What a buyer wants…and how we can help

Home Stager with Transitional Designs, LLC

My adult son bought his first house over the weekend-you know-in this market where there are no qualified buyers. We (the women in our family) had started the search back in January while he was still serving in Iraq. The one house his girlfriend liked was very 1980's in feel and decor but she was interested. Before he could return home, house was taken off the market due to a lack of a sale.

He returned home at the end of June and we all continued to search. Collectively we have probably toured 50 homes. Last weekend he was able to tour a house before it was open to the public and he made an immediate offer!  What was the difference?

The house was in great condition and was in the location he desired. The interior paint was neutral, each room "sparkled" (his words), and the home was properly staged. The owner was not a professional and did not hire a stager but my daughter (and partner) noted that it was completely staged. The house was also clean top to bottom. The house is move in ready and it was the only one we toured that fit that bill.

Imagine how this seller must feel that he had an almost full price offer before the home was even open to the public! All of this in a small town where some of the inventory has been listed since we began the search back in January.

So while it is true that the market is in turmoil and the competition is stiff, there are qualified buyers that are searching. Agents and stagers need to become more pro-active in teaching sellers how to meet the requirements of the buyers. How many sellers do you know that would like to sell their home the day before they invite the public in for a view?





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Calie Waterhouse
Chandler, AZ
Community Builder

WOW - Cheri - talk about powerful.  Your son is a lucky man to have such intelligent women in his life!

P.S.  Please express my gratitude to your son for serving in Iraq.  Even though I am among millions, please let him know that we prayed for his safety and am thankful to have him back on our own land.

Aug 07, 2007 02:36 PM #1
Mary Warren
Las Vegas, NV
NICE Cheri...that is awesome...condition and how the home shows makes all the difference in the world! Congrats to your son!
Aug 07, 2007 02:38 PM #2
Cheri Dueker
Transitional Designs, LLC - Saint Louis, MO
Transitional Designs, LLC, Home Staging St. Louis

Calie: I will make sure to read your comment to him-will probably make him throw up. He was called up IRR-means he was a civilian with time left on his service contract so he was forced to move back home when he left to serve. The good new is that he is home safe and sound. The bad news (for him) is that he is back home with me and just wants his old life back. This house is a huge step toward returning to normalcy.

He raved about the condition of this home (I haven't seen it yet) and this is how I want every buyer to feel when they walk into a Transitional Designs home!

Aug 07, 2007 02:43 PM #3
Carol Smith
Casmi Photography - Mebane, NC
Cheri - that's wonderful!  And wonderful that your son is home.  Thank him for his selfless service.  I, for one, appreciate him and all the others that are defending our country.
Aug 07, 2007 02:44 PM #4
Kaushik Sirkar
Call Realty, Inc. - Chandler, AZ
PRICE, location, curb appeal, staging, condition.  Get these things right and you can sell a home under any set of circumstances!
Aug 07, 2007 02:45 PM #5
Amanda Woodall
Transistional Designs, LLC - O'Fallon, IL
Transitional Designs, LLC

As the daughter/partner that saw the house, I can tell you that it truly stood head and shoulders above the crowd.  There are many nice homes on the market in my small town and they are just sitting.  This homeowner clearly had an idea of what staging is and how it works.  I was chuckling to myself when we went the basement and I found half their belongings in the storage room!!

As a military man, my brother likes things neat and precise (shush, mom!) and it is really what "spoke" to him about this house.  I could actually see it sucking him in. All of the other houses we viewed were neat and clean (well, most  . . .) but this was clearly staged.

Aug 08, 2007 09:51 AM #6
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Cheri Dueker

Transitional Designs, LLC, Home Staging St. Louis
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