How To Eliminate or Drastically Reduce "Buyers Remorse"

Real Estate Broker/Owner with Coach Light Real Estate, LLC BK 697003

Seems like every time I write an offer, even before its accepted, I'm counting the commission dollars.  Does that sound familiar?  We all know its wrong but somewhere in our brains, we instinctively do it. 

Of course there is nothing more painful than having a buyer back out from a slight case of "Buyers Remorse". 

One way I have found that practically eliminates "Buyers Remorse" is to create a virtual tour and put text into it making it (the tour) personalized to them.  Here is an example:

They liked or loved the home enough to make an offer, why then do they back out?  I think it's because I'm not there to remind them what it is that prompted them to make the offer in the first place. 

The software I use allows me to post unlimited tours but one of many of the things I like about this program is that it allows me to "personalize" each scene.  I also have the capability of tracking the "hits" which is especially important when I'm the selling agent and the hits all of a sudden go from an average of 3 to 5 a day to say, 35- 60 a day.  When that happens, I know someone is interested in that property, otherwise, they would'nt keep looking at it.  Great device for keeping your sellers abreast of whats going on with your marketing.  Hope this helps y'all,

Comments (5)

David Obbee - Agoura Hills, CA

Dave: Your comment about commissions reminded me of the old Kenny Rogers' song, "The Gambler": You never count your money while you're sitting at the table."  Thanks for sharing!  :)

Jun 16, 2010 02:06 AM
Mary Kay Hopkins
Mary Kay Hopkins, LLC e-PRO, GRI, CRS, CRB - Lake Charles, LA

Dave, what a great use of your tours.  Besides decreasing the chance of buyer's remorse, you are also providing a service to the buyer.

Jun 16, 2010 02:07 AM
Dave Morehead
Coach Light Real Estate, LLC - Jacksonville, FL
GRI, ePRO, AHWD, TRC, Coach Light Real Estate, LLC

Great analogy Dave, (also, some Great advice)

Jun 16, 2010 02:10 AM
Dave Morehead
Coach Light Real Estate, LLC - Jacksonville, FL
GRI, ePRO, AHWD, TRC, Coach Light Real Estate, LLC

Thank you Mary, "If we always do what we've always done.....We'll always get what we've always gotten"

Jun 16, 2010 02:11 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Yes, we have to HOPE our efforts produce a closing, and most of the time, they do.   Still cannot count your chickens until they hatch!

Jun 16, 2010 02:21 AM