Understand The Facebook Demographic To Create More Targeted Campaigns

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With Facebook trumping Google as the most viewed website in the U.S., it makes sense that all real estate professionals should take advantage of their services.  From building profiles and networking with other people, to developing niche-based Fan Pages to target your local market, Facebook can be a very effective tool in your digital marketing arsenal.  But, to leverage the popular social networking service to your best interest, it’s good to know about the kinds of people you are likely to encounter.

Inside Facebook, which I really consider as the unofficially official Facebook blog, posted a variety of demographical profiles on the types of people that are using Facebook during it’s continuous surges in growth.  While these figures were last updated in January, they still provide some very solid information on what you can expect from people using Facebook.  Have a look at the graphs below to see what I mean.

As we came into 2010, only 40% of Facebook users were 25 years of age or younger, 60% were 26 or older, and nearly 20% were 45+ years of age. Even though Facebook started out as a social network exclusively for college students, the Facebook U.S. population has transformed to be very open across all age groups.


When it comes to gender, it seems like the largest category of people who use Facebook in the United States are women, particularly young adults.  In total, women comprise over 56% of the overall Facebook population, which has seemed to be a continuous trend for quite some time.


There were also a variety of other graphs available, but they all related to the growth rates of Facebook within the last month of 2009.  To be brief, the statistics indicated that the largest growth was with women ages 18-35 and men older than 55.

Even though this information was conducted back in January, it will help provide you a variety of insight to make your social media campaigns on Facebook more focused on your target audiences.  And with some of these trends being repetitive for quite some time now, it can even help you determine how the Facebook population may change in the future.

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Marie Still
MRIS - Rockville, MD

Yes FB is where your customers are!  I keep hearing twitter at all the RE events but FB has the reach!  Connect with every single person you have ever known (or at least a whole lot of them) and let them know you are a RE prof.  I love Twitter, but FB is 100% the place to be.  If you haven't already check out emarketer.com  Lots of great research reports!

Jun 15, 2010 02:38 PM #1
Marie Still
MRIS - Rockville, MD

LOL I just read the rest of your blog and clearly you have checked it out already :)

Jun 15, 2010 02:39 PM #2
Gayle Fleming
Keller Williams Realty - Arlington, VA
Your Going Green Realtor

Thanks for this post.  As a 62 year old real estate agent with mostly young clients, I am totally cognizant of the need to stay connected to this demographic.  So unlike a lot of my older colleagues I twitter, FB, text, and try to stay as wired as I can.  My latest young 25 year old client friended me immediately after I took him out for a first showing.  He thinks I'm pretty cool for an old lady. LOL.

Jun 16, 2010 04:26 AM #3
Adam Brett
The Adam and Eric Group - Fullerton, CA
The Adam and Eric Group, Fullerton's Finest

Thanks very much for the link. Will definitely be adding it to my fav list. 

Jun 16, 2010 01:17 PM #4
Scott Carlton
San Diego, CA

Great stuff. In my circle, the age group and activity match the graphs well.

Jun 16, 2010 05:34 PM #5
Sharon Paxson
Arbor Real Estate - Newport Beach, CA
Newport Beach Real Estate - Arbor Real Estate

This is a good post and I appreciate the graphics. FB  is definitely continuiing to grow.

Jun 18, 2010 05:40 AM #6
Kevin Vitali
EXIT Realty- Massachusetts Short Sales & Residential Sales - Tewksbury, MA
Helping Massachusetts Home Buyers and Home Sellers

Interesting demographics, especially since the single woman demographic is one with stong grpwth in the home buying arena.

Jun 21, 2010 10:58 AM #7
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