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Why Blogging is like a Sales Meeting

Real Estate Broker/Owner with Beth Butler - Big Mouth Consulting

Did you ever wonder what it would be like to stand in front of your office group and hold a sales meeting?  Although you may think you have never had this experience - you probably have and just didn't know it.

I am in the process of building a company blog and have begun to post about the process here in Active Rain.  At the same time I have been traveling around our 14 offices stumping the blog and what it is all about.  Guess what - the comment thread on my post Opportunity Time - Can A Company Blog Replace Floor? is almost identical to the questions and comments I get in the sales meetings.

The same can be said of almost any post where you raise an issue and the comments become as important than the post itself.  A good sales meeting, just like a good blog post,  is led by someone who can have a thought provoking discussion about whatever topic is at hand.  Participants will learn as much from the questions and comments as from the introduction that the meeting leader will provide.  The better the discussion, the more people will take away from the meeting. In blogging, the comments should be just as interesting as the post itself.

Sometimes, commentary may get controversial - this is a great thing!  Don't be put off by someone openly disagreeing with you - it's not personal and is an essential component of any worthwhile conversation, whether the conversation is online or in person. The questions that people raise in disagreeing can actually help further develop your own thought process- contrary to popular belief- it is good to think.

Commentary can also seem random.  In sales meetings I often wonder if the person was actually sleeping or on the phone while I was giving the presentation.  In blogging, it might seem like they didn't even read the post or are focusing on some minor point.  Take a deep breath and respond anyway.  Everyone's voice is important, no matter how "out there" it may seem.  You may actually find that someone else will step in and field these comments - just like in a meeting where someone in the audience chimes in "Where have you been?"

So, the next time you are working on a post - imagine that you were going to present in person to an audience in your office meeting.  What you contribute is only one part of the equation.  The comments and how you handle them should be the best part of the conversation.

Debra Spadafora
EWM - Pinecrest, FL
I agree that controversial or playing the devils advocate makes us see the other side and how our decisions may impact another.  By raising controversy the outcome may be different than we expected.
Aug 07, 2007 07:55 AM
Christy Walker
RE/MAX Signature - Phoenix, AZ
ABR, e-Pro
Great blog and great way to introduce blogging to agents.  I hope the discussions and responses help everyone learn more than they could gain from a presentation or their own self study.
Aug 07, 2007 09:18 AM
Beth Butler
Beth Butler - Big Mouth Consulting - Miami, FL

Debra - thanks for stopping by/


Christy - Im trying over here - with hard work and a little luck - it should be a go! 

Aug 07, 2007 11:30 AM
Ariel Segall
berryFORMS.com - Weston, FL

Beth ... Great post ... Just some personal and "controversial" comments - so you can  disagree with me  :)

My main concern with a company sponsored blogging, is that when comments are not moderated by the host, sometimes controversy becomes conflict and this can cause serious consequences.

Furthermore, when moderation  becomes a norm to run a blog then blogging has to evolve into a complete new venture that will demand "time"  ( and money )  if you want to maintain a standard for ongoing knowledge enrichment and growth .

Bottom-line, building a company blog is a mayor undertake and it in itself should turn into anj independent business unit with its own business model.

Ariel Segall
READ My Blog at : http://www.buyandclose.com/HSLBlog

Aug 07, 2007 11:41 AM
Beth Butler
Beth Butler - Big Mouth Consulting - Miami, FL
Ariel - I understad your concern about the comments, but for now they will  be moderated.  I think unedited comments are important - I hope we don't get slammed - but we are about to find out.  If it becomes a problem we can always re-evaluate.  Welcome to the Rain!
Aug 07, 2007 12:26 PM
Gary Bolen
McCall Realty - South Lake Tahoe, CA
CRS - Lake Tahoe Real Estate Information

Very true. The comment trail most of the time is most interesting and a lot of fun to boot. We all learn a lot here.

Also very much like your idea and explanation here about not taking things personally. This will be a little tougher for each of us to handle, but reminders like this really help. 

I got in today to an anonymous flame from someone in our market about a post they obviously did not read, and as such missed the point entirely. This was our first flame, but not long ago after our first featured post, I talked to Rich about how to best handle comments that come from folks who didn't read the post. The answer eventually got down to the delete button.

Now with your good reminder here, we can delete, and then start processing the don't take it personally part until we reach calm acceptance.

Very cool and thanks... 

Aug 07, 2007 02:15 PM
Beth Butler
Beth Butler - Big Mouth Consulting - Miami, FL
Gary- thanks for a great illustration of when it's time to use the blogging "eject" button
Aug 07, 2007 02:22 PM
Gary Bolen
McCall Realty - South Lake Tahoe, CA
CRS - Lake Tahoe Real Estate Information
Did you see that already?  We just posted something about that today... with an illustration... and put links in it back to you.  How cool is that?
Aug 07, 2007 04:38 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Beth - this is great. Coming from the corporate world and zillions of business meetings (many good, many not), I have to agree. The good ones had a time frame, an agenda, a specific focus, an attention to the topics and goals at hand, a willingness to listen to other folks' ideas and perspectives, and a feeling of accomplishment. Seems the same sort of things happen in our real estate world and in our blogs.


Aug 08, 2007 02:16 AM
Tracy Thrower Conyers
Silicon Beach Properties • KW - Venice, CA
buy. sell. lease. residential in silicon beach.

Great post, Beth!  Credit Gary for bringing me over with his post.

I'm going to take your point one step further and suggest to your readers that we too have a responsibility to pay attention to the comments, as fellow participants in your meeting.  There is a whole conversation going on. 

It makes me nuts when I read a post where the conversation has evolved and I see somebody who drops in to comment who seems to have read the post, but skipped over the next 20 or 30 comments to say something inane and rack up their 10 points and leave.  Kind of like the person who drops in on your sales meeting in progress, looks at the agenda, offers an opinion and rushes out.

Aug 08, 2007 02:36 AM
Ariel Segall

I don't know if today's comments relate directly with my comment, but if it does, I would like to state 2 things for the record :

 1 ) Thank you Angie for quoting : "Don't be put off by someone openly disagreeing with you - it's not personal and is an essential component of any worthwhile conversation"

2 ) I read all comments

Aug 08, 2007 02:56 AM
Claudia Riva


Beth, Great Blog..The best sales meeting or Blog is when there is a lively discussion or comments.

Aug 08, 2007 07:10 AM
Scott Patterson
EWM Realtors International - South Florida Real Estate - Aventura, FL
South Florida Real Estate
Hey Beth I agree entirely.  I have been reading different blogs through activerain and I think it's great to see other people's perspective and how even when you are in disagreement you see a different side of the coin and things get interesting.
Aug 08, 2007 09:21 AM
Beth Butler
Beth Butler - Big Mouth Consulting - Miami, FL

Gary -you know the most amazing thing - i had not seen your post - maybe we are blogging empaths?  Too cool for words. Thanks for the point over.

Jeff - I couldn't agree more.  I am thinking these days I am meeting-ed out!  Maybe blogging will get me out of some of those many meetings!

Tracy - the lure of the points- I understand but they miss so much by not reading the comments.

Ariel - points taken - but I am thinking nothing was pointed in your direction.

Claudia - agreed  

Scott - the reading around the blogs is a great thing. 


Aug 08, 2007 01:33 PM
Gary Bolen
McCall Realty - South Lake Tahoe, CA
CRS - Lake Tahoe Real Estate Information

See what you started? Have been working on this, and the new one, all day just catching up. Everybody gets a thank you, every body gets a comment. Ain't that the way its supposed to be?

Thanks again for instigating this good feeling riot. 

Aug 08, 2007 04:03 PM
Beth Butler
Beth Butler - Big Mouth Consulting - Miami, FL
Gary - you are so right - thanks for making this fun!
Aug 08, 2007 04:11 PM
Randi Rapp
Randi Rapp - Aventura, FL
Aug 09, 2007 02:09 PM
Beth Butler
Beth Butler - Big Mouth Consulting - Miami, FL
Randi - you are so right.
Aug 09, 2007 02:14 PM
Aziz Abdur-Raoof
RE/MAX Rewards - Columbia, MD
Howard Co. Real Estate Scoop


good points, I never thought of it as a sales meeting. :)

Aug 09, 2007 04:56 PM
Beth Butler
Beth Butler - Big Mouth Consulting - Miami, FL
Aziz - it is right? Thanks for stopping by.
Aug 09, 2007 04:58 PM