New Site: Olive Chapel Park

Services for Real Estate Pros with Goodtree & Co., Inc.


Apex. NC – This is another website project from our friends at LiveOak Homes. Olive Chapel Park is a new neighborhood off Highway 55 just north of the center of town.

Something Different

We took a non-traditional approach for this site, avoiding the usual MLS hassle and building the entire site with WordPress. We made ‘posts’ for each property in the development and took unique pictures in each home.

Goodtree & Co. also adapted the WordPress theme (code and design) and did all the copywriting and photography.

Something Extra

In addition to satisfying all the needs of search, we were able to give viewers more info than they’d find in a standard real estate listing.

To create additional opportunities in search, we also created half a dozen blog posts about the community in Apex – shopping, health care and business. By building this inventory of information, Olive Chapel Park can appear many more places in search relative to their location in the town of Apex.

Don’t Be Shy

As covered back in January, WordPress websites have become a very attractive proposition for businesses of all types.

Get in touch if your business needs a fresh approach on the web.

Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Nice clean look.  Good looking site, Hal.  No surprise there.

Good point that they don't need MLS for selling their own product.  They need MLS for ME to sell their product, and I have MLS.

May 27, 2010 08:05 AM
Hal Goodtree
Goodtree & Co., Inc. - Cary, NC
Web 2.0 for Business

Thanks, Mike. Exactly right - making each property a blog post gets them more Google juice, and MLS is out there anyway.

May 27, 2010 09:04 AM