Why Profile Photos Matter & How to Get Good Ones

Services for Real Estate Pros with Oakley Signs & Graphics

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On the topic of photos, we thought we'd share this article from our Tuesday Tactics newsletter. If you're taking a "one photo fits all" approach to your real estate marketing, you might be missing out on opportunities to showcase your personality, which is a crucial component to building client relationships.

Traditional real estate headshots, while "professional" don't really tell much of a story. If you've seen one, you've seen them all... and that's not great for differentiating yourself on signs or online. While you may be subject to company guidelines with regards to your signs and photos, blogs and social media sites are a great place to introduce more personality. Your interests--from sports to travel--can be great connection points with prospects.

Unfortunately, many people think of social media photos as the equivalent of "sweat pants on Sunday night." From a bad photos to worse wardrobe choices, you can quickly undermine your credibility online. Very little attention is paid to the impact a professional, yet casual photo can have on your audience.

Take a tip from the online dating industry: Profile pics matter. To that end, we've found a good resource for locating professional freelance photographers in your area who can help you create profile pictures which help you convey personality and professionalism.

Don't be turned off by the fact that this site pitches itself for people looking to connect on dating sites. You're definitely looking for a professional relationship with a client, and a great photo can help. Be sure to check out some of the before and after shots on this website, too.

Below is the link to how the "photographer search" works:

Comments (20)

Sherry Chastain
Hendersonville, Nashville, Old Hickory, Lebanon Tennessee - Hendersonville, TN
Realtor, Selling Homes, Lake Properties,Luxury Homes,Short Sales

Thanks for reminding me......I need new photos!

Jun 02, 2010 05:38 PM
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Your profile pic is very cool, mine is horrible, plain, boring, and it's been on my to do list for a while now.

Jun 03, 2010 03:06 AM
Leslie Prest
Leslie Prest, Prest Realty, Sales and Rentals in Payson, AZ - Payson, AZ
Owner, Assoc. Broker, Prest Realty, Payson,

See, I LIKE the casual pictures for blogs and social network. Of course, one can (and many DO) overdo it. But I like something a little quirkier than I would use in an ad or a card.

Jun 03, 2010 06:39 AM
Julie Rheingans
Hometowne Ventures, LLC - Green Bay, WI

Great advice!

Thanks for the post!

Jun 03, 2010 09:00 AM
Mark Montross
Catamount Realty Group - Burlington, VT
Listing and Buyer Specialist

Thank you for mentioning this. I would like to add more high quality professional looking personal photographs to my web site. The sign rider idea is very good as well.

Jun 03, 2010 09:03 AM
Amanda Nicodemus
Spring Texas Keller Williams Professionals - Cypresswood - Spring, TX
Spring Texas Real Estate www.amandahomes.com

I just updated my photo to high definition, but it doesn't show up when I post a comment?  Why is that? It is because I'm not a Rainmaker?

Jun 03, 2010 11:31 AM
Akos Straub
The Group | RE - Chicago, IL
Your Real Estate Broker for Life

What about using a logo vs a headshot?


Jun 03, 2010 02:02 PM
Constantine Isslamow
RE/MAX Eastern Realty Inc. - Peterborough, ON
"Training and Accountability"

Always forget about the pictures.  Thanks for the reminder.

Wishing you continued success.

Jun 03, 2010 02:18 PM
Mike Wong
Keller Williams Realty Southwest - Sugar Land, TX
Realtor: Commercial, Residential, Leasing, Invest

Once I have a good one it goes on everything: business cards, websites, postcards, billboards, banners, etc.

Jun 03, 2010 03:27 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

 I don't like having my photo taken, don't use it on my card or my signs.  Sometimes I wonder if I should change that.

Jun 17, 2010 06:17 PM
For Buyers Only Realty
Sharon Stevens & Dwight Cole

I am self-conscious about my photo, too. 


So recently I had several caricatures done...one professional and one casual.

Jun 18, 2010 12:26 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Have a photo shot scheduled after the July 4th holiday, Your resource is not good for Oklahoma. Maybe it works for the Coast states.

Jun 18, 2010 01:26 AM
Gabe Fitzhugh
GF Homes and Land - Cumming, GA
REALTOR®, Associate Broker

Reminds me to order more signs...

Jun 18, 2010 02:57 AM
non non
Frisco, TX

I do agree..had mine done a few months ago

Jun 18, 2010 04:47 AM
Nate Gerard
Keller Williams Premier - Stillwater, MN
CDPE, East Metro Twin Cities Realtor

Yes, my photos could use a bit more personality. I can add though that a different perspective (like the ultra close up I have here at AR) can be fun and creative too without taking new photos.

So what happens when my wife finds out I'm on a dating site?! LOL

Jun 18, 2010 07:02 AM
Irene Kennedy Realtor® in Northwestern NJ
Weichert - Lopatcong, NJ

Alas, the rider style offered isn't the type I can use. Was neat to determine that via your chat function. (I need the "U-shaped" that slip over the top of a sign.

Jun 18, 2010 10:27 AM
Balboa Real Estate San Diego, CA - San Diego, CA

I just had a new photo done after 4 years and boy, it was about time... I hated my old photo and was glad to get rid of it. I am camera shy, but my photographer managed to catch a very nice side of me, and I was happy with the end result (unusual for me). It always confused me why someone would put a photo of their dog, or their child instead of themselves on their website and marketing materials. I don' think it should be too casual (no baseball caps & sunglasses) or too formal (wedding photos)...just a nice everyday-at-the-office shot.


To Christine #10 ..Yes you should use your photos---you are adorable on top of it!

We all want to see who we are blogging with and so do your clients--- and a nice photo indeed is worth a thousand words.

Jun 18, 2010 11:04 AM
Bruce Kunz
C21 Solid Gold Realty, Brick, NJ, 732-920-2100 - Howell, NJ
REALTOR®, Brick & Howell NJ Homes for Sale

Hi Scott, Thanks for the resource. I'm kind of with Christine #10 about having my picture on signs or not, but I definately need something for my online presence.

Jun 18, 2010 03:36 PM


Mar 31, 2020 03:00 PM