Why Real Estate Agents Fail So Often

Education & Training with Real Estate Grad School

Imagine learning to drive in a car with not speedometer.  You could drive and do pretty well but you would have a handicap.  You would always be judging your speed by the others around you and when on the road alone you would always be worried and stressed.  That's how most Agents "drive" their businesses because they have no "speedometer" to know how they are doing.

Now imagine learning to wake up each day with no sense of purpose.  The first e-mail you read or the first conversation you have determines what you will focus on and how you will feel for the day.  It may not take an e-mail or conversation; just your first thoughts of the day to determine the quality of the day.  That is how many Agents live each day. 

They have the knowledge and skills to have a very good business.  It is not more Real Estate knowledge, skills, or tools that are missing.  It is those two skill sets mentioned above. 

It takes all three for most people to be successful.  In addition to the knowledge and skills it takes a "speedometer" and an accurate one.  In a Real Estate Agent's business that means a method to know how their "speed," progress, in other words whether they are winning or losing.  Like a speedometer it has to be in real time so they know each day with confidence.  Most Agents don't have that method. 

It also takes the knowledge of how to create and control your attitude.  Notice that I did not say that it take a good attitude.  That would be naïve.  Of course it takes a good attitude.  The challenge is learning how to create and control that attitude so that you are able to generate it at will.  And I am not talking about repeating an affirmation that has little real impact on you.  I am talking about shifting your mindset and your emotions at a level that motivates you deeply.  And knowing you can create that at will.

Why do Agents fail soooo often?  Because they are always working on just one of these three aspects of their business; the three are: knowing your accurate numbers, controlling your attitude, and your skill set.  Agents learn the skill sets and spend little or no time on knowing their numbers or learning to control their attitude.  Unfortunately, this means that many of those that produce good sales numbers are not stable, confident, and comfortable with their business.

Build your business on a foundation of all three of these aspects and you will succeed more quickly with greater control and satisfaction.  For more information on how we coach and teach Agents to do this.  Go to www.BestCoachingOnEarth.com and join our Daily Coaching Program.


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Carla Dimond
CATARRA - Mountain View, CA
(Silicon Valley)

Rich, nice article

Jun 11, 2010 05:51 AM #1
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