Five Ways to Upgrade and Put the "Bam" in Your Real Estate Facebook Fan Page (Part IV- THE FINALE)

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Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

Five Ways to Upgrade and Put the "Bam" in Your Real Estate Facebook Fan Page (Part IV- THE FINALE)



Let's recap our delicious Facebook Fan Page offerings for a moment.  If you have followed Part I, Part II, and Part III of this Facebook Fan Page series you now know how to:

1.  Customize for your Real Estate Facebook fan page using the static FBML application.
2.  Get rid of extraneous tabs on your wall (with the exception of the "wall" and "info" tab which are static applications and cannot be deleted.
3.  Add a real estate listings tab to your Facebook fan page using the Roost Social Real Estate Platform Application.
4.  Build your list by adding your e-newlsetter to your Facebook fan page.
5.  Create a better bio page by adding the Extended Info application to your Facebook fan page.

These five ways to upgrade your real estate Facebook fan page are tantalizing treats for sure, but something is missing.  How about a Welcome page to great your online visitors when they arrive at your fan page front door.


How to Create a Welcome Page on Facebook



I searched and scoured the internet looking for an attractive and easy way to customize my Facebook Fan Page without paying a customized fee for the service and still having control and ability to change the design.  I found a few resources, many Facebook Fan Page Designers, and little else until I read Misty Lackie of GoSmart Solutions blog post on FaceItPages.

Misty let me give the product a spin and I definitely recommend spending the $39.99 on this product for the following reasons,

  • It has many designs to choose from and is enticing more designers to add their designs to the mix.
  • It has the ability to remove the footer thereby keeping only your brand on the welcome page.
  • It has tracking ability and the ability to add Google Analytics for further tracking details.
  • It has the ability to swap out your design for another one at anytime. This is very useful if your real estate company/business is going through a re-branding strategy.



You can add video, links to your other social networks and websites and a knock out FAQ about your business using FaceItPages.  The one thing you'll want to have handy when you create your page is your header, content,links to websites/social networks, location of video.  It is a really easy to it yourself application.  The only tricky part might be installing the HMTL code from the Facebook page using the FBML application, but you learned how to do that in Part I of this series.



FaceItPages is a very simple and effective way to greet your Real Estate Facebook fan page visitors.



Once you have created your welcome page, you'll want to move it front and center so it's the first page visitors see when they come to your Real Estate Facebook Fan Page. 

Here's how to relocate your Welcome Page to first position

1.  Click settings on your Real Estate Facebook Fan Page.
2.  Under "View Settings" go to "Default Landing Tab for Everyone Else" and click "Welcome" in the drop down menu.

Moving your Welcome page to first position is simple


Once you're done your welcome tab is the first page visitors to your Real Estate Facebook fan page will see.

 

 

Greeting new Facebook visitors is simple



BAM.


How to Add your Blog to your Real Estate Facebook Fan Page



A great way to gain more exposure, readers, and keep that content flowing on your Real Estate Facebook fan page is to add your blog. Here are a few quick steps to get your blog up and on your Real Estate Facebook fan page.

1.  Go to Social RSS
2.  Choose your Real Estate Facebook fan page in the drop down under quick select.

 

Choose your FB fan page under quick select

 

 

 

3. Add the URL of your RSS feed for your blog.

4. Type the title of your tab under "tab settings", description of your blog, link to your blog's website. Let the application know if it should auto like posts and send the feed to your wall.

 

Add a title, description, and link to your blog's website

 

 

Go back to your Real Estate Facebook fan page and click "Edit Page" under your logo.  Find RSS Social and click "Edit application".  Under "Applications" find Social RSS.  Click "Application Settings".  A box labeled "Edit Social RSS Settings" will pop up.  Under Tab click "Add".  Then Click "Okay".  Now return to your Real Estate facebook Fan Page.  Find your tab by clicking the >> symbol in the header.  Right click your mouse and drag and drop your blog tab to it's desired location.

You've just added your blog to your Real Estate Facebook Fan Page.  BAM.

Follow Posts 1-4 of this series on Real Estate Facebook Fan Pages and you will have a healthy, hearty offering for visitors to your Real Estate Facebook Fan Page to devour.   Bon Appetit.


If you enjoyed this post about Facebook, then check out these social media marketing and blogging how to's:


How to Re-Purpose your Real Estate Blog's Content to Grow Your Email List in 5 Simple Steps
How to Cut Your Real Estate Blogging Time in Half and Re-Purpose your Content Three Ways with the Time Saved
The Top 5 Ways to Prune Your Real Estate Blog


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Rebecca D. Levinson of Real Skillz is a real estate marketing consultant with 18 years of experience serving real estate professionals.  Real Skillz Real estate marketing services include,

 

  • Blogging- See my Blogging Tune-Up Website for Details
  • Social Networking
  • Niche Marketing
  • Marketing Strategy
  • Branding- See my Branding Sanity Website for Details
  • Offline Marketing
  • Online Marketing
  • Special Events Promotion and Marketing
  • Holiday Marketing
  • Marketing Campaigns
  • Email Marketing (Content and Design)
  • Reputation Management

 

If you treat real estate as a business then Real Skillz is a desirable real estate marketing solution. Call #262-745-0715 or email rebecca@realestateskillz.com.

 

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Re-Blogged 7 times:

Re-Blogged By Re-Blogged At
  1. Tiffany Torgan 06/07/2010 09:00 AM
  2. Roy Kelley 06/07/2010 09:00 AM
  3. Jerry Morse 06/08/2010 11:59 AM
  4. Cheryl Ritchie 06/08/2010 02:20 PM
  5. Misty Lackie 06/08/2010 02:39 PM
  6. Jason Killam 06/08/2010 07:52 PM
  7. Alice C. Wilson 08/24/2010 12:53 AM
Topic:
Real Estate Best Practices
Groups:
Realtors®
Real Estate Rookie
e-PRO Internet Technology
Social Media Marketing
Web 2.0
Tags:
real estate marketing
real skillz
facebook fan page
facebook welcome page
customizing facebook page
adding a blog to facebook

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Show All Comments
Rainmaker
1,082,280
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Rebecca, this post is bookmarked. Thanks for paying it forward and sharing your knowledge with us. Like it or not, FB is here to stay!

Jun 08, 2010 05:02 PM #36
Rainmaker
514,215
Dan Weis
Comey & Shepherd Realtors - Cincinnati, OH
Cincy Real Estate Advisor

Rebecca, great post!  Please post this and your other parts on our FACEBOOK TIPS group page.

Jun 08, 2010 06:30 PM #37
Ambassador
2,011,177
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

I have bookmarked this and emailed it to myself.  I need to work on my fan pages and appreciate all the suggestions.

Jun 08, 2010 06:30 PM #38
Rainer
194,551
Jason Killam
Beach and Mountain Properties, LLC - Myrtle Beach, SC
Make Every Moment Count!

Thanks for the great blog and idea! I will go right to work on it!

Jun 08, 2010 07:58 PM #39
Anonymous
Joe Dovey

Great Blog, I uploaded a jpeg on photobucket and turned it into HTML code and pasted the code for my welcome page, fast and easy.

Jun 09, 2010 04:08 AM #40
Rainmaker
544,437
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

When are you going to write a social media book? I'll be the first to buy it! Thanks for the info. I swear, the more I read on AR, the more I learn. Thanks!

Jun 09, 2010 11:00 AM #41
Rainer
8,132
Oscar Theodros
Southern Fidelity Mortgage - Las Vegas, NV

This is seriously great information that I will be using. Thank you for sharing

Jun 09, 2010 11:05 AM #42
Rainmaker
176,489
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Chris- Im glad if this can prove to be helpful in your efforts.

Ken- Thank you for becoming a new subscriber and I hope that you find my blog helpful.

Janet-I'm happy to be useful so thanks for telling me so.

Jun 10, 2010 12:13 PM #43
Rainmaker
176,489
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Jennifer- You're very welcome.  This setup in Posts 1-4 should be pretty simple.

Aaron- I'm sorry to hear that.  Facebook is a a great marketing opportunity with SEO/SMM value=$$$

Jun 10, 2010 12:15 PM #44
Rainmaker
176,489
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Jennifer- You're very welcome.  This setup in Posts 1-4 should be pretty simple.

Aaron- I'm sorry to hear that.  Facebook is a a great marketing opportunity with SEO/SMM value=$$$

Jun 10, 2010 12:15 PM #45
Rainmaker
176,489
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Sharon- Paying it forward is the way to do it:) and yes, Facebook, at least for the forseeable future, is here to stay.

Dan- I'll definitely subscribe to your FB group.

Christine-No problem I hope it is helpful to you.

Jason- Let me know how it goes.

Joe-Nice:)

Eric- Thanks for saying- That's the project for my spare time:)

Jun 10, 2010 01:16 PM #46
Rainmaker
176,489
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Oscar- Thank you for reading:)

Jun 10, 2010 01:18 PM #47
Rainmaker
400,544
Kerry Lucasse
eXp Realty - Urban Nest Real Estate Group - Atlanta, GA
Your Urban Nest Atlanta Real Estate Consultant

I'm so excited about this!  I paid for a Facebook webinar about two months ago and I've already learned so much more by reading your posts.

THANK YOU!!!

Jun 12, 2010 06:37 PM #48
Rainmaker
176,489
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Kerry- I am so glad to hear that this seriers has proven useful to you.  You are very welcome and thank you for sharing your feedback:)

Jun 13, 2010 05:44 AM #49
Rainer
264,227
Bill Travis
Captain Bill Realty, LLC - Gilbert, AZ
Broker/Owner

Rebecca thanks for all the information. I'm still trying to get other systems set up before getting heavily into FB

Jun 15, 2010 02:06 AM #50
Ambassador
670,774
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Bam indeed! What a gift... I'll be sure to pass this along to my clients. Nicely done.

Jun 26, 2010 06:06 AM #51
Ambassador
4,252,683
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Rebecca - well I missed this before, even though I was following the series. Gonna take a look  - looks pretty interesting and relatively simple to use. Thanks for sharing.

Jeff

Jul 04, 2010 04:19 AM #52
Rainmaker
1,768,823
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

I really like when a product like FaceIt Pages combines good design with analytics. Thanks for a great series, Rebecca!

Jul 04, 2010 04:24 AM #53
Rainmaker
176,489
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Val- Hopefully you will return when you are ready to setup Facebook.

Rene- Thank you as always my friend.  I hope it serves as a good resource.

Jeff- Thank you for following and supporting the series.

John- You'll love the product I'm sure.  It is awesome.

Jul 06, 2010 03:43 PM #54
Anonymous
Alice Wilson

Hi Rebecca,

I reblogged your article this morning and Christine Pappas had a question. . .

Does all this apply with new look of the pages?

7:54am • #1
Aug 24, 2010 01:08 AM #55
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What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
176,489

Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

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