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My Uhaul truck is finished! Let the marketing begin!

By Ray Higdon

Services for Real Estate Pros with Forever Wealth Club

October 26, 2006 02:38 AM

OK, I got my Uhaul truck back and complete, had the cab painted, and the vinyl lettering done. You may recall from one of my past blogs I was excited to get this, you can see the before pic here - http://activerain.com/blogsview/Just-bought-my-first-Marketing-Vehicle-?14293

Now for the after pics! Side View

Back

Front

Now, when I get some results, I will post again!

Ray Higdon
RLH Holdings
http://www.buyahousefromray.com

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inactive AR account

Dayton, OH

The truck looks great! Best of luck with the campaign. Thanks for the update and let us know how it works out.

Oct 26, 2006 03:10 AM

Toby Boyce

C.G. Boyce Real Estate Co. - Delaware, OH

MBA, Delaware Ohio

I love it! Heading to eBay right now to start looking for something...

Oct 26, 2006 03:11 AM

Andy Piper

Ann Arobr real estate-Piperpartners.com - Ann Arbor, MI

Hello, sounds like a great marketing vehicle! (joke)

I am curious how much it cost to fix it up - paint and decals, if you wouldn't mind sharing this info.

Thanks, Andy

Oct 26, 2006 03:19 AM

Ray Higdon

Forever Wealth Club - Fort Myers, FL

Thanks all! The truck only cost me $2500 and a good friend of mine charged me less than $1,000 to do the vinyl lettering and the paint job, I can highly reccomend him to anyone, he lives in Cape Coral and is great at what he does.

Oct 26, 2006 03:28 AM

Ray Saenz

Exit Realty Laredo - Laredo, TX

Homes for Sale in Laredo, TX - Texas, Realtor

Ray,

That's not bad, congrats, good job and sure, let us know what happens ok ? tell me where you plan to park it, I know that there are some places that you can not or you need to ask for proper permission, I do not know your state laws / rules

Ray Saenz

Oct 26, 2006 03:36 AM

marti garaughty

garaughty.com - Montreal, QC

a highly caffeinated creative type...

Hi Ray, your truck is definitely an eye catcher both graphically and the headline as well, good luck with it.

Oct 26, 2006 04:03 AM

Scott Gormley

Oak Valley Mortgage-California Home Loans and Refinancing - Chico, CA

hahaha...I think it's a great idea. I would just park it in random spots and not lend it out. With gas prices and the insurance, I'd be over people borrowing it. It's like a prepaid lifetime billboard :)

Scott

Oct 26, 2006 04:05 AM

Scott Daniels Florida Real Estate 2.0. Agents Earn 100% Commission.

Florida List For Less Realty, Inc. Broker/Owner. - Cooper City, FL

great job ray!!

Oct 26, 2006 04:09 AM

Stefan Scholl

Buyer's Broker of Northern Michigan, LLC - Petoskey, MI

Northern Michigan Real Estate

Truck looks great! I assume you are loaning it out to customers? How much is your liability insurance for the truck? I would think it would be pretty expensive. Do you ask to see a driver's license or proof of insurance before you loan it out?

Oct 26, 2006 05:12 AM

Jeffrey J. Rabedeau

Treeline Realty - Cape Coral, FL

Awesome!

Oct 26, 2006 06:22 AM

Robert Rees - Austin Real Estate

Robert Rees Realty, Inc - Austin, TX

I love it! It looks great! Good luck

Oct 26, 2006 10:01 AM

Ray Higdon

Forever Wealth Club - Fort Myers, FL

Scott is absolutely right, I am just parking it in different locations and events, I will lend it to friends and family but not clients

Oct 26, 2006 11:17 AM

Anonymous

Andy Piper-Piperpartners.com

Ray, I was thinking of doing this in my market, but I was going to promote it to my potential buyer clients offering them a "FREE MOVE" to set me apart from my competition.

Your truck looks Great! Andy

Oct 26, 2006 11:42 AM

#13

Ray Higdon

Forever Wealth Club - Fort Myers, FL

Denny Grimes in my area does it, I do not think I will offer it to much, but just drive it to events or just park it in good areas

Oct 26, 2006 12:00 PM

Maureen Francis

Coldwell Banker Weir Manuel - Bloomfield Hills, MI

Coldwell Banker Weir Manuel

Looks Great! Congratulations.

Oct 26, 2006 01:16 PM

Susan Milner

Florida Future Realty, Inc. - Cape Coral, FL

Cape Coral Real Estate Broker, FloridaFutureAgents

Nice Ray....I have left my truck at my office on College Pkwy before & got a few leads from it. I mostly use mine for branding but yours is fairly to the point & should generate good 'call to action'.

Let me know how it goes :)

Oct 26, 2006 02:34 PM

Ray Higdon

Forever Wealth Club - Fort Myers, FL

I will, so far day one, no calls, different parking lot tomorrow

Oct 26, 2006 04:01 PM

Tony and Suzanne Marriott, Associate Brokers

Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ

Haven Express @ Keller Williams Arizona Realty

That's the key - results. I hope you're going to track this as a "source" and will be able to quantify the ROI. I haven't been able to track down any other metrics on this approach to advertising.

Oct 27, 2006 01:36 AM

Ray Higdon

Forever Wealth Club - Fort Myers, FL

I will Tony, I think it will be easy to track as I really believe people will tell me when they saw it

Oct 27, 2006 01:55 AM

Frank Rubi

Frank Rubi Real Estate, LLC - Metairie, LA

FrankRubiRealEstate.com

Ray, great post. I am looking to do the same thing. What is your cost basis for the uhaul. I agree I will just place the truck in various location and events.

Jan 18, 2008 01:50 PM