Repeat & Referral Business - What to do

Services for Real Estate Pros with Repeat & Referral Marketing 250-590-6910

It amazes me at the different schools of thought on this topic. Touch your clients 28 times a year, touch your clients 5 times a year, touch your clients 10 times a year. And on it goes.

So what is the right answer? Well it is two fold. If you do not have an updated database you won't be touching who you should. Check that out first before you sign up for anything.

You know your clients, you know how comfortable they are with receiving your mail. If you personalize it, if you make it fun, if you switch it up now and then. Try paper and email see the differences. Test market each,or custom email to those that like E Newsletters, and those that like print.

Realtors are bombarded with information everyday, remember you are the best person to decide how and when you are in touch with your clients.

Everyone is right in this scenario, in order to get the repeat and referral marketing stream of business you need to keep in touch with your current database.

Have wonderful day!






Comments (10)

Edward & Celia Maddox
The Celtic Connection Realty - Queen Creek, AZ

You should at least send them holiday cards to keep in touch.  Well worth the effort.  We keep our past clients in a data base, to be sure we contact them.

Jun 08, 2010 04:46 AM
Deborah Byron Leffler BzyBee Real Estate Lady!
Keller Williams Realty Boise - Nampa, ID

I am all for more is better....and it can be a combination of phone calls, emails and snail mail outs!   I know I am still in the business because of my repeat and referral busines!  

Jun 08, 2010 05:01 AM
Chris Alston
Chris Alston (Keller Williams Realty, Silicon Valley, California) - Campbell, CA
Silicon Valley, California

Great thoughts!  I like to add touches using social media as well.  :)

Jun 08, 2010 05:01 AM
Darren Revell
Keller Williams Realty Temecula Valley - Temecula, CA

All touches are important.  When they think or real estate, they need to think of you.. 

Jun 08, 2010 05:12 AM
Gary Swanson
Century 21 Harris & Taylor - Grants Pass, OR

Thanks for the great ideas Debbie.  I think I'll make a new list of my past clients and potential clients and tailor the way I keep in touch with all of them.

Jun 08, 2010 05:22 AM
Linda Ferguson

Follow up is one of the easiest  things to do with your past clients, yet most people don't bother anymore.

Yet we all know that it is easier to keep a current client than it is to hunt for a new client. 

The answer .... you can hire as assistant to do all of this or you can have a database that never lets you forget. 

I have been using for four years now, and I just love how easy it is and how my clients are never forgotten.

Jun 08, 2010 06:25 AM
Nadine Larder - Dublin, CA
Real Estate Marketing Expert/PrinterBees Founder

I couldn't agree more.  I agree with Deborah that more is better.  The biggest marketing mistake that most real estate professionals make is NOT marketing.  The second biggest mistake is NOT marketing to your past clients and sphere of influence.   They are the biggest potential source of referrals and yet they are ignored in most marketing campaigns.

Jun 08, 2010 06:42 AM
Lori Kim Polk
Premiere Home Staging : Home Staging Services - Roseville, CA
Home Stager - Roseville, Sacramento

Absolutely. Marketing is key. Our base is over 2800 and we send out weekly blasts promoting "Do you have buyers?" for the stagings. We have received more staging requests through our email listing blasts than any other marketing resource. And with every staging... we send a card to each client every time.

Jun 08, 2010 05:11 PM
Debbie Hartz Repeat & Referral Marketing 250-590-6910 - Victoria, BC

My thanks to all of you for your excellent comments, it totally warms my heart to know how much you are all aware of the benefit of repeat and referral marketing. The best ROI is the way that you feel about your business when you work this way! Keep up the excellent work!

Jun 09, 2010 07:10 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

They say: 82% of all real estate transactions come from repeat and referral business. Something to think about, right? And 92% of consumers trust recommendations from friends and family above all other forms of advertising.

Do follow up, do ask for referrals.

Aug 21, 2014 05:00 PM