Every Realtor Should Have This One Page...

Home Stager with StageTwoSell LLC

As a Realtor, do you use a book or a laptop to present your marketing package to prospective clients?  Which ever you use, there's one page to show your prospective clients that will help them better prepare their property for sale and give you a better product to market.

As a professional home stager I work closely with sellers and spend a great deal of time helping them prepare their properties for sale.  The real estate agents are happy to have me address these condition issues and I know they like to show the clean, clutter free and improved staged home.  I've always provide before and after photos for the agents, but today when a Keller Williams agent in Horseheads NY asked for a simple one pager with the before and after photos,  the "ahh ha" bell rang loud and clear. 

What she needs is a single page with the photos of the home that she had listed with the before and afters right there. She can slip this into her portfolio book.   Pictures speak volumes.  Do you have a quick way to show your clients VISUALLY the difference proper staging can make? 

Living room before










living room after

I'll be sending a ready page to this agent tomorrow. 

Debra Landy

Stage Two Sell LLC  



Comments (14)

Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents

I think as a professional stager, having a photobook could be a difference of your marketing material. Have it leather-bound. I think that's an awesome idea.

On the other hand, for me as a realtor, I plan to begin using my iPad in my representation to showcase the internet marketing that I do differently. I dont want the actual presentation to vow my clients though. I want the focus on them.

May 28, 2010 03:42 PM
Liz Gallagher
LG Home Harmony - Home Stagers & Organizers - Montreal, QC
Montreal Quebec RESA member

That is a great B & A, Debra.

Home Harmony has a book we bring along when talking to homeowners. Some pictures are subtle and some dramatic. It helps the owner to understand more about the term staging.

They say "a picture is worth a thousand words" ... I would have to agree.

May 29, 2010 01:39 AM
Mary Lou Teague
Home Style and Staging Knoxville. TN

I totally agree that Before and after photos speak volumns. Everyone loves to see what will be after !! Great point that you have made in what to give a Realtor, a one pager..Makes it very easy on everyone

May 29, 2010 02:23 AM
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

I have a book with examples and I have a presentation on a CD that realtors can upload and show my staging examples.  Problem is that most don't even want to discuss staging for fear of offending their clients.  It's a major hurdle here!

Your before and after shots are dramatic Debra.  Great job!

May 29, 2010 03:02 AM
Debra Landy
StageTwoSell LLC - Horseheads, NY
PA and NY Home Stager

Liz and Mary Lou, yes, you're right.  The one page format that we can drop 1 or 2 sets of before and after photos into and send off the the listing agent will be a great time saver for everyone.

Loreena, don't you discuss the importance of preparation (Staging)  with your clients when you are doing a listing presentation?  Do you discuss the points of Staging at this time, another time, ever? 

I'm very interested in how we as stagers can be most helpful to you as RE agents.  It's not about the past listings it's about the way you can help them get their house sold.  Right?

May 29, 2010 03:09 AM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Hi Debra,

I recently created a powerpoint for a Realtor's project I worked on with her and put it into a PDF format with her info and mine. Now she can easily send this presentation to any new listing she has that needs more info on staging. I so agree visuals are vital!

May 29, 2010 06:53 AM
Cathy Lee
CL Design Services Home Staging - Danville, CA

Great B and A!! Speaks volumes about your talent and the virtues of staging.

May 29, 2010 05:09 PM
Lisa Roy
SPACELiFT HOME STAGING, Greater Vancouver - Vancouver, BC

Love this idea!  As they say, a picture is worth a....................

May 30, 2010 05:12 AM
Janice Ankrett
Burlington, ON
Staging Professional

I have prepared small albums of before and afters for some of my agents. It contains homes we have sold together. They go through it and add the details about the sale.

May 30, 2010 06:08 AM
Laurie Calhoun
Gloria Home Staging, Inc. - Winter Springs, FL
Seminole County FL Home Stager

We have a small book of photos that we've given to the realtors who are most committed to staging. Karen - thanks for the idea of turning powerpoint presentations into PDF files for the realtors to forward to clients! That had never occurred to me. (There are a LOT of computer-related things that have never occurred to me!)

May 30, 2010 07:10 AM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Debra- I have a book of "Before" and "After" photos to show Sellers what Staging can do.  I include vacants as well as occupieds, including those homes that my Sellers staged themselves after my consultation. 

May 30, 2010 07:50 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Great tip. I have a portfolio but have now started handing out one page with several smaller images of before and after. Definitely appreciated by the agents.

Jun 02, 2010 01:31 PM
Leanne Zumbrunnen
Z Touch Design Services - Lenexa, KS

I have recently done the same as Karen (#6) so that the realtor has something to show to his clients as well.  Obviously pictures are so important in our line of work - it's a visual and that's what we are all about!  The quickie one page is a good idea to keep in the car.

Jun 03, 2010 07:18 AM
Debra Landy
StageTwoSell LLC - Horseheads, NY
PA and NY Home Stager

Glad this "One page" idea is working for everyone.  I think it will make it easier for the RE agents to have the before /afters of houses they sold and it will be the reminder for them to mention to their next sellers of the importance of Staging.

Jun 03, 2010 08:24 AM