I have a question to the Activerain community.
I am trying to label my brokerage and I want to make sure I use the right term that consumers will, not only, identify with but be attracted to. I am a small family owned independent company in the mountain community of Evergreen, Colorado. Including myself, I have 2 Brokers and plan to grow to maybe 5. My company is not attached to any brand name whether National or State. I focus 100% of my business on Residential sales....no property management, no development. I represent individuals, not banks, on both the listing and buy sides.
I have an office in Downtown Evergreen where I'm the most visible brokerage on Main Street.
I think that just about describes my business.
I hear "Boutique Firm" but I'm concerned that term is somewhat over used or gives the impression to a consumer that the firm has limited resources and lacks a presence...which could result in poor exposure for a Seller. My online presence matches up against some of the most successful agents in the country so I'm not worried that someone will believe their home will not be seen especially after they see my marketing strategy. I am concerned, though, that the wrong label will not encourage a phone call by a prospect and give me a chance to present my value-added benefits.
I hear a lot from clients that they chose me because I am an independent owner. I'd like to maximize that impression and expand upon it.
So I ask you, what's a good descriptive term I can label my brokerage?
Thanks for your opinions.
Chris
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