It's great if you're keeping your business pipeline full, but it's even better if members of your community are doing it for you. Of course, it's good to know the local mortgage brokers, divorce lawyers, and hair stylists, but here are some other members that could help you grow your client list.
1. THE FLORIST. These green thumbs are in the know about people making life transitions. They assist with weddings and funerals and send bouquets that celebrate new life arrivals. Unlike lawyers, they aren't legally bound to client confidentiality contracts.
2. THE CHAMBER OF COMMERCE BOARD. By becoming involved with my local board i have met business owners who send leads my way. I don't think enough practitioners get involved with their local board and build relationships with business owners.
3. THE PTA PRESIDENT. Over the years I have recieved a lot of business through contacts I've made at my children's schools, but i have found that most of my relocating buyers came from referrals from the Parent Teacher Association. When the parents of new students came to look at the school, PTA members recommended me as a practitioner.
4. THE NAIL TECHNICIAN. I get my nails done by the same woman, no one has sent more business my way. It is important to be a loyal patron to good business people; they'll be loyal to you.
5. THE WEDDING PLANNER. Last year I connected with one of the local wedding planners who suggested I showcase a bridal expo. It was ideal for finding first-time home buyers and connecting with other business owners who eventually sent business to me.
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