I'm As Politically Correct As I Choose

Real Estate Agent with Liberty Homes RS-#62825

I don't know which is politically incorrect.... blatant bragging or actually just announcing when I have a listing going into contract.  I often wonder how it looks on a social network when I ‘announce' that I have a new listing Or when I ‘announce' that I finally got an approval (whether it be verbal or in writing) from the bank for a short sale.

Who cares!  I'm showing the world I'm Working AND Socializing!

Real Estate can be considered a salesman/woman sort of job although I beg to differ that it ends at that point. You see, I see myself working my behind off and caring....actually caring.... about the people I work for (my clients) and with (team players) during the course of the transaction; and even after it's completed. 

So, regardless if I'm just giving a status on my Facebook page or ‘announcing' a new listing on ActiveRain or wherever I may be practicing ‘social networking' there is  always a person behind the words.

Giving a Piece of WHO I am:   I'm a darn good Realtor Associate® but I am also a person behind the designations and words that are written. You'll be able to see who I am through my writing no matter where I am networking or ‘bragging' about my clientele and statuses.

Marketing while Socializing:   My Facebook page is all in one. I have no other page for my business and clearly it's a choice we all have to make. To separate or to keep it all in one. For me it was an easy choice. I am one and the same person regardless if in personal or business mode. 

More than just a blog:  My ActiveRain blog  is my only page as well. I will write anything and everything to give you the transparency of this person behind the words.  EVERYTHING is real estate related. You are working with a person when I'm representing you ...my client.  You will ‘see' who and what I'm about with my local area, real estate, Hawaii information and photos and anything and everything. 

So, as far as being politically correct...Who knows. But I can give you all the information in the world that may or may not be bragging....but sure as heck marketing for my clients as well as ......

It's the word REAL in Real Estate is what I'm giving you.

This person behind the written word.

Posted by



Celeste "Sally" Cheeseman  is a Realtor-Associate® and Certified Residential Specialist (CRS) with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs  she serves the island of Oahu (Honolulu County) and all Hawaii Military Relocations, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents, Home Buyers and Sellers.


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Hawaii Real Estate and Relocation Blog.

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Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


Be who you are.

Good luck and success.

Lou Ludwig

Jun 17, 2010 08:24 AM #1
Ken Jansen
REMAX INFINITY - Overland Park, KS
REALTOR, CRS, 913.908.2215

I think your friends and clients will like to see that your are busy and active. Activity breeds activity, right?

Jun 17, 2010 11:29 AM #2
Maria Morton
Platinum Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

Sally, some will say that real estate IS a way of life! Love your photo!

Jun 17, 2010 12:00 PM #3
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

I agree. Who cares!? We're here to bring in more business. And real estate buyers and sellers are more likely to be interested in YOUR business, than in what other, random agents thought about a particular post ;-)

Jun 17, 2010 01:32 PM #4
Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co

Aloha Sally,

I sort of see it both ways. If (on AR) I post a listing, it's about exposure for my consumers. However on FB it's usually more social for me. Although with that said, I do have more than one page, my personal, totally fun stuff, i.e. family, friends, former classmates, and then my r.e. page (don't want to bore others with that unless they're a fan/like person) and then another fun page for my city that anyone out there can post on.  So far it seems to work that way for me.

Btw, I LUV your new photo!

Jun 17, 2010 04:43 PM #5
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

I wouldn't call it bragging.  It is simply putting yourself out there and marketing.

Jun 17, 2010 05:04 PM #6
Dorie Dillard CRS GRI ABR
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Sally,

You have been experimenting with your photo's and this is a good one! Jane is right I wouldn't call it bragging either. It is simply putting yourself in front of people!

Jun 17, 2010 11:52 PM #7
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Sally, mixing it up on Facebook is fine.

When it is all business you need a business page.

I am trying to figure out how to get my syndications to go to my business page.

Jun 18, 2010 01:30 AM #8
Michael Collins
*ROCK REALTY|Broker|Realtor|Real Estate|WI Short Sale Agent* - Janesville, WI
CDPE, SFR , Wisconsin Short Sale Specialist Realto

The more transparent you are, the less you sound like a salesperson, right?  I say keep the honesty flowing :)

So what's up with the 'Cheeseman"?  Are you a Wisconsin wannabe?  I doubt that, living in Hawaii, but we do have the packers at least! LOL

Jun 18, 2010 05:10 AM #9
Kathy Clulow
RE/MAX All-Stars Realty Inc. Brokerage - Uxbridge, ON
Trusted For Experience - Respected For Results

Sally - there is nothing like giving a little bit of yourself to let people get to know you better ..... as long as it's not a piece of your mind or a finger

Jun 19, 2010 01:23 AM #10
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

Sally - you make a great warrior chick! As far as mixing up the information, I post it all on Facebook, both AR links and my general information.

Jun 19, 2010 01:24 AM #11
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

It ain't bragging if, in the words of the old Dragnet TV show, it is"just the facts," Cheeseman!

Jun 20, 2010 01:25 PM #12
Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life

Sis - You mix it up more than most I read.  Though I'm still looking for a political post from your end:)

Jun 21, 2010 02:46 AM #13
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

Hi Sally: You go, girl! You tell 'em.

As for announcing new listings, sometimes I get more pageviews on my listings than anything else. I wonder why do people want to read about a home for sale in Sacramento but I guess they do.

Jun 21, 2010 02:58 AM #14
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI

Jason:  Okay...lil bro....and isn't it almost time?

Liz: People looking for real estate look for it...what can I say :)

Jun 21, 2010 05:41 AM #15
Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life

Sis - Yes, it is.  Either Jennifer or I will email you soon with details.

Jun 21, 2010 09:17 AM #16
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Sally I was brought here by Pat Kennedy's AR week in review blog. As long as you still being you and not trying to be somebody you are not whenever you meet your clients which I know a lot of people do,you should be fine. With the internet now,we can't really hide who we are as people unless you are not online socializing. Great post.

Jun 21, 2010 01:42 PM #17
Carol Culkin, ReeceNichols
ReeceNichols Real Estate - Overland Park, KS
Overland Park Residential Real Estate

Sally - When I first started out on Facebook I kept one account realizing that I have nothing in my personal life to be ashamed of or hide from my clients or the general public.  I was always told never to post something online you wouldn't want your mother or boss (aka broker) to see. Well, a few months ago I learned how to set up my own real estate FB page instead of a new account and so I use this more often to post announcements of new listings, price reductions or real estate articles. I still make comments on my personal wall about real estate from time to time but not as much anymore. The reason I decided to go this way is that I realize it can be annoying to my non-real estate friends and family when  I live,talk and breathe real estate. Social media such as Facebook is like one big party and if I were to always talk real estate at a party of non-Realtors I know I would suddenly find myself standing alone.  I still have FB friends who are clients, past clients, lead sources and other Realtors on my main wall but my status updates are more reflective of my personal life and it allows people to get to know me as a person and not just a Realtor.  I could easily go back to the way it was before with only having one wall and no seperate page. When I mixed it all up on one wall I never considered posting new listings or price changes as bragging. But, I did wonder if I was making some people yawn. 

Jun 21, 2010 03:24 PM #18
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