A Simple 10 Word email to breathe life into those dead deals from months past.

By
Mortgage and Lending with Wholesale Mortgage Services Individual NMLS ID 331194

Here is a simple 10 word email that will revive dead deals from months past.

First, I read a study and it said that over 50% of people that inquire about a purchase, will proceed with what they asked about, within 18 months.

But get this, only 15% of them will do so in the first 90 days.

That means it's crucial to stay in contact with them.

Of course the only way to do that is to have an automatic system in place to stay in
contact with them.

Ok, we all know how important it is to stay in contact, but I am going to give you a
simple email to send out to capture the dead leads that haven't taken action yet, even if you haven't stayed on contact with them.

Here is the email to send out, and then I'll explain why it is so effective.
------------------------------------------------
Subject Line: A quick question for you
Body of email: ‘'Are you still wanting to buy a house in <:put city here>?''
-------------------------------------------------
You may be tempted to add to this email, but don't. It already has 3 key things going for
it.

1. It's short
2. It's personalized
3. It's expecting a response

Send out this email and then tell me how well it worked out for you.
This is a simple strategy that costs nothing to implement!!!

Follow Me on FaceBook for more freebies like this one! the link is to the right. :)

Comments (44)

Joseph Mazzei
Wholesale Mortgage Services - Tampa, FL
Why pay retail you you can get it Wholesale?

Great One, Dawn! I'm sure plenty of other agents will appreciate that little gem.

May 27, 2010 01:57 PM
Leslie DeLuca
DeLuca Real Estate - Monterey, CA
No One Knows The Monterey Peninsula Like DeLuca

This is a great post.  Follow up follow up follow up.  that is the Name Of The Game!!

May 27, 2010 02:10 PM
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Have done something very similar and it does work.

May 27, 2010 02:15 PM
Rebecca Lewis Ghorr
Lewis Realty - Cheraw, SC
Real Estate Broker

I love that idea!  I will give it a try tomorrow..

May 27, 2010 02:19 PM
Bob Willis
Berkshire Hathaway HomeServices California Properties - Orange, CA
Orange County & L.A. County Real Estate Agent

It sounds like credit should go to Dean Jackson of Marketing Monday for this suggestion.  Yes?

May 27, 2010 02:22 PM
Coleen DeGroff
Coldwell Banker M.M. Parrish Realtors - Gainesville, FL
Haile Plantation Real Estate - Gainesville FL

What a great idea! I'm definitely going to give it a try. Thanks!

May 27, 2010 02:22 PM
Barbara Bowden
Prudential Jack White/Vista Real Estate - Anchorage, AK

Thanks for the tip Joseph! I sent this e-mail to 20 inactive prospects and in half an hour had my first reply!

May 27, 2010 02:26 PM
Scott Fogleman
New Home Team 804-573-9592 - Richmond, VA
Greater Good Group

I will give it a try, I bet it will work!

May 27, 2010 02:28 PM
Brian Madigan
RE/MAX West Realty Inc., Brokerage (Toronto) - Toronto, ON
LL.B., Broker

Joseph,

Sometimes, that's really all you need. The consumer is then "engaged" or not.

Brian

May 27, 2010 03:06 PM
J. Philip Faranda
J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY - Briarcliff Manor, NY
Broker-Owner

Sure, why not? It is not a pressure pitch but an interrogative, and invites a response. Genius. Less is more. 

May 27, 2010 03:29 PM
Ron Parise
LocateHomes.com - Cape Coral, FL

I generally set all my contacts up with an auto mls search and client portal. Everytime something new comes on the market they are sent an email notification. If they are using the client portal to save and reject listings, or at least opening the email  I assume they still have an interest. The problem is with those who dont. I call these folks and ask the same question (11 word for me, Cape Coral is two words) It works for me by phone, there is no reason why an email work too...By the way even if they are no longer interested, I keep the mls search going. If I used an email and got a "no longer interested response" I would continue the mls search too. They may change their minds again.

 

May 27, 2010 03:32 PM
Jody Keating
Jody Keating Connective Realty,LLC, Bryan/College Station,TX - Bryan, TX
Broker/MM/Realtor, Bryan / College Station, TX

Joseph, I like it.....

It's catchy, to the point and it makes sense to tap into those old leads.........

Apart from that, it's a challenge........so I'm game......and I'll let you know how it goes!!!

:)

May 27, 2010 03:48 PM
Jonathan Goode
AlaLandCo (Land for Sale in West Alabama) - Marion, AL

I like it. I'll try it tomorrow. Thanks for sharing your idea.

May 27, 2010 03:55 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I'll give this a try.

May 27, 2010 04:19 PM
Rob Lang
At Home Kansas - Shawnee, KS
Local Expert in NE Central Kansas Real Estate Home

Simple and clear... that sells.  Thanks for sharing.

May 27, 2010 04:23 PM
Joseph Mazzei
Wholesale Mortgage Services - Tampa, FL
Why pay retail you you can get it Wholesale?

Bob Willis, i obtained this technique from a different source, but i have no problem giving credit to Dean Jackson or whoever else wants it.

Barbara, glad to hear you had a response so soon! that was my experience also.

Good luck to everyone else who has commented up to this point. I am confident that you will be happy with the results. Don't forget to let me know how you do! - joe

May 27, 2010 05:18 PM
Kevin Simshauser
Keller Williams Realty | Newport Estates - Newport Beach, CA

I sent it out to 15 older leads today, we will see what happens.  Keep you posted!

May 28, 2010 08:36 AM
Matthew Naumann
Exit Realty Charleston Group - Goose Creek, SC
Goose Creek, SC Real Estate Agent

Joseph,

Great Post. I am going to definitely give it a try.

Thanks for sharing,

Matt Naumann

May 29, 2010 12:56 AM
Joseph Mazzei
Wholesale Mortgage Services - Tampa, FL
Why pay retail you you can get it Wholesale?

go for it matt!!

May 30, 2010 10:51 AM
Dan Lusignan
Hudson Heritage FCU - Goshen, NY

I am going to give this one a try as well.  I have had some success doing something similar in the past - but never kept it short and maybe that was the issue.

Jun 03, 2010 05:47 AM

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