Hey, real estate agent did you write that post or pay a Ghostwriter?

Real Estate Agent with Florida Future Realty, Inc. BK3071625

Ok so I read Greg Nino’s blogpost about ghostwriters earlier today and just went through the comments and such. It is member’s only so I cannot link to it here.

Here are my thoughts. First of all, I do not use a ghostwriter but I have had my staff write information on my website. I see nothing wrong with this at all. I have not had anyone ‘pretend to be me’. But I do not see the problem in those who do. I am busy selling real estate and running my real estate brokerage and cannot possible write awesome blog posts all of the time.

Let me explain it this way...

If I’m a consumer looking for, let’s just say, a real estate agent, to help me sell my house. I may read blog posts to see who seems knowledgeable or even fun but I’m not going to hire a real estate agent to help me sell my house simply because they are a great writer. That is absurd. I would much rather hire a real estate agent who knows how to market themselves and their properties; whether they write the content/ad or hire someone (presumable better at writing than they).

In fact, I would say that a very small percentage of real estate agents that are good at selling real estate are that good at writing. Most of the successful real estate agents I know in our area don’t even have a blog or have a very poorly written one if they do. If an agent is spending all of their time writing great content (let alone content that ranks high in serps) it seems that it would be a challenge for them to successfully sell a lot of real estate.

Again, don’t take this wrong. I know many great real estate agents who happen to have BOTH down to a tee but that is NOT the norm.

Maybe Greg is upset that another agent has better content or is getting more business from their blog and are not in fact, writing it themselves. Maybe you should hire someone to write your blog posts so you can spend more time selling real estate? That may not be something you’d ever consider but it might make sense for some.

Leverage is good.

Final point is this: Our job is to follow the COE (bringing this up since it was hammered in in that post) and legally help buyers & sellers with their real estate needs. As long as we do not mislead anyone HOW we market ourselves should be up to us. Disclose a ghostwriter? If you want. But I do not believe it should be required. But I still do agree with the comment that I left there that you should be responsible for the content you pay for. Simple.

Now I will get mad if someone steals my content or photos (and this has happened numerous times) but I have no problem with someone paying for photos or content for their blog, websites or other marketing or advertising! If you are not a good writer then I would actually encourage you to hire someone else to write content for you versus writing unprofessional content.

Thoughts? Maybe some consumers might chime in?


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Valorie Stover, Realtor for Casta del Sol
Casta del Sol Real Estate / HomeSmart Everygreen Realty - Mission Viejo, CA
Mission Viejo,CA, Active Adult Community!

Hi Susan,

I work for a very small office and I am the only one writing a blog. I write everything myself and there are times when I just do not have the time or interest to write. I know it is improtant but I get worn out coming up with interesting articles. I don't have office staff, I do it all and wirting comes in 2nd or 3rd on my to do list.  When I see someone that is doing 30 or 40 post a month, I figure they aren't showing houses, running down listing and keeping track of the transactions or they have help! Thanks for listening!!



Jun 06, 2010 11:57 AM #1
Mahesh Mike Patel
First Team Real Estate - Anaheim Hills, CA
Call Me And Consider It Done!

Let them do whqt they want to do... write your own or have someone write info for you. I am cool with both.

Key thing is get the right info out at the right time.

Does the Pres write his own speech? who cares....

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Mike Patel

Jun 06, 2010 01:31 PM #2
Randy Dodd
Rosanna's Realty - Abilene, TX

Really, you thinkthat kind of thing going on here too? WOW. Ghost writers how about that..

Jun 06, 2010 01:41 PM #3
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA

There are post that I WISH I had had ghostwritten and they are ALL MINE!

Jun 06, 2010 03:25 PM #4
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Susan Milner

Cape Coral Real Estate Broker, FloridaFutureAgents
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