A Company History, Decatur, Georgia

Real Estate Agent with Benefield Realty

Decatur, GA

   Benefield Realty Company was founded by C.E. Benefield in 1948. At that time most of DeKalb County remained undeveloped countryside and dairy farms. Mr. Benefield started out working with builders, finding spot lots for them, and handling the sales. Growth began to head East out of Atlanta and the demand for lots in DeKalb increased.

    Beginning in the early 1950's and through the mid 1970's, Benefield Realty became heavily involved in developing subdivisions in DeKalb, Clayton, Fulton, Rockdale, and Gwinnett Counties. The primary emphasis was in DeKalb County. In many instances, C.E. Benefield formed a partnership arrangement with the builders through various corporations to buy and build on the lots he developed. In all instances, Benefield Realty marketed the new homes to the buying public.

     In those early years, there were no local MLS systems and consequently fewer co-op sales than there are today. There were a number of Benefield Realty Company agents that made the Million Dollar Club selling houses for around $18,000. A good building lot could be purchased for around $500. Many of the older subdivisions you drive through today in the heart of DeKalb County were developed, built, and sold as new homes through Benefield Realty.

    C.E. Benefield was one of the founders and a charter member of the DeKalb Board of Realtors in 1956, known today as the DeKalb Association of Realtors.  He was also a charter member of Metro Listing Service, known today as GAMLS.  C.E. served as President of the DeKalb Board in 1959, and numerous years as a director.

    The Company weathered some tough times in the mid 70's when financing dried up due to usury laws in Georgia at that time, then again in the early 80's when interest rates hit 18% and more at times. This was the era when "creative" financing became the norm.

     The late 70's saw the Company beginning to lean more toward a resale market, although it still remained involved in new home sales as well. In 1977 Benefield Realty was one of the first few companies in Atlanta to acquire a Century 21 franchise. The Company maintained that affiliation for roughly 10 years before severing ties and going strictly independent again.

    Dan Benefield, the youngest son of C.E., became licensed as a salesperson in 1975 and an Associate Broker in 1978. In 1983 Dan took over as principal Broker for the Company. Dan is a lifetime member of the DeKalb Association of Realtors Million Dollar Club, served as the Association's President in 2001, was the DeKalb Realtor of the Year in 2002, and received the Mary Nelson Realtor Spirit Award in 2004.

     He is still active on the local and State level, serving on the board of directors for both the DeKalb Association and the Georgia Association of Realtors. Dan also served as RPAC trustee for the 4th congressional district, chaired the State Governmental Affairs Committee, and is currently on the board of directors for the Georgia Multiple Listing Service.

     The mid 1980's through the early 90's saw continous drops in the mortgage interest rates. This, along with the Olympics putting Atlanta in the spotlight of the world, brought about one of the best local markets we've seen.

     Today, Benefield Realty remains active in resales, foreclosures, new homes, commercial properties, and property management. We appreciate you and would like to thank all of our satisfied customers and clients for keeping us in business for over 55 years.








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Dawn A Fabiszak
Private Label Realty ( Denver metro area, Colorado - Aurora, CO
The Dawn of a New Real Estate Experience!

Dan ~ I loved reading the history of you family's company and how it has changed throughput the years.

Jun 15, 2010 04:45 PM #1
Dan Benefield
Benefield Realty - Decatur, GA

Thanks Dawn - It's been an interesting ride. :)

Jun 16, 2010 02:54 AM #2
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