Some random thoughts about to flow here, so just hang on for the ride.
Have you ever really wondered if marketing a listing actually WORKS?
Given the time, effort, and MONEY we all spend marketing our listings and/or services, what is the RESULT that you can DIRECTLY attribute to your marketing?
Are you getting the biggest bang for YOUR buck?
In this internet age, your listings automatically get pretty darned good exposure the minute you enter them into your MLS . . . and most Buyers are doing their home searches on the internet . . . and all of the IDX feeds from the same database (your MLS) . . . and google and other web search engines are spider-botting information about your listing all over the place.
What possibly could little old YOU with your limited resources of money, time and energy do that would significantly impact THAT?
Sure . . . Market DIRECTLY to REALTORS!
That's a GREAT idea. How are you going to do it?
Paper flyers delivered to offices?
Email flyers delivered by email?
Agent open Houses?
Direct phone calls to agents who work in the area?
Will that result in more showings and/or offers?
Networking and creating a NICHE!
The most successful marketers are unique (just ask Seth Godin).
People pay more attention to their products/listings because there's something special about doing business with them . . . something different from the others.
This is "Niche Marketing" . . . create a special look, feel, product . . . and network with people who seek just that.
so . . .
IMHO - The most effective Marketing really is not much more than an extension of your personality.
Most business people screw up their marketing efforts from the get-go by abandoning their own authenticity. BE who you ARE in everything you do, and the rest will take care of itself.
Of course, this will require a HUGE dose of faith . . . but then, that'll have to be another story told another day :-)
I'm just sayin'