set policy against its members. It does nothing against the peopel that are not paying dues and sell back their leads to us Realtors. NAR and the MLS committee do not want to listen. It is probably a big broker issue trying to run over indepencdent entreprenuers. I know that was what happened in the Twin Cities Regional MLS when it was chaired by a Home Services employee, not even a Realtor. It is a sorry situation when you have non practitioners pushing big company adjendas.

Apr 19, 2009 09:49 AM