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How to Use Liquid Soap

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Yesterday I was washing my hands at home and happened to glance at the back of the liquid soap bottle when I set it on the sink.  The bottle actually had printed instructions on the label!  They said:  "DIRECTIONS: Pump desired amount of product into hands.  Work into a refreshing lather then rinse."

I was flabbergasted.  A few questions ran through my mind.  First: What kind of person would need directions to use liquid soap?  Are there really folks who would mess it up without the instructions?  Second: Could it be part of some legal disclaimer?  Is the company afraid it would be sued if it didn't explicitly tell people how to use the product?  Third: Is it a cleverly disguised marketing ploy?  The directions did say to work the soap into a "refreshing" lather, which implies, of course, that it feels really nice.

I don't have the answers.  The third question, though, made me think there may be ways to use instructions and disclaimers (in any business) as a supplementary marketing tool.  The first sentence of Obbee's website disclaimer, for example, is: "By using this website and/or purchasing goods or services from Obbee, you are bound by these Terms of Use and Agreement."  Maybe this would be a better introduction?: "By visiting this wonderful website and/or purchasing Obbee's excellent goods or services..."  I'm being a little facetious, but the point is that directions and disclaimers are usually only treated as an afterthought, or just some necessary legal mumbo-jumbo.  With a little tweaking, however, they could easily help promote your services or products.

At Obbee we do strive to provide excellent goods and services- In our case, we provide sales leads to the real estate, mortgage, insurance (home & health), debt settlement and loan modification industries.  Using the internet to procure prospects, we can even match up clients and professionals in real time.  We don't give you instructions, however- closing the deal is still up to you!  :)

- Dave

Diane Osowiecki
Diane O and Friends - Benchmark Realty - Franklin, TN
Greater Nashville Real Estate

Is it not sad that we have so many lawyers that everyone has to have "instructions" on how to wash their hands.

Jun 09, 2010 04:26 AM
Don MacLean
New England Real Estate Center Inc. - Easton, MA
Realtor-Homes for Sale- Easton, Mass 02356

Want to laugh Campbell's soup had so many calls that they had to put the directions back on the cans of soup

Enjoy the day

Jun 09, 2010 04:39 AM
David Obbee
Obbee.com - Agoura Hills, CA

Diane: It certainly is a litigious society- We just have to make the best of it.  :)

Don: That is too funny.  Not sure what that says about our country's ability to compete globally.

Thanks for the feedback!  :)

Jun 09, 2010 01:31 PM
suzanne welch
Coldwell Banker - Croton on Hudson, NY

i hear you about a litigious society we live in, what gets me is there are instrucions on blowdryers not to immerse in water.... heehe.

Jun 16, 2010 02:37 AM