Admin

Why WOULDN'T you use the world's second most visited web site?

By
Real Estate Broker/Owner with American Foursquare Realty RM423982

Google is the world's most visited web site.  And they own the world's second most visited web site -- YouTube.

We all talk about how we want our listings and our business to rank at the top of every Google search.  So why not use an easy way to help you attain that goal? Make and publish YouTube videos!

YouTube get over 1 million hits per MINUTE.  Think about that number for a second.  Isn't that where you want to be?

 

Every one of my listings gets a YouTube video, however modest or grand.

You don't have to be a Martin Scorsese or make something that is going win at Sundance.  Just work with the great pictures you are already taking.  You are taking lots of great pictures, right?

 

Use a simple video program.  I use ProShow Gold, but you can use any program that can make a simple video file that can be uploaded to YouTube. 

 

Here are some tips:

  • Make it look professional.  It's an extension of your branding. 
  • Use a soundtrack.  Silent videos are boring videos.  Do not violate anyone's copyright!  Using top 40 songs, or other coptrighted music is a no-no.  Go out and buy a few royalty free music tracks.
  • People have short attention spans.  Make it long enough to tell viewers what they need to know, but not so long they don't wait around until the end.
  • Make sure you have your contact information somewhere in the video!

 

YouTube gives you some great tools, too.  Check out the Insight page for every video you upload.  You can see how many people have watched the video, and where they are located.  What a great report to forward to your clients!

 

Get your properties, name and business in front of one of the world's biggest audiences.  Make YouTube videos!

 

Below is an example of one of my property listing's YouTube video.  It took me less than 10 minutes to put together, but gives me and my sellers so much value.

 

Posted by
 Richard Strahm is an award winning Realtor specializing in the North Penn areas of Montgomery County -- Lansdale, Upper Gwynedd, North Wales, Towamencin, Hatfield -- and beyond!  Visit him at www.a4square.com or call today at 215-853-2624 for a free and private consultation about all of your real estate needs.
 
 
Richard Strahm
Broker / Owner
Realtor, ABR, CRS, PSA, SFR, SRS, SRES
 
American Foursquare Realty - Lansdale, PA

415 North Broad Street
Lansdale, PA 19446

Direct: (215) 853-2624
Office: (215) 647-0700
Fax: (215) 529-8931

Email:  Richard@a4square.com

www.a4square.com

PA Lic # RM423982

Copyright © 2010-2018 Richard Strahm.   All rights reserved worldwide.

Richard Strahm
American Foursquare Realty - Lansdale, PA
Lansdale and North Penn Real Estate

Scott - Thank you!!

Roger - That's kind of you to say.

Bill T. - Sony Vegas -- fancy!  Did you get the pro version?  That's a lot of $$$$!

Kent - I want to try a Flip camera.  I'm married to my still photos, though.  I'm afraid I'm going to be to jerky and shaky with a small video camera.  How do you find it?

Pippa - I'm going to have to check animoto.com out!

Joe - I agree hits can be deceptive.  But the SEO and integration with Google can't be overlooked!

Lorraine & Lorette - It can get addictive! 

Patricia - you really should experiment with it.  It's very easy to get your properties, business and name out there.

Lww Ann - Amen!  It's a great listing appointment tool!

Erik - Very true - you have to link and promote to make it worthwhile.

Mike - Very true.  There are other video site, but I think it makes sense to go with the one with the most traffic and Google integration.

Thank you, Tammie!

Lesley - hope you can put it to use one day!

Erika - I know it's easy to overlook tools when we are so busy and there are so many out there -- but I find this one works for me!

Jennifer - Always good to hear a success story!

Sue - New gadgets can be frustrating.  I never read the books -- I just look on YouTube for tutorials -- and have never failed to find one.

Eric A. - Thanks for stopping by!

Linda - The Flip camera is on my list of things to get.  I have a birthday coming up . . .

 

Jun 10, 2010 08:48 AM
Ted Tyndall
Davidson Realty Inc. - Saint Augustine, FL
I will help You find the Home YOU want to Buy

Richard, thanks for the post. YouTube is one area I lack in.

Jun 10, 2010 11:15 AM
Richard Strahm
American Foursquare Realty - Lansdale, PA
Lansdale and North Penn Real Estate

Ted - It's an easy tool to add!

Erica, I use a Canon Rebel EOS.

Jun 10, 2010 01:44 PM
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

I have YouTube issues. I was a member of the COMMUNITY. Before Google destroyed it. It was more like Facebook, but in video responses to each other. I loved it, and was part of the partner program. And Google never paid me! Add to that, the fact that I was getting bored with videos when everyone else decided they were new and great, and now I really hate making them =/  Just when I got good at them Google ruined it for me.

Jun 10, 2010 04:10 PM
Coleen DeGroff
Coldwell Banker M.M. Parrish Realtors - Gainesville, FL
Haile Plantation Real Estate - Gainesville FL

Hi Richard - I LOVE making YouTube videos!  I make them of my listings, of local neighborhoods, of cool things to see and do in the area, etc...

 

And with an easy camera like a FlipVideo or an iPod Nano (didn't know about this one....got tipped off by Coach Katerina of my SEO to the Top Class) it takes no time at all to go live!

Jun 10, 2010 05:01 PM
Richard Strahm
American Foursquare Realty - Lansdale, PA
Lansdale and North Penn Real Estate

Lisa - Yes, Google did make quite a few changes when they bought YouTube.  While some were good, and some were not -- I look at it from a business perspective.  They help me with Google SEO, so it is good for me.

Coleen - What a great idea!  Hyper-localism on YouTube!

Jun 11, 2010 12:17 AM
Paige Walker
Paige Walker - Pineville, LA
Real Estate Guru - Alexandria Pineville LA

Great information Richard! This is on my To Do list! You make it sound so easy...I will get there! Thanks for sharing this info on YouTUBE! - Paige Walker

Jun 11, 2010 03:52 AM
Kent Dills
Broker, Dills Real Estate - Bellingham, WA
Real Estate 817-495-8028, Bellingham, Washington

Richard, in response to your question to me in #50 

"Kent - I want to try a Flip camera.  I'm married to my still photos, though.  I'm afraid I'm going to be to jerky and shaky with a small video camera.  How do you find it?"

I love the little Flip Video cam.  It records good quality sound and video.  I have found that I do have to slow down as I'm doing my vitural tours a bit though.  My wife said she felt like she was on a roller coaster ride when she watched the videos on YouTube.  After slowing down my movement and over-dubbing sound with copyright free music using YouTube's built-in editor, my wife really likes the videos!

I'll be posting a blog about how I'm doing these!  TGIF!  ;-) 

Your friend in Fort Worth, Kent

Jun 11, 2010 04:12 AM
Jody Keating
Jody Keating Connective Realty,LLC, Bryan/College Station,TX - Bryan, TX
Broker/MM/Realtor, Bryan / College Station, TX

Richard, Thanks for the info and the tips. This is something that we are starting to utilize.

:)

Jun 11, 2010 04:53 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Richard:  I've been using YouTube for years now & didn't notice the Insight page. I will have to pay attention to it.  If I could share some info that just happened to me - be sure that even your YouTube account does not have your name or any branding info.  My tours were taken down because you YouTube account obviously had my name which branded ALL my tours according to my MLS.  So each MLS rules are different & be careful.  I am still moving them around as we speak.

I'm not sure why a realtor wouldn't want to use it? 

Jun 11, 2010 06:41 AM
Richard Strahm
American Foursquare Realty - Lansdale, PA
Lansdale and North Penn Real Estate

Paige - It is easy! If I can do it, anyone can.

Kent -- I'll be looking for your post!

Jody - Hope it has positive effects for your clients and business.

Lyn - How true! I don't use my YouTube video for my MLS virtual tour (our MLS is very strict about branding). I do that with epropertysites.com. More on that in another post! In the meantime, have fun exploring the Insight pages!

Jun 11, 2010 07:05 AM
Kay Van Kampen
RE/MAX Broker, RE/MAX - Springfield, MO
Realtor®, Springfield Mo Real Estate

Richard, I've just started using youtube for all my listings.  Right now I'm catching up.  Missed your post.  I'll get it featured.

Jun 12, 2010 02:31 PM
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

I just ran across your post again, since I've been hanging around the photography groups ;-)  I wanted to add something less "angry" in regards to my feelings toward to Google.

Every time I check the comments on my videos (my channel is still up since I have over 2000 subscribers) I find a combination of complimentary, and filthy comments, evenly disbursed. I can't even repeat what I found last night. I've been in the process of either shutting down the comments completely, or changing everything to needing approval on over 200 videos from my years there. (I deleted quite a few) And now that the site is fully commercialized, you have no guarantee that another real estate brokerage's ad won't be placed right beside your videos.

Anyway, I've been using WelcomeMat.com for my real estate videos. I made it a point to keep my real estate videos separate from my personal YouTube channel, right from the start. And I'm so glad I did. No matter how I work it, with the presence I had on YT, even though I'm no longer posting, I can't risk letting any of the psychos find my true identity, or gain access to my personal information. I guess a change of heart won't be in my near future.

 

Jun 12, 2010 04:47 PM
Richard Strahm
American Foursquare Realty - Lansdale, PA
Lansdale and North Penn Real Estate

Lisa -

You should make a post of your comment!  It has very valid points about the direction of YouTube, and how one should handle comments.  Your best remark was keeping your personal and business videos separated.  I have two different accounts to do just that.

Jun 13, 2010 12:40 AM
Scott Baker
www.eHomeReports.com Coldwell Banker Realty - Liberty Township, OH
Realtor Homes for Sale Cincinnati/Dayton Ohio

Richard, great information, Thank you for the post. I think it is wild how YT, Google, and Facebook all fighting for the top spot. Where were they 10 years ago? Who will be the top 3 10 years from now? Interesting

Jun 13, 2010 04:44 AM
Christa Ross
RE/MAX Select Realty - REALTOR and Green Homes Specialist - Pittsburgh, PA
Helping you buy and sell Pittsburgh's Best Homes

Nice post, thank you for the YouTube tips. I have to admit it has been a second thought but maybe it is time to start paying attention to it.

Jun 14, 2010 03:21 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the post. I do not know much about doing videos on youtube.

Jun 15, 2010 01:00 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the post. I do not know much about doing videos on youtube.

Jun 15, 2010 01:00 AM
Michael Delaware
North Sky Realty LLC - Battle Creek, MI
REALTOR®, CRS, GRI
Good idea. Do you get calls off what you have put up on Youtube so far?
Jun 15, 2010 08:09 AM
Richard Strahm
American Foursquare Realty - Lansdale, PA
Lansdale and North Penn Real Estate

Scott - I can't WAIT to see what 10 years brings us!

Christa - Always worth exploring new ways to touch clients and customers.  Um, that didn't come out right . . .

Gita - Well, give a holler if you have any questions!

Michael - It's not a great source of calls -- but I do get a lot of, "Wow, when we were trying to figure out which homes to go see, that video made us want to go to yours!"

Jun 15, 2010 08:39 AM