Real Estate Video Catching On At Entry Level Pricing

Industry Observer

Real Estate Video on Television

There is a lot of talk about real estate video these days.  

I have seen everything from shaky cam real estate walk through video that looks like BLAIR WITCH PROJECT to really nice professional looking (and priced) video ads for high end homes.  

The challenge for a Realtor is that this stuff takes time, and a certain artistic flair (OR a lot of money - traditionally).  

We have found that most Realtors need a lot of help in BASICS in this department, and they may need to crawl before they can walk or run!  

Consider:  Canned but good Real Estate Video sells houses better than amateur real estate video!

Just as it took a canned web site to bring internet marketing to the real estate masses, it also takes canned video production to bring real estate video to the masses.  

Of course, custom stuff is better (web or video) but is it worth an extra $10,000 a year to have a custom web site when one that costs $50 a month can make you look pretty good?  

Is it worth spending hundreds on custom video when a simpler formula style approach can be successful?  

Take a look at what we have created for an entry level real estate video marketing system at for the Toledo Market.  Sponsoring Agents get Television ads, web video, mobile video - for a very low price.  

We DO ALL THE WORK so they can just SELL HOUSES.  It's scalable and reproducible for other markets.  

Agents have been a little slow to embrace it en-mass, but those who do are reporting phenomenal results.  Sellers WANT it and drive our growth.  

What about your market?  What do you think about somebody providing entry level service like this even while market stars work on custom video for high end houses?  Could it work where you sell?  Is it being done?        

Comments (2)

Kevin Conery
Keller Williams Realty Success, LLC - Littleton, CO
Colorado Realtor

I think for the higher-end homes video is fine.  But the problem with the lower priced homes is not all the buyers have the ability to open the video files.  I think the general public is about 3-5 years out where the technology is there to make it a wise investment.


Jun 11, 2010 03:44 PM
Lonn Dugan
Toledo, OH

Kevin:  Respectfully, I submit that it is the Real Estate industry that is not up to speed.  The general public is making youtube on of the most famous web sites in the world.  The genie is out of the bottle and time only marches in one direction.

Jun 12, 2010 04:50 PM