Successful Blogging in the Real Estate Industry

By
Education & Training with Executive Director of Education at eXp Realty

 So now you are a Blogger on Active Rain!  You create content, you write, you post, you read, you comment, but do you ever wonder...where does my Blogging go from here?  Is this as good as it gets?  Should I have more than one Blog?  My answer to you is yes!  Every single person and panelists that I met in San Francisco at the Real Estate Connect last week, ALL had a Blog or write for a Blog outside of Active Rain.  Don't get me wrong, I think that Blogging in the rain is great, in fact I will always be an Active Rain Alumni, but eventually, you should consider a Blog out in the Blogosphere too.  

Have you noticed that many of the Active Rain writers and Bloggers all have their own personal Blogs too?  The reason I keep coming back to Active Rain is for the SEO, the relationships and the comments, among many other reasons which I'll share with you in a moment.  I have to say, writing 10 posts on my outside Blog with 0 comments the first month, can get lonely and depressing after a while.  I have experienced this with some of my personal Blogs using blogger.com and wordpress.com  (there are many more FREE ones out there), but I love coming back to the "rain" after being out in the desert!  LOL!




Here's my advice to you.
  Spend your first few months, or whatever time it takes, just getting around and understanding how to Blog using Active Rain as your platform / forum to do things like:

  • Find your voice  (The Big Secret: it's the one you use everyday, just be yourself)
  • Learn the ins-and-outs of Blogging
  • Meet others to build and grow your business relationships and national network
  • Understand how to create a layout for your Blog and your posts or articles
  • Decide what look, feel, and design you want to deliver to your audience 
  • Get advice from the many pros, and learn, learn, learn! 

All this and so much more is available to you right here on Active Rain! 

Then you can venture out somewhere, and start your own Blogging voice in the Blogosphere Galaxy!  There are some things about Blogging that no one can teach you, you just have to learn by trial and error.  It takes time, patience, persistence, and a commitment!  It takes YOU to just do it!  Trust me, you will find your way if you're determined.  Voice the things you are most passionate about, not just things and topics that create value, but write to create relationships.  That's what blogging is truly all about, and the unmeasurable value that it brings.

If you are part of the Real Estate Industry, and you are a Blogger, you are way ahead of your competition!  But one day, Blogging may just be another "tool-box standard" of doing business like having a website, a cell phone, GPS or a laptop!  What about the future expectations from the Internet savy consumers?  Will they be on your Blog, or on someone else's?  Do you have a plan?  Are you finding your voice and learning how to write to YOUR audience?  Take the time to really understand what it is that you are doing and what your intentions are as a Blogger.  Take it serious but have fun too.  Creating a great Blog is really no different than creating a great business plan!  Put in the time and the effort.

Active Rain is the ultimate place to begin your Blogging journey.  It is the fastest and most powerful start-up support network in the industry.  There is no place on the internet or on the planet for that matter, that you can get this type of support and information.  Just take a look at some of these Blogs by your fellow Active Rain Members and Colleagues.  These are some great Blogs from some very successful professionals in the Real Estate Industry.  

SAMPLES OF SOME EXTRAORDINARY BLOGS!
(selected at random - sorry if I missed yours)

Laurie Manny , Gena Reide , Cyndee Haydon , Mark Flanders ,  Colleen Kulikowski , Roberta Murphy , Maureen McCabe , Jeff Turner , Brian Brady , Kristal Kraft , Kaye Thomas , Teresa Boardman , Linda Davis , Rich Jacobson did you view these Blogs?  See what I mean?  I hope this helps you determine your Blogs future...

Blogging is FREE promotion and advertising no matter what part of the Real Estate Industry you are in!  It adds $0.00 dollars to your marketing campaign and budget, yet it can add thousands to your Profits.  Basically, you are creating an on-line office that allows you to interact with other industry professionals and consumers, but on a National level.  It makes (cents) to me why anyone would want to Blog and have more than one!! 


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Ambassador
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Lizette Fitzpatrick
Lizette Realty - Richmond KY - Lexington, KY
Lizette Realty, Lexington KY MLS - Kentucky Homes
Brad, I believe I have found my blogging voice since being here. I have 2 other blogs but they didn't even get a comment. It's sad out there in the desert! I have in my plans to write a book or two. this has given me a chance to write more and expand my small world. Plus your blog is fun to comment on!
Aug 10, 2007 08:00 AM #63
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
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Jeff - daunting is a word that is putting it mildly, but email, cell phones, technology are all daunting, just like mowing the lawn, doing dishes and paying bills! LOL! We still have to do those things too, or we have stress in our lives.  Somehow, we just find the time!!  I think Blogs will find their way into our lives and become a day to day task just like all the other action items on our daily lists!  B-)
Aug 10, 2007 09:00 AM #64
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
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Lizette - you have found your voice, now go yell it from the mountain top!!  I am looking forward to your book someday, I too am planning on producing a book soon, maybe I'll just print out my blog and all the comments and put a hard cover on it and sell it on Amazon.com for $9.95.  LOL!!  Thanks for always coming by and having fun here on "The Escrow Guy's" Blog.  Your comments, humor and presence are always welcomed!!  B-)
Aug 10, 2007 09:04 AM #65
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Kristal Kraft
The Berkshire Group Realtors - Denver, CO
Selling Metro Denver Real Estate - 303-589-2022

Brad ~ Thanks for the mention!  What you say is so very correct.  Hanging around in the rain won't get you as much mileage as blogging in the real world...

kk 

Aug 10, 2007 04:42 PM #66
Rainmaker
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Ann Heitland
Retired from RE/MAX Peak Properties - Flagstaff, AZ
Retired from Flagstaff Real Estate Sales
Like the license plate.
Aug 10, 2007 04:49 PM #67
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Thanks for the confirmation Kristal, don't mention the mention, it was always my intention!! B-)

Ann - starting bids at $1,000,000.00 if you're interested... LOL!

Aug 10, 2007 07:52 PM #68
Rainmaker
334,635
Jeff R. Geoghan
Coldwell Banker Residential Brokerage - Lancaster, PA
REALTOR, Marketing Manager
Oh, I agree about blogs.  But maintaining two?  That could be unnecessary - hence my reluctance.
Aug 10, 2007 11:09 PM #69
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
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Jeff - Kinda like having 2 cars I guess....maybe not!  LOL!!  Just remember, everything in Active Rain, is Active Rains!  What you do on your own, is your own.  I Love AR, but we all have to keep growing or they say we begin dying.  Not us my friend, we have a long way to go and a lot to accomplish between now and then, so get out there and make a BLOG!  HAVE FUN DOING IT TOO!!  :-))
Aug 11, 2007 11:52 AM #70
Rainmaker
334,635
Jeff R. Geoghan
Coldwell Banker Residential Brokerage - Lancaster, PA
REALTOR, Marketing Manager

Today is not a good day to start dying...so keep blogging!

Aug 12, 2007 04:42 PM #71
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
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Jeff- LOL!!! ok!!

Don't laugh, this is actually how I type....   :-)

Aug 12, 2007 04:46 PM #72
Rainer
34,223
Marie Kletke
iNet Realty - Long Beach, CA
Broker - Long Beach Real Estate
Brad, LOL - that image is hilarious!  Where did you find him?  I know a lot of two finger typists than can type so much faster than me!  So I cannot judge a typist by his style.
Aug 13, 2007 05:49 PM #73
Rainer
91,892
Faina Sechzer
Henderson-Sotheby's International Realty - Princeton, NJ
Real Estate Expert - Princeton, Montgomery ,Hopewell, NJ
Brad, this post just goes to show what a really valuable post should be- you continue to learn from it even as the time goes on. I read this post in my 1st AR day and it was very informative. Now, 1 week into it, I re-read and it just means a lot more. And all your images... I need a lot more to learn. Thanks. You get my 5, for whatever that means (do you get a grade at the end of the week? LOL)
Aug 13, 2007 11:48 PM #74
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876
Marie - that's funny. I actually am up to 4 fingers, two from each hand and an occasional thumb on the space bar!  LOL!
Aug 14, 2007 03:20 AM #75
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
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Faina - sometimes a post brings even more value as time goes on, but it comes from the comments too. Some of the better posts create threads of great information and comments.  Thanks for the 5 and for your wonderful comments on my blog.  Not sure if there is a grade, but comments like yours make it the best grade one can get!!  Thanks!!  ;-)
Aug 14, 2007 03:24 AM #76
Rainer
19,861
Chris Liverett
Associated Brokers Of Pagosa - Pagosa Springs, CO
Pagosa Springs Real Estate
Amazing advice Brad. I agree and am seeing these principles starting to work in my own little world. Especially the point you made about "Your Voice" being "Your Voice". The best person to be is yourself, and by doing that I believe that you attract the kind of people that you can work the best with...and this makes EVERYTHING easier!
Aug 14, 2007 03:29 AM #77
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
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Chris - I don't think I said it any better that you!!  You are so correct about your voice!  No need to look for something you already have built in.  We just have to learn to not be afraid of our own voice and shadow.  Great comment and observation. Thanks for sharing that.  You will do well, because you understand half the battle!! Thanks!
Aug 14, 2007 05:45 PM #78
Rainer
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Dave Klatch
The Reid Team @ Keller Williams Arizona Realty - Scottsdale, AZ

Brad, love your blog and all of the rich content you have! I am working an Open House today and for whatever reason it has been very slow, so I have been reading your blogs for the past three hours and it seems like I have so much to learn! Thanks for all of the info it is very helpful to us newbies!

Mar 30, 2008 10:03 AM #79
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
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Dave - thanks!! Holy @#$%$#!!  THREE HOURS, now that's gotta be a record.  I should have to buy you dinner after that! LOL!~  Take your time learning all this stuff, and know that you can contact or call me anytime if you need support or additional help here.  Have a great week Dave! :-)
Mar 30, 2008 02:33 PM #80
Rainer
11,962
Emily Cressey
The River Rock Group, LLC - Shoreline, WA

Brad,

Thanks for the suggestion on having an outside blog.  I had an outside blog before coming to active rain, and have found that active rain definitely seems to provide more google juice.  What would you suggest as far as how to differentiate content on AR versus on the personal blog.  Do I duplicate all content, some content, or write completely unique articles on each blog? :)

I'd love your feedback.  Thanks for all you do here, I have received a ton of great info from many of your other posts as well.


Emily

Sep 02, 2008 03:44 PM #81
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
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Emily - I always suggest unique content for your various Blogs, but duplicate content isn't bad in certain cases.  It really depends on the audience for each Blog.  AR Blogs could be for Industry stuff, Outside Blog for specialty and custom trades, and Localism for Local and neighborhood info.  I have multiple Blogs and sites, but each are unique without duplicating content.

Sep 02, 2008 09:59 PM #82
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