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A tale of two conversions...

By
Real Estate Agent with Keller Williams First Coast Realty - The Marro Team

Here in Charleston there has been a trend of converting the old to the new... older homes are updated and brought back to life.  The revitalization of the downtown area is overwhelmingly wonderful.  Sometimes it seems that well meaning 'flippers' and investors stop a little short of creating what will really make the difference in geting buyers on board.  Remember, the neighborhoods are mixed & buyers are banking on the future most of the time.  When the are left looking at only the shell, what will they see?  Let's look at what one San Fransisco investor decided to do when converting this 4-plex in Downtown Charleston...

   

      

   

 

After spending tens of thousands of dollars converting a property to sell to modern buyers, why not spend a little more and actually show what the home can look like?  Let them remember the inside of the newly refurbished home, connecting them to the lifestyle.  This will help them forget that the neighborhood is only half done...   

 

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 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit StageListSellNEFL.com or call Melissa Marro (marro.melissa at gmail.com), Keller Williams First Coast Realty, for more information (904-466-2093).

 

Comments(11)

Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

I love these before and after pics, Melissa.

And... I couldn't agree more.  I've had the good fortune of working with some investors for a while now and they're now "budgeting" for staging.

Last but not least... Congratulations.  Your post is being featured in the group Staging Before & After Pictures.

 

Kathy

Aug 08, 2007 01:57 PM
Salt Spring Island real estate agent Scott Simmons
One Percent Realty Vancouver Island - Salt Spring Island, BC

I like the before pictures it looks more homey kind of lived in look and feel. Just joking they look really nice.

Cheers
Scott

Aug 08, 2007 05:00 PM
Betty Haney
Haney Consulting - Calgary, AB
Melissa, your pictures sure tell the story.  Looks great.  Would you mind sharing where you obtained the rugs, price, and whether they are easy to move?  Thanks Betty
Aug 08, 2007 05:23 PM
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging
Betty  - I've had these pieces in inventory for over a year now, so I don't think you'll find them anywhere.  They are easy to move - but I pay movers to get it done quicker & even easier.  It's worth the $100 in my opinion.  I also charge that $100 to the seller in their quote.  Overall I would say there is approximately $6000 - $8000 in furniture & accessories.  I got some great deals on most of these pieces ($800 for the couch & 2 chairs, $150 for both glass tables, $180 dining table, $150 bogo w/ 20% discount on the dining chairs, etc) I charged a little more than $2000 for this staging job.  As I said I've already had the pieces in inventory for over a year.  They are more than paid for. 
Aug 09, 2007 01:26 AM
Susan Smith
Rooms That Work LLC - Sandy Hook, CT
Lovely!  What color/brand is the paint?  I like it.  And I really like the new light in the first room. Another great job!
Aug 09, 2007 01:45 AM
Coco Lemmon
Concepts by Coco, Home Staging, Portland, Oregon - Portland, OR
Concepts by CoCo - Homestager - Portland, OR
Great before & after pics, Melissa! Great shopping for you too! I LOVE getting good deals - always looking!
Aug 09, 2007 03:49 AM
Betty Haney
Haney Consulting - Calgary, AB
Thanks Melissa for your reply.  Boy did you ever get some deals on that furniture.  I'm envious.  It looks great.  Margo and I are thinking about renting space and buying our own furniture.  If we want to expand our business, we think that is the way to go.  Betty
Aug 09, 2007 03:04 PM
Rachel Backus
Staged Makeovers - Hudson, OH
www.stagedmakeovers.com
Beautiful. A great place in a great location. Well done.
Aug 10, 2007 02:57 AM
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

Susan - the home was already painted, so I really don't know. 

Betty - I'm a huge fan of owning the furniture if you can get storage fairly reasonably (this may be more difficult in areas like CA)  My rental bill was in the $4000/mo ballpark and I decided I wanted that myself!

Rachel - thanks!

Aug 12, 2007 04:28 PM
Anonymous
Kathy & Cathy of Signature Staging of Manakin Sabot

Melissa -We have enjoyed reviewing your website.  You have inspired us in many ways - but

we are new to staging vacants and have questions.     Do you work with contracts or just present

proposals?  Also does the client pay for the rental of the furniture upfront & the staging fee when

complete?  We are also concerned about the liability.  Do you carry commercial liability policy for

your business?   We would love to know when you will be teaching a class again and what it

entails?

Thanks for any advise!

Kathy & Cathy 

Aug 17, 2007 11:23 AM
#10
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

Kathy & Cathy - I work with contracts & proposals & definately carry commercial insurance.  Because I specialize in vacants, contracts are extremely important in protecting your inventory & interests.  The way I charge for vacant home staging varies from home to home but generally speaking they pay in 3 ways....

  • first month + staging fee + delivery free up front & then month to month furniture & accessory rental fees
  • 50% or 70% up front (depends again on job) and then balance due when home is fully staged
  • 100% due in advance (only when I own all the furniture) - I usually offer an additional month at no charge for this option.

I determine which of these options is going to be offered depending on what I feel the needs of the client as well as my needs (what the job requires vs what I have on hand) are at the time. 

As for my classes, I have the dates listed on my website, www.StagingAndRedesign.com as well as benefits of simply becoming a member if you are already trained.  I will contact you via email regarding what the class entails, etc. 

 

Aug 19, 2007 03:09 AM