Will Top Producers Blog?

By
Real Estate Broker/Owner with Beth Butler - Big Mouth Consulting

As part of my pitch to get our agent's on board for the upcoming company blog, I have been encouraging participation in Active Rain.  To date, 170+ of our associates have taken me up on that.  About 30 or so have actually posted more than one post and I get more calls and emails from people yet to post telling me how much they are learning.  I am trying to find our "newbies"  as soon as they come in to welcome and write some encouraging comments.  I thank all of you for showing so many of our people such a warm welcome.

I have been wondering if our Top Producers would latch on to the blogging concept.  It only stands to reason that they would see blogging as just one more thing to add to their already full plate.  And honestly, since their attendance at sales meetings is scarce, I thought they might not even know about the blog yet.

Much to my delight and surprise, when I went to our Miami Beach sales meeting, EWM's 2006 Top Producer, Nelson Gonzalez, was there and listening intently.  I must credit Kevin here, as he has been chatting up Active Rain in his office since the Project Blogger competition so they are a bit more "in tune" to blogging.  Nelson asked some great questions in the meeting and really added a nice dimension to the overall conversation - his attention in the meeting made my job much easier. 

Well, not only did he join Active Rain, but he put up his first post today.  Nelson sells ultra-luxury waterfront homes on Miami Beach and he sold more than $60 million last year alone.  His star filled client list is the envy of many Miami Beach Realtors.  He knows his market like the back of his hand and is truly an "insider".  He is an industry veteran and has earned his business by building a great reputation for his integrity and business acumen.  He understands that he is at the top of the heap today, but won't stay there if he doesn't adapt and embrace the tools like blogging that will form the top producers of tomorrow.  Besides all of that, he is also an incredibly nice guy and will be a great blogger because he is a top producer who understands the value of sharing.

So back to the title question - Will Top Producer's Blog? 

My answer is an unequivocal yes... and here they are.  I am looking forward to their view from the top, I know these guys will stay there.

 

 

 

       Scott Patterson             Kevin Tomlinson            Nelson Gonzalez 

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Rainer
9,842
Karen Ross
Esslinger Wooten Maxwell - Weston, FL
Julie -- if that photo is you and that photo is me, we must be twins separated at birth.
Aug 10, 2007 01:48 AM #68
Rainer
22,469
Tracy Thrower Conyers
Silicon Beach Properties • KW - Venice, CA
buy. sell. lease. residential in silicon beach.
Beth, what a great shout out to your team.
Aug 10, 2007 02:42 AM #69
Ambassador
804,032
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Will Top Producers Blog?  NO!  sorry...just wanted to create a little controversy.  LOL!! 

I have met with many Top Agents as of late, and the biggest issue for them is time.  That's where I come in, and share posts like this with them.  Get's them thinking a bit, shows them the value and why others are doing it.

Now I am starting to get many calls for help.  I am planning ahead...next, I'll be finding a cure for Blog Butt!!  :-)

Aug 10, 2007 03:00 AM #70
Anonymous
Nelson Gonzalez
The number was $125M in sales last year but, who's counting!  Blogging is an interesting concept for anyone.  I am just learning about all of this.  It does take alot of time and it is hard to juggle between our regular jobs (real estate) and family life with 3 kids, a dog and a wife.  I find myself working on this well after hours.  Not to say that I am not having fun because I am.  I find it easier to find a title first then writing about it.  Let's see where we are in 3 months.  HMMMM.
Aug 10, 2007 04:20 AM #71
Rainer
11,948
Sarah Miller-Legg
Meridian Star Realty, LLC - Chandler, AZ
It's Real Estate; Done Right!
Being new to the AR network, I can understand the concern about how much time is involved when you consider all we must do before and after our time in front of qualified buyers and sellers. However, the rewards in terms of network informational input are huge and well worth the extra effort needed to effectively participate!
Aug 10, 2007 06:39 AM #72
Rainer
9,842
Karen Ross
Esslinger Wooten Maxwell - Weston, FL
Brad -- hope you find a cure for blog butt.  I think the YMCA 4-5 times a week is my cure.  I will reward myself if I DO go to the gym with equal blogging time -- instead of awarding myself with a Tazo Chai Tea Latte and chocolate brownie. . . . hmmmmm. . . . . I'm hungry now.
Aug 10, 2007 09:02 AM #73
Rainmaker
305,025
ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA

Beth,

Do guys have to take a screen test to join EWM?

I've been eating nothing but salads with balsamic vinegar since Inman, and we invest in an ab lounger.  blogging makes you fat,.  Podcasts make you read Skinny Bitch on the flight home.

Aug 10, 2007 09:30 AM #74
Rainmaker
61,402
Kevin Tomlinson
One Sotheby's International Realty- Miami Beach Real Estate - Miami Beach, FL
Miami Beach Real Estate

ARDELL

You are not fat.  You had those sexy Seven jeans on like a teenager  :)  Your boobs were all, well, being big and stuff.....I'm still on my killer diet too.  Talk about a comment thread that has gotten off subject..  

JCM would have deleted ALL THESE comments.

Aug 10, 2007 10:46 AM #75
Rainmaker
559,162
Maggie Dokic | Miami, FL | 888.883.8509 X101
eXp Realty LLC - Miami, FL
GREEN, CDPE, SFR, Pinecrest | Palmetto Bay |
Kevin, Anita was in her office cracking up earlier.  She read the entire comment thread and just would not stop laughing.
Aug 10, 2007 11:28 AM #76
Rainmaker
305,025
ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA
Did someone define "Top Producer" yet?  What's a Genome?
Aug 10, 2007 01:02 PM #77
Rainer
32,950
Beth Butler
Beth Butler - Big Mouth Consulting - Miami, FL

Tracy -thanks!

Nelson - SO SORRY - I can only say it was late and I must have been stuck in 2005- thanks for being a good sport!

Brad - I hear that!  Tine is the big thing for many of us.  But we all find time to do things we think are important - not to mention fun.

Sarah - well said.

Ardell - of course we have screen tests - this is Miami after all.  If blogging makes you fat, I guess I have been blogging for 20 some years.

KT - no deleting here- it's way too much fun to delete.

Maggie - with our market the way it is we all need a good laugh, right?

Ardell - Everyone is a Top Producer - just ask them. I don't care how you count it, there are not many real estate sales people that can claim $125 million in a year - so Nelson gets my vote.  And genome is like a Top Producer - it's anything you want it to be ;) 

Aug 10, 2007 03:16 PM #78
Ambassador
920,701
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate
Beth, I have laughed my head off at these comments, what fun !! I'm also curious if Nelson does blog. He would be an asset to learn from here.
Aug 10, 2007 03:35 PM #79
Rainmaker
305,025
ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA

Beth,

They have some tough competition with Kev's Pretty Blog.  $125 mill sales volume.  I think you need to lower the bar for some serious answers :)

Aug 10, 2007 04:54 PM #80
Rainmaker
305,025
ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA
Congrats on "most active" blog post of the day.
Aug 10, 2007 04:54 PM #81
Rainer
25,481
Caroline Carrara
EWM/Christie's-Las Olas, Real Estate - Fort Lauderdale, FL

Beth, Now I get what you and Karen were joking about in the managers blog meeting....The pig on the treadmill....you guys are hysterical and I have only had one glass of wine...

But, seriously good job at baiting....and if the Top Producers don't blog....They would be the biggest fools..

Aug 11, 2007 02:48 PM #82
Rainer
32,950
Beth Butler
Beth Butler - Big Mouth Consulting - Miami, FL

Missy - Nelson will continue to blog, I am counting on it ;)

Ardell - You must absolutely know that 1 of the most compelling reasons for Nelson to blog is to keep Kevin from nipping at his heals. Thankf for the congrats.

Caroline- with our market the way it is - how can anything that is productive and fun be bad?  I think most of ours will contribute and if they don't they will feel the pain of being behind very soon. 

Aug 12, 2007 08:49 AM #83
Rainmaker
123,517
Rebecca Savitski
BSR Real Estate Group - Cary, NC
NC Real Estate Listings
Good post and I like the perspective.
Aug 13, 2007 04:36 PM #84
Rainer
10,326
Scott Patterson
EWM Realtors International - South Florida Real Estate - Aventura, FL
South Florida Real Estate
Beth, just saw your blog.  I have been reading up on blogging and it seems that lately whether online, TV or just the newspaper article in The Miami Herald today that you sent out someone is talking about Blogging.  It's a reality we cannot ignore.  Thanks for your motivation!
Aug 15, 2007 11:03 AM #85
Rainer
951
Claudia Riva
EWM - Coconut Grove - Coconut Grove, FL
Beth..really enjoyed this...with practise your time blogging will be shorter.  I think top producers have alot to offer and even a short blog would be welcome.
Aug 16, 2007 01:52 AM #86
Rainer
2,938
Dan Green
Cincinnati, OH

Another take on this is: Are Top Producers "top producers" BECAUSE they blog.  I know of a few that are...  It's just another marketing channel.

Aug 28, 2007 12:54 PM #87
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