All the media coverage that has been portrayed in triplicate by different actors at different times will not necessarily dictate the true nature of the individual REALTOR® that each client or customer will deal with on a daily basis. What will determine our success as a whole, is our professional attitude and behavior and how we conduct ourselves in our sales, our interactions with the general public and our peers.
It is a fact that the media "sells" news and we all know that the professional that obliges by going in front of the camera may be:
- Great actors and/or actresses and comfortable in front of the limelight or
- Very knowledgeable and quick witted to fly out answers in front of the camera or
- Really want to give their best advise but everything falls short once in front of the camera or
- Really don't know what they're talking and show that in front of the camera (But hey! They got to be on the television, or in the newspaper, or on the radio!)
I read a post by a newer member FEELINGS.....NOTHING MORE THAN FEELINGS by Patti Lyles who says, "The problem is, our clients look to us for support on so many different levels. Not just our knowledge of the market, or ability to negotiate or understanding of contracts or protection against liability or advice about one of the biggest financial assets we are ever going to own. They are also looking for emotional support."
So with that excerpt in mind...get past the media and focus on what we need to do NOW to keep our industry healthy and that is to stay focused on the immediate task at hand. And the task at hand is giving the best professional service that a client expects and most of the time going past what is expected.
- Show them that we are human. A professional is not just a dead doormat of information and expertise but also a human being who shows support and caring and gives the client that added "personal touch".
- We allow them to be human as well. The sale of real property is a stressful process for both buyer or seller and there will ALWAYS be emotions involved. It's human nature. And a good professional takes into consideration that all human beings think differently and have different needs
We are chameleons who have the ability to change and the ability to adjust. And we embrace change and are able to adjust because with each transaction brings a whole new set of circumstances, events and situations. That's the nature of the business. And we accept that.
I am more than a salesperson. I am a PROFESSIONAL SALESPERSON in the Real Estate Industry.
And the Real Estate Industry is in OUR hands.
Celeste "Sally" Cheeseman's Mililani Hawaii Real Estate Blog 2007
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