When a Call or Voicemail Just Won't Do, Part II

Services for Real Estate Pros with Sibdu.com/eCREsystems, LLC

In Part I of this article, I explained why handwritten notes are...well...just so darned super. All kidding aside, they really are. Here's Part I. Part II is below:

Here's some quick tips for writing notes:

* Card shops and stationery stores sell supplies for personal notes. You don't need anything overly complex or flowery. Pick a card (or a box of cards) that matches your personality.

* Buy cards that are smaller, but not too small. You're only writing a short personal note, not War and Peace.

* Stay away from cards provided by your company that has the corporate logo on them. A person receiving your card may think they're getting a direct mail piece from your company, rather than an attempt by you to connect with them on a personal basis.

* Use blue ink when writing cards, because it stands out more on white paper (assuming the writing area in your note cards is white). Plus, I think blue ink is more "personable" than what I call "business-black" ink.

If you're like me and you like to send clippings of newspaper or magazine articles to people you think might benefit from them, put a quick handwritten note on one of your cards, too. And if you're really into forwarding such articles via e-mail, consider printing some of them out -- maybe the more important ones -- and sending them via good ol' snail mail.

One more note: While you may be thinking, "I'll only write notes to people who can give me business," I'd like to point out a truism about people. The father of the waitress who served you lunch may be a big-wig at a huge local company, and is looking to sell their current home and buy a new (bigger!) one. Or the brother of the contractor you hired to fix your bathroom knows a lot of people getting ready to move, because, well, why do you think they're fixing their bathrooms?

When you're writing notes, think far and wide. When you reach out and touch someone via the written word, you never know who they'll know.

Comments (6)

Mike Kaselnak
Bob, I think you hit it on the head with your, "I only write notes to people that send me business."  Everything is timing.  You never know when or where somebody is spending money or buying something.  I took my financial planning practice from $50,000 a year to $960,000 a year in just two years by writing handwritten notes.  I spent 6 hours a week writing handwritten notes.  What started out as the only way I could think of to market on my small marketing budget turned into the best marketing plan I could have ever come up with!  I count my lucky stars that I wasn't so successful that I needed to look for a "cheap" way to market or I would never have had the discipline to sit down for 6 hours every week.  But boy, I'm glad I did!  I dominated my market on a paltry marketing budget while my competitors spent thousands on seminars, huge amounts of bulk mailing and various other expensive marketing. Viva! the handwritten note!
Aug 07, 2007 01:57 AM
Bob Woods
Sibdu.com/eCREsystems, LLC - Silver Spring, MD

Wow, Mike - that's a great story. Congrats on your success. 

I'd like to hear more success tories, but I have a feeling this tool isn't used nearly as much as it can be. And as you can see, it is very effective. So go to it!

One other thing: If you like to be humorous, you might want to check out www.despair.com . They have lots of funny notecards that are take-offs on those Inspiration posters. I'd say that you would not want to send most of them because they're too "on the edge," but some are funny and yet fairly banal.

Aug 07, 2007 02:37 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
Thank you for the post. I had attended Brian Buffini's 100 days to greatness and he  too mentions the importance of Hand Written notes.
Aug 09, 2007 11:55 PM
Bob Woods
Sibdu.com/eCREsystems, LLC - Silver Spring, MD
Gita - I was a "Buffini-ite" when I was in residential real estate. What a great system he has. And yes, he's huge on handwritten notes. Good luck with your career!
Aug 10, 2007 12:03 AM
Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

Hi Bob, I found your blog by following your link on a comment you made. I'm glad I did. I really never thought about personal, handwriten notes before. Now I'm going to try it.


Bill Roberts

Aug 11, 2007 03:56 AM
Bob Woods
Sibdu.com/eCREsystems, LLC - Silver Spring, MD

Bill - thanks for your comments. I hope this works well for you!

Aug 13, 2007 01:15 AM