I'm so 3008, You so 2000 and late.... (AR success)

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Real Estate Agent with Keller Williams VIP Properties BRE #01410130

I'm so 3008, You so 2000 and late.... (AR success)

Quoting one of my favorite bands the Black Eye Peas I find that phrase fitting for what I need to express. Not to long ago Bob Stewart initiated a Hyper Local Blogging Challenge. This challenge was just what I needed to kick my butt in gear to figure out AR better and BLOG more like I should. I took an AR University class to learn exactly how to maximize my local blogging posts.

I know AR and social media are the future. I know cold calling, newspaper/print ads, and door knocking are antiquated concepts and for a dying generation of Realtors. Never was that more obvious to me when I received the call from my success story.

During the challenge I wrote posts about different areas in Santa Clarita. One area I wrote about was a 55+ community in Valencia Belcaro tract. Within days of my post I received a call from Bonnie & Ron looking for a single story home in the Belcaro tract. Bonnie & Ron are almost 70 years young and are on the Internet googling for property. Light bulb! AR is the future!

Thanks to Bob's challenge I just recently closed a deal that earned me a very pretty penny! Those that haven't figured out how Active Rain can help their business not only for themselves but for their clients are definitely 2000 and late!

close

Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. D B 06/16/2010 08:03 AM
Topic:
Real Estate Sales and Marketing
Location:
California Los Angeles County Valencia Belcaro
Groups:
Active Rain Newbies
Realtors®
RE/MAX Active Rain Bloggers
Diary of a Realtor

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Rainmaker
262,033
Mara Hawks
First Realty Auburn - Auburn, AL
Inactive-2012 REALTOR - Homes for Sale Auburn Real Estate, AL

Well done! The leads live on at Active Rain!

Jun 16, 2010 03:48 PM #43
Rainmaker
1,317,551
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Congratulations.. and keep those local posts coming...

Jun 16, 2010 04:27 PM #44
Rainer
70,763
Lori Liveston
Virtual Homes, Real Estate - Waltham, MA

Congrats Laura!  Hyper local is where it's at... even though it has been in my face on AR, it didn't really sink in fully until I went to a Tom Ferry event last month.  Hopefully I will have a story like yours to post soon!!

Jun 16, 2010 04:35 PM #45
Ambassador
685,194
Rob Lang
At Home Kansas Team Powered by Keller Williams Partners Inc / www.AskRobLang.com - Lawrence, KS
Local Expert in Lawrence Kansas Real Estate Homes
I still purport the shotgun effect. Doors, papers, websites, social media sites, ... Prioritize your time, but don't pigeonhole to one market.
Jun 16, 2010 04:55 PM #46
Rainer
357,087
Randy Dodd
Rosanna's Realty - Abilene, TX
ePro, GRI, TAHS

Congradulations on the sale, and good luck. Wish you many more.

Jun 16, 2010 04:59 PM #47
Rainer
437,789
Terry Chenier
Homelife Glenayre Realty - Mission, BC

OK I have to explore this more. It was explained at Rain Camp and still don't quite get it.

Jun 16, 2010 05:46 PM #48
Rainer
278,100
Kathryn Maguire
GreatNorfolkHomes.com (757) 560-0881 - Chesapeake, VA
Serving Chesapeake, Norfolk, VA Beach

Very clever girl.  Love this post and I like that song too.  The success stories just keep on coming...how can people not believe in the power of Active Rain?

Jun 16, 2010 10:26 PM #49
Rainmaker
403,659
Claudette Millette
The Buyers' Counsel - Ashland, MA
Buyer, Broker - Metrowest Mass

Laura:

I have been through two of Bob's hyper-local challenges now and they have changed the way I think about blogging. He knows how to light a fire under people to get them to do the right thing - and it actually works.

People will be coming to you from your 55+ community post for some time. It's great to read about your success.

 

Jun 17, 2010 12:00 AM #50
Rainer
41,337
Erik Elsea
Erik Elsea-Jones & Co. Realty - Fort Myers, FL

Super post! I need to get involved in one of Bob's challenges. Looks like they produce real results.

Jun 17, 2010 12:48 AM #51
Rainmaker
886,050
J. Philip Faranda
J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY - Briarcliff Manor, NY
Broker-Owner

You had me at Black Eyed Peas. Congratulations.

Jun 17, 2010 01:02 AM #52
Rainer
332,782
Irene Kennedy Realtor® in Northwestern NJ
Weichert - Lopatcong, NJ

Hey, Laura, send Bob of photo of you with that RainCheck and you get 2500 points! I just did the same for a hyper-local post closing.  Congrats to you!!!

Jun 17, 2010 01:32 AM #53
Rainmaker
662,099
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

Hi Laura,

Congrats on the action/post and feature.  Way to go!

Patricia/Seacoast NH

Jun 17, 2010 03:17 AM #54
Rainmaker
191,758
Christa Ross
RE/MAX Select Realty - REALTOR and Green Homes Specialist - Pittsburgh, PA
Helping you buy and sell Pittsburgh's Best Homes

Good post. I keep meaning to sit down and work on creating some more hyper-local content, maybe after reading your sucess I will get to work!

Jun 17, 2010 04:24 AM #55
Rainmaker
333,694
Rita Fong
RE/MAX REAL ESTATE TODAY, Executive Broker 901-488-9590 - Marion, AR
Realtor - Marion Arkansas Homes for Sale

Laura, isn't it wonderful?  You just do your thing, and the Internet is doing the rest for you, technology + hardwork = result.  Congratulations!

Jun 17, 2010 04:36 AM #56
Rainmaker
351,220
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

Now you did it! "Ima be" thinking of that song all day too! It brings back GREAT memories of camping last year!

I love your business card.

Jun 17, 2010 06:03 AM #57
Rainer
208,339
Laura Coffey
Keller Williams VIP Properties - Valencia, CA
Keller Williams VIP Properties

Glad I have fellow Black Eye Peas fans in the AR family!

Jun 17, 2010 06:25 AM #58
Rainer
81,507
Louis Snitkin
Halstead Property - Manhattan, NY
"Results That Will Move You"

I can't report a lead directly related to the hyper-blog challenge, but 4 of the 7 blogs I wrote landed on the first page of Google.  I also recently wrote a hyper-local blog about a building where I was about to do a listing presentation. After I reviewed my integrated Social Media and internet strategy with the sellers, I Googled their building on my laptop to show them how I can get to the first page of Google. And there it was! Number 1 on the first page of Google.  I got the listing. 

Jun 17, 2010 08:48 AM #59
Rainer
20,349
Dan Chapman
The Legacy Group - Santa Clarita, CA
Dan Chapman Mortgage Pro

Great blog Coffey grounds I love that since I am from Seattle. Yes social networking is the future and the future is now!

 

Dan

Jun 17, 2010 12:37 PM #60
Rainer
21,779
Jason Tucker
Richmond, VA

I can see it!  I've picked up listings and a few buyers from AR but I need to do more! 

 

Thanks for the words of encouragement!  J

Jun 18, 2010 04:03 AM #61
Ambassador
2,135,080
Respect Realty LLC
Respect Realty LLC - Milwaukie, OR
Brokers - Oregon / SW Washington Real Estate

And that light bulb did click on why I have been a proud and prolific blogger for the past 3 years.

Jun 21, 2010 07:51 AM #62
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Laura Coffey

Keller Williams VIP Properties
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