Virtual Staging Addressed by NAR Ethics Professional

Home Stager with Carolina Spaces, LLC

Realtor Magazine addressed virtual staging from an ethical standpoint in its June 2010 issue.  The title of the article is "Virtual Staging: Stay True to Disclosing."

Virtual Staging is a low-cost option in this tough economy provided the Realtor clearly discloses that the photos have been altered.

According to Bruce Aydt, Sr. VP and General Counsel of Prudential Alliance and a former chair of National Association of Realtor's Professional Standards Committee,

"The safest course when using any kind of visual alteration, including virtual staging, is to disclose in a clear and conspicuous way that the images have been altered or enhanced.  That way viewers will understand that, when they physically arrive at and view the property, it will look different than what they see in the image." 

Aydt says that the technology has been around and used for many years to alter photographs in one form or another.  A scan of the full article can be found here:!/pages/Lake-Wylie-SC/Lake-Wylie-Home-Staging-Home-Staging-Charlotte-North-and-South-Carolina/365387017178?ajaxpipe=1&__a=3

My company Lake Wylie Home Staging has a full time digital designer on staff to assist with photo enhancement services.  Although I feel virtual staging is not the best choice and can't compare with full service vacant home staging, virtual staging is a permitted option as long as it is disclosed, disclosed, disclosed.

Joan Inglis, Master Accredited Staging Professional, Realtor


Comments (2)

Michele Hanigan
Keller Williams Realty Plano, Texas - Dallas, TX
Realtor - Dallas & Plano Real Estate - (214)738-5555

I often wondered what the potential ramifications where with this topic.  Now I know.  Thanks for the post.  

Jun 23, 2011 12:55 PM
Krisztina Bell
Virtually Staging Properties - Atlanta, GA
Virtually Staging Properties

Thanks for mentioning virtual staging as a great marketing tool to sell a vacant home! Keep in mind that virtual staging is not a way to replace traditional home staging services but a more economical marketing tool for agents and sellers to be able to show buyers the potential of a home, digitally.  Virtual staging should not entail altering the photos of the home as far as changing wall colors, moving walls and adding fixtures. As an agent, professional home stager and Pioneer of virtual staging, my company believes in virtual staging that abides by the Realtor code of ethics of a true representation of the property. This service is merely used to give buyers a better understanding of how to layout a room and make vacant photos of a home online more attractive and recognizable. And yes making sure each photo displays that the home has been virtually staged so buyers are aware is very important and my company has a strict policy on that! I am just glad to see that our #virtual #staging service has made a name for itself in the real estate world and is here to stay! Before you take a stab or buy a CAD decorating software program contact as we are professional home stagers of vacant properties of over 10 years through our sister company in Atlanta and pioneers of our patent-pending virtual staging service that sells vacant homes faster anywhere in the world! KRISZTINA BELL, GA Real Estate Agent, Professional Home Stager, Pioneer of Virtual Staging & Real Estate Marketing Consultant

Apr 07, 2015 01:31 AM