Sellers and Realtors: Staging Education, Part Four, Neutralizing / Depersonalizing
Part of my role as a professional home stager is to educate Home Sellers and Real Estate Agents about the realities of Home Staging. Watching home staging programs on TV frequently misleads viewers and does not impart the details of how a professional stager works and how the staging process plays out.
In the Fresno, Clovis and Madera foothill and mountain communities the housing market remains a very strong Buyers market. I have heard many stories of buyers getting homes for 40-50% of the value that was established for them 2-3 years ago. Many sellers are underwater with their loans and need a way out. Home staging can help with these issues.
Professional home staging is frequently misunderstood by many real estate agents and homeowners. Sellers and agents are often fearful of the stager and the process. They often think that it is primarily about decluttering, removing family photos and then adding beautiful items from a stager's inventory or having to buy new furniture themselves.
While those aspects can be important they are NOT the sum total of what a professional home stager can do for you and your home. We do NOT come into a home to demean or berate how the seller lives. Our goal is to help sell the property and to make the process as easy on the seller's as possible.
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This is Part Four of a Seven (7) part series about the ins and outs of real-life professional home staging. You can read Parts One, Two and Three:
Neutralizing / Depersonalizing
As much as you want your house For Sale to stand out from the competition there are positive ways and negative ways to accomplish this task. When potential buyers are searching for their next HOME they want to be able to visualize themselves living in each and every space.
If your home is decorated, even professionally decorated, hopefully that was done with your personal taste as a priority. Now that your HOME is turning into a Product For Sale it's time to make it appealing to the broadest range of potential buyers.
Your personal choices in window coverings, collectibles, wall art, wallpaper, paint choices and much, much more are not necessarily the best choices for when preparing your home for the resale market. Your home may be beautiful and many people may compliment you on your style, but it is just that YOUR STYLE. Generally, when people are visiting your home they will be kind and not tell you how your taste and your style is not theirs.
Here are just a few examples of rooms where changes should have been made BEFORE the house was listed For Sale.
Would either of the above rooms and their paint choices be appealing to you or your family members?
This owner of the home above, with the crystal chandelier, LOVED her personal style but how many potential buyers would like it or feel like it suited the house?
In the above photos, these savvy owners realized that the watermelon colors of their master bedroom would not be appealing to others. A bit of paint and a room rearrangement made the room much more appealing
Above, the living room of this house was used as a classroom, which was perfect for the sellers. Before it was listed For Sale, the paint colors were neutralized and once again it became a living room.
LETTING GO of your HOME so that it can become someone elses can be a very difficult part of the selling process. However, if you are serious about selling, it is crucial that you allow others to see themselves in that HOUSE. Neutralizing and Depersonalizing can help that happen.
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Dream Interior Redesign & Staging by Ginger Foust is a full service Professional Staging and ReDesign company.
Locally serving the Californiafoothill and mountain communities of Oakhurst, North Fork, Coarsegold, Ahwahnee, Bass Lake, Wawona and Mariposa. Also servicing areas of Fresno and Clovis, California.
Providing Virtual and Conceptual Staging Worldwide.
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Visit our website at http://www.dreamredesigns.com for more information or call 559-877-2442.