This week the Laguna Beach City Council has voted in favor of using $93,000 on promoting new business and providing services and information for existing businesses in hopes of drawing new shops and restaurants to the city. So far, sales tax revenue for the city has been dow 25% from last year, a result of too many vacant storefronts and fewer visitors brought on by the recession.
Historically, Laguna Beach has been notorious for its strict regulations and the difficulty of getting a business approved in the city. While Laguna's greatest asset is its small town artist community reputation, its also been the biggest hinderance to new business moving in. Most of the money approved by the city council will be used for a business consultant who can give the city council ideas on how to promote a business friendly environment while keeping the city's small town image.