Six Ways to Improve Your LinkedIn Profile

Your LinkedIn profile doesn’t have to be just an online resume. Yes,
it’s important to have information about your current position,
experience and education; however, there’s so much more that can help
you build business relationships through LinkedIn. You can pimp your
profile with numerous apps and other items. Here are six tips for
enhancing your personal LinkedIn profile:

I. Vanity URL

LinkedIn assigns each profile with a random string of numerals at the end of their profile URL. You can easily customize your URL with your name and/or personal brand. Here’s how:

Click on “Edit” link show in image below.

You’re taken to a page containing the below box. Type in the URL extension you want, hit “Set Address.”

II. Blog Feed

You can easily add your blog feed through one of the many applications offered by LinkedIn. Depending on the type of blog you have (e.g., WordPress, TypePad, LiveJournal, etc.), you will either use the
WordPress application, or the BlogLink application. Because our blog,
www.expertSEM.com, is on WordPress, I will use that as my example below.
However, adding any of the LinkedIn apps is super simple—LinkedIn walks
you through each step of the process.

First, go to the applications page. You’ll find an “Add Applications” link under your summary (if you have one, if not, it will be located near the bottom of your profile):

Next, you simply need to find the application of your choosing. Look for WordPress or BlogLink in the list.

The WordPress application allows you to select specific types of feeds. If your blog has numerous authors or different categories, you can choose to show only your blogs or only those in a specific, relevant
category. For example, this is the feed I use on my LinkedIn profile:

III. Twitter Integration

You can add your Twitter feed in two ways: 1. through an application or 2. in your settings. If you do this, however, remember that your tweets will be automatically posted as your LinkedIn status. Be sure not
to double-post by clicking on your LinkedIn account within HootSuite or
whichever Twitter client you use.

To add the Twitter app, follow steps above, find app and follow directions.

To add through your settings, click on “Settings” in upper right-hand corner. Find the Twitter Settings” link.

Edit settings to display your Twitter account and share tweets in LinkedIn status.

IV. Share Presentations

You can add presentations and documents that you have created to your LinkedIn profile with the SlideShare application. You must have a SlideShare.net account to import documents.

Follow the steps above for adding an applications, then look for the SlideShare app and follow directions.

V. Share Documents

Although you can add PDFs to your profile with SlideShare, you are limited to three documents. We recommend using SlideShare for your three most recent presentations, and using another app for PDFs or other
documents.

Again, follow steps for adding applications, find Box.net Files and follow directions.

VI. Strategic Anchor Text

LinkedIn allows you to add three website links to your profile. These links should direct to your corporate website, corporate blog, personal blog, corporate Facebook page or other relevant sites that you own and
control. The key to these links is using strategic keywords. For
example, I’ve used “interactive marketing agency” to link to the
Location3 Media website on my profile.

Click on the “Edit” link beside your websites. You will be taken to a page with this section:

In the drop down, choose “Other,” enter your keyword in the first field and your URL in the second one.

That’s it. Easy as pie! Follow these six tips and you’ll be well on your way to an enhanced LinkedIn profile—a living, breathing representation of your professional life and an interactive avenue for
establishing new business relationships.

For questions, a FREE Risk Management Review or a free copy of your insurance credit report, contact Daniel @ 609-203-8293 or  http://danielguest.webs.com

 

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